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Sales Development Representative

At Sanity.io, we are changing how forward-thinking companies like PUMA, Spotify, Figma, Riot Games, and Linear create digital experiences. Our content operating system replaces rigid legacy CMS solutions with a flexible, developer-first platform that gives engineers complete control to build without restrictions.

In this Sales Development Representative role, you’ll play a critical role in helping prospective customers understand the value of Sanity’s innovative content operations platform. This role is a backfill for a recently promoted SDR, highlighting our commitment to career growth and development. In this role, you’ll help shape the SDR function by refining processes and setting best practices, with plenty of opportunities to develop skills and take on new challenges. You’ll gain hands-on experience in a fast-paced, entrepreneurial environment and contribute directly to Sanity’s success as a product-led growth company.

What you would do:

  • Engage and Qualify Prospects: Connect with potential customers and existing self-serve customers through outreach channels like phone, email, and LinkedIn to build interest in Sanity.io. You’ll focus on uncovering business challenges and qualifying leads to keep our pipeline strong and aligned with our target markets.

  • Be a Product Evangelist: Become an advocate of Sanity’s content platform and its unique benefits, such as treating content as data for seamless adaptability. Share these insights with prospects to drive interest and educate them on how Sanity can power their digital experiences.

  • Collaborate with Marketing and Sales: Work closely with marketing to refine messaging based on customer responses and with the sales team to improve handoff processes. Your insights from early customer conversations will play a critical role in Sanity’s product-led growth strategy.

  • Master Sanity’s Tools and CRM: Use our CRM (Salesforce) and engagement tools (Outreach) to track your progress and manage your pipeline efficiently. Your daily activity will include logging interactions, managing follow-ups, and optimizing data for team insights.

  • Contribute to Process Development: As part of a growing team, your input will help shape SDR best practices. Share ideas for optimizing workflows, refining outreach approaches, and using automation to increase efficiency and enhance Sanity’s sales motion.

  • Capture and Share Market Insights: Record insights from customer interactions to inform marketing, sales, and product development on the current content management landscape, helping Sanity continuously adapt to industry needs.


About you:

  • Based in the United States.

  • Driven and Resilient: You embody a pioneering spirit and are excited to join a mission-focused team that’s reshaping the content industry. You approach challenges with vision and urgency, act proactively, and push past obstacles with a mindset of continuous improvement and high standards.

  • Customer-Centric Mindset: You understand that our success is rooted in our customers’ success and are dedicated to building meaningful, long-term relationships. Acting with integrity, you seek to always prioritize the customer, knowing that every interaction is an opportunity to create lasting value.

  • Genuine and Trustworthy: You value honesty, accountability, and supportive relationships. You’re known for your direct communication style, are reliable in your commitments, and embrace the “type 2 kindness” that fosters personal and professional growth. You’re a team player who can take ownership of mistakes and celebrate shared achievements.

  • Motivated by Challenge: You thrive on “type 2 fun” and find purpose in work that may be hard in the moment but rewarding over time. You’re comfortable working outside your comfort zone, able to persevere in the face of setbacks, and approach challenges with a mindset of learning and growth.

Not sure you’re exactly what we’re looking for in this role? Apply anyway!

What we can offer:

  • A highly-skilled, inspiring, and supportive team

  • Positive, flexible, and trust-based work environment that encourages long-term professional and personal growth

  • A global, multi-culturally diverse group of colleagues and customers

  • Comprehensive health plans and perks

  • A healthy work-life balance that accommodates individual and family needs

  • Competitive salary and stock options program

Who we are:

Sanity.io is a modern, flexible content operating system that replaces rigid legacy content management systems. One of our big differentiators is treating content as data so that it can be stored in a single source of truth, but seamlessly adapted and personalized for any channel without extra effort. Forward-thinking companies choose Sanity because they can create tailored content authoring experiences, customized workflows, and content models that reflect their business.

Backed by Netlify, Vercel, the founders of Twitter and Medium, Heroku’s ex-CEO, and leading VCs like ICONIQ Growth, Threshold Ventures, and Lead Edge Capital, Sanity is at the epicenter of the modern digital product development stack.

You can only build a great company with a great culture. Read about our values and join us in building a diverse and inclusive team.

Sanity.io pledges to be an organization that reflects the globally diverse audience that our product serves. We believe that in addition to hiring the best talent, a diversity of perspectives, ideas, and cultures leads to the creation of better products and services. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, or gender identity.

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Average salary estimate

$65000 / YEARLY (est.)
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$50000K
$80000K

If an employer mentions a salary or salary range on their job, we display it as an "Employer Estimate". If a job has no salary data, Rise displays an estimate if available.

What You Should Know About Sales Development Representative, Sanity

Are you ready to kickstart your career as a Sales Development Representative at Sanity.io in San Francisco? Join a team that's redefining how iconic brands like PUMA, Spotify, and Riot Games create digital experiences through our innovative content operating system. As a Sales Development Representative, you'll be at the forefront of engaging potential customers about the unique benefits of our platform. Your mission? To connect with prospects via phone, email, and LinkedIn, and qualify leads that keep our sales pipeline robust. You'll become a product evangelist, effectively sharing how Sanity's content platform treats content as data for seamless adaptability. Collaborating with both the marketing and sales teams, you'll provide valuable insights to refine messaging and improve handoff processes. But it’s not just about sales; you’ll bring your creativity to the table, helping shape best practices and contributing to process development that enhances our outreach strategies. Plus, with our CRM tools, you’ll have the resources to track your progress efficiently while capturing market insights that empower Sanity to respond to industry needs. If you’re driven, customer-centric, and thrive on challenges, Sanity.io is the place for you. Here, you’re not just another cog in the wheel; you’ll be part of an inspiring, diverse team that genuinely supports professional and personal growth. So why wait? Dive into this exciting opportunity and help us continue to revolutionize the content management landscape!

Frequently Asked Questions (FAQs) for Sales Development Representative Role at Sanity
What are the key responsibilities of a Sales Development Representative at Sanity.io?

As a Sales Development Representative at Sanity.io, your key responsibilities include engaging with potential customers through outreach on various channels, qualifying prospects, and educating them about the unique benefits of our content platform. You will work closely with both the marketing and sales teams to refine messaging and streamline processes, and you'll leverage CRM tools to manage your pipeline effectively.

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What qualifications are needed for the Sales Development Representative position at Sanity.io?

Sanity.io seeks candidates for the Sales Development Representative position who possess a driven and resilient mindset, strong communication skills, and a customer-centric approach. While a background in sales is beneficial, what matters most is your ability to build relationships and your eagerness to learn and adapt. A passion for technology and innovation in content management is also highly valued.

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How does the Sales Development Representative role contribute to Sanity.io's success?

The Sales Development Representative role is crucial at Sanity.io as it lays the foundation for our sales pipeline. By connecting with prospects and qualifying leads, you'll ensure that the sales team has a steady stream of potential customers. Your insights from customer conversations will also help inform product development and marketing strategies, directly contributing to Sanity's product-led growth.

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What is the work environment like for a Sales Development Representative at Sanity.io?

At Sanity.io, the work environment for a Sales Development Representative is positive, flexible, and supportive. You'll be part of a diverse team that values collaboration and innovation. We pride ourselves on fostering a culture that encourages long-term professional growth while maintaining a healthy work-life balance.

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What opportunities for career growth can I expect as a Sales Development Representative at Sanity.io?

Sanity.io is committed to career growth and development, particularly for Sales Development Representatives. In this role, you'll have various opportunities to develop your skills, refine processes, and take on new challenges. With a culture that values internal promotions, you could find yourself advancing quickly as you demonstrate your abilities and contribute to the team's success.

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Common Interview Questions for Sales Development Representative
Can you describe your experience with prospecting and lead generation as a Sales Development Representative?

When discussing your experience with prospecting, focus on specific strategies you've used to identify and engage potential leads. Mention different outreach methods you've employed, like cold calling, email campaigns, and social media outreach. Be sure to highlight any successes or metrics that showcase your effectiveness in generating leads.

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How do you handle rejection or challenges in a sales role?

Handling rejection in sales is essential. You can demonstrate resilience by sharing specific examples of how you've coped with setbacks in the past. Discuss your mindset when faced with challenges, emphasizing the lessons learned and how you applied those insights to improve your performance going forward.

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What strategies do you use to stay motivated in the Sales Development Representative position?

To stay motivated, outline your techniques for setting personal goals, tracking your progress, and celebrating small victories along the way. Discuss your passion for the tech industry and how aligning your work with personal interests keeps you engaged and driven.

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Why is having a customer-centric approach important in the Sales Development Representative role?

A customer-centric approach is vital in sales because it fosters trust and builds lasting relationships. Highlight how understanding customer needs and tailoring your conversation to address those needs directly impacts customer satisfaction and, ultimately, sales success. Providing examples of when you've prioritized customer needs can strengthen your response.

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How do you adapt your communication style when dealing with various prospects?

Adaptability in communication is key. Discuss your approach to assessing a prospect's communication style and preferences, and explain how you adjust your pitch accordingly. Provide examples of situational differences and how your approach shifted to resonate with various target audiences.

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What do you know about Sanity.io and its products?

Before your interview, thoroughly research Sanity.io and its products, including what differentiates its content operating platform from traditional CMS solutions. Highlight your understanding of how its unique approach to treating content as data can provide significant benefits to potential customers. Demonstrating your knowledge of the company shows your interest and preparation.

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Describe a time when you contributed to a team success.

When answering this question, illustrate your teamwork skills by providing a specific scenario where you played a critical role in achieving a common goal. Discuss the collaborative efforts involved, what your contributions were, and the resulting impact on the team's performance. Use metrics or feedback to quantify your success.

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How do you prioritize your tasks in a fast-paced sales environment?

In a fast-paced sales role, prioritization is crucial. Discuss how you assess tasks based on urgency and potential impact on your sales goals. You can mention tools or techniques you use, such as time-blocking or lists, to ensure you're maximizing efficiency and not sacrificing quality in outreach efforts.

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What interests you about working as a Sales Development Representative at Sanity.io?

Here, highlight your passion for the technology industry, the innovative approach of Sanity.io, and the opportunity to be part of a team that values growth. Discuss how aligning your personal values with the company’s mission inspires you, and express your eagerness to contribute to an exciting and dynamic organization.

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What follow-up strategies do you believe are effective after an initial outreach?

Effective follow-up strategies can greatly influence lead conversion. Discuss the importance of timely and tailored follow-ups based on the initial interaction with a prospect. Examples might include sending personalized emails, sharing relevant content, or scheduling a follow-up call to maintain engagement and show genuine interest.

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EMPLOYMENT TYPE
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DATE POSTED
April 22, 2025

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