Sales Representative

• Interesting Challenges & Exciting Products!
  • Promote and sell cutting edge Daktronics indoor display systems to AV integrators, architects, and military bases while working with consultants and architects to educate them on Daktronics products.
  • Opportunities to sell exciting technologies into emerging market applications.
• Culture & People
  • Helpful, talented teammates who are curious and enjoy learning and sharing together.
  • Team centric learning environment rooted in iterative learning through learned market knowledge and a Growth Mindset.
  • Emphasize network vs. hierarchy model, including approach to team leadership and by collaborating with other Daktronics sales teams.
  • Every voice on the team is respected.
  • Intentionally promote mentoring opportunities that are bi-directional.
• Mutual Prosperity
  • Long-term growth relationship where we win together!

• As a Sales Representative, you have the flexibility to work remote from a U.S. home office within the Northeast or Mid Atlantic US (MD, PA, VA, or southern NY).

• Leverage sales experience to strategically build relationships:
  • Understand and successfully articulate the benefits of indoor LED displays as compared to other technologies such as video walls and projection systems when appropriate.
  • Proactively cold call AV Integrators to educate on Daktronics products, create interest in reselling our display systems.
  • Utilize Daktronics guidelines to develop AV Integrator Sales Partners. Develop strategy to on-board target integrators, implement and adjust strategy as needed to develop relationship depth to develop business relationship with AV Integrators.
  • Collaborate with AV Sales team to gather market intelligence, effective strategies, competitor updates, and industry practices and share during AV Sales team meetings.
  • Understand project and customer needs, organize, and involve appropriate sales and support teams to best support the customer, includes but not limited to Project Management, Application Engineering, Legal, and Accounting.
  • Develop and present dynamic presentations in various settings including military briefings, media companies, architects, construction companies, and corporate business settings.
• Plan, prioritize, and document sales activities:
  • Develop weekly sales plan to include, but not limited to, frequent travel to building relationships through customer meetings, presentations, trade shows, cold calls, and planned calls.
  • Utilize Salesforce to develop lists and schedules to proactively follow up on new leads and tasks to effectively manage time.
  • Utilize Challenger Sales concepts in the selling process.
  • Daily use of Salesforce to manage accounts, sales opportunities, leads, and all customer management functions.
  • Work schedule will include evenings, weekends, and overnight travel.

• Curious, Strategic Thinking.
  • Develop an understanding of the AV Integrator business. The ability to discuss industry trends and provide industry insight is a critical aspect to becoming an “industry expert” for the integrator community.
  • Develop knowledge in control systems and integration, indoor high LED display products, installation requirements, and service and support systems and logistics.
• Ability to earn trust.
  • Develop relationship depth with each AV Integrator you call on. Be able to provide an in-depth description of the organization. Build and maintain a network of individuals, both within and outside the organization.
  • Collaborate with other Daktronics sales teams to effectively support sales through AV Partners through coordination across Daktronics Markets.
  • Leverage Daktronics tools (demonstration equipment, Salesforce, Microsoft Teams Calls, in-person meetings, presentation tools, etc.) to provide accurate information and feedback to customers.
• Ability to thrive in challenging environments and situations.

• Bachelor’s degree in business, economics, marketing, technical area, or similar.
• Prefer 3-5 years of field sales experience including negotiating and purchase agreements. Experience is working in or selling to Audio Visual Industry a plus.
• Ability to lift up to 50 pounds.
• Mechanical aptitude.
• Communication skills including good verbal and written skills. Fluent in English, written and verbal.
• Demonstrated ability to build and maintain relationships with sales partners.
• Strong computer skills to include, but not limited to Outlook, Word, PowerPoint, Excel, Salesforce, and LinkedIn.
• Daily/weekly utilization of Salesforce to manage accounts is a requirement. Previous experience using Salesforce is a plus.
• Effectively exercise discretion and independent judgment.
• Must be willing to travel at least 50% of the time, including driving and air.
• Ability to travel by air and ground. Valid driver's license and good driving record. Motor vehicle records will be checked.
• Applicants must be 18 years of age or older.
• Ability to meet all workplace safety requirements, which includes following safety protocols related to COVID-19.
• Daktronics does not sponsor, renew, or extend immigration visas for this position.

Daktronics is an equal opportunity employer. Qualified applicants will receive consideration for employment without regard to race, creed, religion, color, national origin, sex, age, disability, genetics, marital status, sexual orientation, gender identity, protected veteran status or citizenship status. If you would like more information on your EEO rights under the law, please click here.