Associate digital marketing

When you join Sallie Mae, you become a champion for all students.We’re on a mission to power confidence as students begin their unique journey. To help them plan their higher education, successfully finish, and prepare for life after school.To help them Start smart. Learn big.Students need guidance navigating this important time in their life. They need someone who acknowledges that their education path is unique.They need a partner willing to evolve and not only meet but surpass their expectations. We’re changing. Because students need a better way.We’re looking for people who are excited to drive this transformation. To break barriers and think of new ways to adapt, help, and create better experiences for students and for each other.This is where diverse backgrounds, beliefs, and perspectives matter. It’s where you’re empowered to bring your authentic self to work.Feeling your best allows you to do your best. Our benefits take care of the whole you from physical and mental to financial and professional.You’ll get opportunities to further your education and career, support for you and your family (including your pets!), paid time off to volunteer for the things that matter to you, and more.We’re obsessed with impact and making a real difference. For us, that means putting relationships first, asking why not? when tackling challenges, and continuously learning new skills.Come do more than join something, change something. For students, for future generations, for the future of education.What You'll ContributeThe Associate, Digital Marketing, Search & Display Advertising, will be responsible for executing our paid media initiatives in Search Engine Marketing (SEM) and Display Advertising campaigns.The successful candidate will possess hands-on experience in campaign setup, execution, bid optimization and measurement for both Google and Microsoft Bing Search engines.You will also have hands-on experience with performance media execution in the display advertising space; working with various media partners to achieve set performance goals through continuous testing, targeting and optimization strategies.What You'll Do• Execute performance media campaigns across SEM, display and emerging media channels. This will include hands-on setup and execution of campaigns.• Monitor and analyze campaign performance metrics, such as Cost Per Click (CPC), Cost Per Conversion, Cost Per Thousand (CPM) and other business-relevant media KPIs.• Interface and collaborate with external media vendors and advertising agencies to identify the best possible performance media opportunities to execute marketing strategies and achieve customer acquisition goals.• Utilize internal workflow management systems to ensure the timely creation, delivery, approval and archiving of advertising creative content.What you haveMinimum education, skills and experience required.1+ years of experience working hands-on in Search Engine Marketing (SEM). The successful candidate will possess experience in campaign setup and measurement, as well as keyword-level bid adjustment and optimization.Ideal candidates will have previous experience in this role while working at an advertising agency, financial services, or ecommerce-focused company.• 3+ years of professional experience, preferably at an advertising agency, financial services, ecommerce-focused, or similar fast-paced, performance media environment.• Experience working hands-on in Display Advertising, with a specific focus on Pay Per Click (PPC) and Cost Per Acquisition (CPA) campaigns.The successful candidate will be able to setup and execute display media campaigns across various media partners including Demand Side Platforms (DSP).Excellent analytical skills and the ability to interpret data to drive actionable insights and optimize campaigns. Experience with using analytics tools such as Adobe or Google Analytics preferred.• Strong project management skills, with the ability to manage multiple projects simultaneously and meet deadlines.• Excellent communication and interpersonal skills, with the ability to collaborate effectively with cross-functional teams and external partners.• Bachelor's degree in marketing, communications, or a related field.The Americans with Disabilities ActFeeling your best helps you do your best :Our benefits take care of the whole you so you can build your work around your life (not the other way around!).Competitive base salariesBonus incentivesGenerous PTO, Floating Holidays and 12 Federal Holidays observedSupport for financial-well-being and retirement 401k with employer matchEmployer paid short-term / long-term disability and basic life insuranceFlexible hybrid working arrangements.Paid parental leave and adoption reimbursement programsFree access to on-site staffed fitness centers (in Delaware) and gym subsidy (for locations outside Delaware)Confidential counseling support (EAP), Health Advocacy services and Wellness program with financial incentivesTuition Reimbursement and Family Scholarship ProgramsCareer development and training opportunitiesNot the right fit? Let us know you're interested in a future opportunity by clickingin the top-right corner of the page or create an account to set up email alerts as new job postings become available that meet your interest!Sallie Mae is proud to be an equal opportunity (EEO) employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, gender, sexual orientation, national origin, age, genetic information, gender identity, disability, Veteran status or any other characteristic protected by federal, state or local law.Click to view the U.S. Pay Transparency Policy, for federal job applicant notices, and to view the California Employee Privacy Notice.Reasonable accommodations are available for applicants with disabilities in all phases of the application and employment process.Last updated : 2024-11-21