Social Media Manager - The Kitchen

As the Social Media Manager at The Kitchen, your primary responsibilities include creating briefs and content kick-off documents in partnership with strategists and creatives, owning the social playbook for the brands, and maintaining social media content calendars that resonate with audience passions and cultural moments.

To qualify for the Social Media Manager role at The Kitchen, candidates should possess at least 3 years of experience in community management or social strategy, preferably within a CPG or lifestyle brand. A university degree in marketing or advertising is preferred.

The Kitchen takes an innovative approach to social media strategy by integrating insights and trends to create timely, engaging content that aligns with brand values. Their community management focuses on building relationships through active engagement with audiences across various platforms.

Successful candidates for the Social Media Manager position at The Kitchen should demonstrate strong communication and presentation skills, proficiency with social media management platforms like Sprout Social, and a deep understanding of social culture and trends, alongside creative collaboration capabilities.

The Kitchen stands out as a unique workplace for Social Media Managers due to its award-winning culture, emphasis on collaboration, and commitment to innovation. The team strives to create groundbreaking content that not only meets client needs but also leads the conversation in the advertising industry.

In your answer, highlight specific social media campaigns you've developed or contributed to, detailing your role in the strategy, execution, and measurable outcomes, particularly focusing on how these align with brand goals.

Discuss the tools, websites, or thought leaders you follow, as well as any communities or networks you engage with to ensure you're always informed about the latest trends impacting social media.

Outline the key components that should be included in the playbook, such as brand voice, content guidelines, audience segmentation, crisis management protocols, and examples of successful content types.

Focus on strategies for engaging constructively with criticism, including the importance of timely responses, showing empathy, and turning negative situations into positive interactions through transparent communication.

Be prepared to discuss the campaign setup, objectives, key messages, and results, showcasing metrics that indicate success such as engagement rates, reach, and conversions.

Explain the steps involved in selecting themes, scheduling posts around key dates and trends, ensuring diversity in content types, and aligning with overall marketing strategies.

Discuss the metrics you typically track, such as engagement rates, follower growth, website traffic, and conversion rates, and how you use these insights to refine future strategies.

Share your opinion on various social media platforms, backing up your preferences with data on audience demographics and engagement rates relevant to different industries or brands.

Detail your strategy for generating excitement and engagement prior to the launch, including teaser campaigns, collaborations with influencers, and utilizing cross-channel promotions.

Emphasize the importance of teamwork, mentioning specific instances where collaboration with creative teams, strategists, or other departments led to improved outcomes and innovative ideas.