Director, Promotions and Special Events

About the Team:

The Promotions and Special Events Department is a proud, industry-leading team within the Marketing Department at the San Francisco Giants, known for its innovation and forward-thinking approach. As part of this iconic sports franchise, you’ll be joining a company that values the power of small, agile teams to make a big impact. We foster an environment that supports a healthy work-life balance, recognizing that success is a marathon, not a sprint. Our organization is committed to building an inclusive culture where everyone is empowered to thrive, contribute their best, and grow into the best version of themselves.

About the Role:

This leadership role within the Marketing team is pivotal in shaping and executing the strategic vision for promotions, including gate giveaways, and special events such as themed games and group sales. The Director will be responsible for achieving revenue and ticketing targets for approximately 60-80 promotions and special events each baseball season. As a key driver of the SF Giants' pre-game, on-field, and in-game activations, this role will foster strong collaboration with teams across In-game Entertainment, Ballpark Operations, the Ticket Office, third-party vendors, and community partners. As a direct report to the Chief Marketing Officer, the Director will ensure that the promotional calendar aligns with the organization’s broader growth strategies. A crucial aspect of this role is ensuring inclusivity by curating events and experiences that reflect and celebrate the diverse communities that make up the SF Giants' fanbase. This position requires a leader who not only inspires innovation and creativity but also drives engagement and fosters meaningful connections with fans across all touchpoints.

You’re Excited About This Opportunity Because You will…

·        Lead the strategic development of the promotions & special events calendar to drive ticket sales and deliver an engaging, memorable fan experience, while maintaining accountability for an annual budget.

·        Drive impact across the entire marketing organization by aligning promotions and special events with broader marketing campaigns, brand strategy, and revenue goals to create engaging and culturally relevant experiences that resonate with diverse fan demographics.

·        Manage and mentor a high-performing team of 3 full-time employees, along with dedicated seasonal staff, interns, and part-time employees, fostering a culture of growth and collaboration.

·        Identify and spearhead promotional opportunities to support both short-term and long-term marketing objectives, aimed at expanding target audience engagement.

·        Oversee the creative development, partnership collaborations, and ideation for Promotions & Special Events, ensuring that every fan experience is thoughtfully crafted and aligned with brand goals.

·        Lead the design, procurement, and distribution of promotional items (e.g., bobbleheads, wearables), managing relationships with key MLB-approved vendors and the Procurement team to ensure seamless execution.

·        Cultivate relationships with community and entertainment partners, organizing performances, artistic demonstrations, and ceremonial talent for select Special Events, enhancing the fan experience.

·        Oversee the planning and execution of 60+ promotions and special events during the season's 81 home games, coordinating logistics, setup, and game-day content in collaboration with Ballpark Operations and In-Game Entertainment.

·        Support the execution of key company-wide celebrations and events, partnering closely with In-Game Entertainment and Marketing Operations for landmark events such as Opening Day, anniversaries, reunions, Wall of Fame ceremonies, Fan Fest, and Post-Season activities.

Qualifications: 

·        Seasoned leader with over 10 years of proven success in managing and developing high-performing teams, consistently driving results and fostering a culture of excellence.

·        Collaborative strategic thinker adept at working across multiple internal departments to align on objectives and successfully drive revenue growth.

·        Creative and forward-thinking, with a keen ability to develop innovative programs that resonate with current cultural and entertainment trends. Experience partnering with studios, agents, and strong intellectual property is a valuable asset.

·        Exceptional communicator, skilled in building relationships and engaging confidently with C-level executives and stakeholders.

·        Highly adaptable and flexible, able to manage multiple strategic initiatives simultaneously while maintaining strong organizational skills, attention to detail, and a focus on executional excellence

 We’re Excited About You Because…

·        You are an authentic, inspiring and hands-on leader

·        You take pride in building highly productive, diverse and engaged teams

·        You have a bias towards action and have an inner drive and commitment to excel in the pursuit of business goals

About the Giants

One of the oldest teams in Major League Baseball, the San Francisco Giants are dedicated to enriching our community through innovation and excellence on and off the field. This past decade, the organization has won three World Series Championships, made four playoff appearances and thrown four no-hitters.

Off the field, the Giants have become internationally-renowned as a host to entrepreneurial and premier entertainment events. Celebrating over 60 years in San Francisco, the organization is entrenched in the Bay Area community as the Giants work with corporate and non-profit partners to raise awareness, educate and generate interest in a variety of issues important to both their fans and the local community.  

We are truly unique; we are an organization committed to your growth, your learning, your development and your entire employee experience. We only win when our employees succeed and we're dedicated to helping you develop your strengths. We have a cultural foundation built on diversity, innovation and teamwork and we want you and your ideas to thrive at the San Francisco Giants.

Our Commitment to Diversity and Inclusion

At the Giants, we strive to foster an inclusive work environment that encompasses the rich diversity of the San Francisco Bay Area, the place we call home. We welcome all people and are committed to creating an inclusive community built on a foundation of respect for all individuals. We seek to hire, develop and retain talented people from all backgrounds. We believe that true innovation happens when everyone has room at the table and the tools, resources, and opportunities to excel.

Individuals from non-traditional backgrounds, historically marginalized or underrepresented groups strongly encouraged to apply. If you are not sure that you’re 100% qualified, but up for the challenge - we want you to apply.

At the Giants, we believe we put our best work forward when our employees bring together ideas that are diverse in thought. We are proud to be an equal opportunity workplace and are committed to equal employment opportunity regardless of race, religious creed, color, national origin, ancestry, medical condition or disability, genetic condition, marital status, domestic partnership status, sex, gender, gender identity, gender expression, age, sexual orientation, military or veteran status and any other protected class under federal, state or local law. Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records. In addition, we will provide reasonable accommodations for qualified individuals with disabilities. If you have a disability or special need, we would like to know how we can better accommodate you.A