Head of Demand Generation

Life at UiPath The people at UiPath believe in the transformative power of automation to change how the world works. We’re committed to creating category-leading enterprise software that unleashes that power. To make that happen, we need people who are curious, self-propelled, generous, and genuine. People who love being part of a fast-moving, fast-thinking growth company. And people who care—about each other, about UiPath, and about our larger purpose.Could that be you?Your MissionThe SR Demand Genereration Marketing Manager, Healthcare & Lifescience role will be responsible for helping to develop and will own the execution of an integrated demand generation and account-based marketing strategy to target accounts in the healthcare and life sciences industries. The strategy will include broad based 1 to few and 1 to many account programs in addition to 1 to 1 account-based marketing.The role focuses on new logos and expansion. This candidate will have experience planning and executing multi-touch programs to reach new and existing audiences through events, content syndication, multi-touch digital and offline channels, and account-based marketing strategies. The ideal candidate has the ability to work from strategy to execution, collaborate with a variety of stakeholders in marketing and sales, and has a minimum of 5 years of b2b marketing experience at technology companies.As a member of the Americas Field Marketing team this role requires the candidate to partner closely with product marketing and sales to conceptualize programs and campaigns and work across the marketing organization to execute integrated campaigns. The ideal candidate enjoys building programs from the ground up and getting involved in all aspects of execution and has experience working for or marketing to healthcare and life sciences companies.What You'll Do At UiPath• Collaborate with product marketing, subject matter experts and sales to establish priorities, goals and KPIs, and develop strategic and tactical plans to deliver effective programs and campaigns targeted to companies in the healthcare and life sciences industry.• Plan, develop, execute, and optimize robust multi-touch and multi-channel programs that capture top-of-funnel prospects and progress them toward qualified leads.• Measure, analyze, and report overall campaign performance, pipeline, and conversion rates.What You'll Bring To The Team• Minimum of 6 years of success working as a marketer, including demand generation, campaign management, and account based marketing in a B2B software or IT environment; experience marketing to or for healthcare companies or HCLS industry associations.• Working knowledge of Salesforce.com, intent tools, and marketing automation software• Experience in online and digital marketing, including understanding of the latest B2B customer engagement tactics; and extensive experience planning and executing online and in person events and tradeshow participation• Excellent written and oral communication and project management skills.• Hands on with all elements of tactics. You must be comfortable executing tactics and designing strategy. A track record of being resourceful and self-reliant is a mustMaybe you don’t tick all the boxes above— but still think you’d be great for the job? Go ahead, apply anyway. Because we know that experience comes in all shapes and sizes—and passion can’t be learned.Many of our roles allow for flexibility in when and where work gets done. Depending on the needs of the business and the role, the number of hybrid, office-based and remote workers will vary from team to team. Applications are assessed on a rolling basis and there is no fixed deadline for this requisition. The application window may change depending on the volume of applications received or may close immediately if a qualified candidate is selected.We value a range of diverse backgrounds, experiences and ideas. We pride ourselves on our diversity and inclusive workplace that provides equal opportunities to all persons regardless of age, race, color, religion, sex, sexual orientation, gender identity and expression, national origin, disability, neurodiversity, military and/or veteran status, or any other protected classes. Additionally, UiPath provides reasonable accommodations for candidates on request and respects applicants' privacy rights. To review these and other legal disclosures, visit our privacy policy.