Director, Digital Marketing

*This position can be remote within the United States*

What we’re looking for…

With a commitment to excellence and a passion for innovation, we seek a talented and experienced Director of Digital Marketing to lead our digital marketing efforts. Reporting to the Vice President of Global Corporate Brand and Communications, you will have a broad portfolio of SEO, SEM, paid social, and the ScienceLogic corporate website.

You will lead and execute the development, execution, performance measurement, and optimization of a digital marketing strategy to drive online visibility and engagement. You will be accountable for working cross-functionally within the marketing and sales organizations.

What you’ll be doing…

As the Director of Digital Marketing, you will develop and implement comprehensive digital marketing strategies to enhance our online presence and achieve business objectives. You will be pivotal in managing the company website, SEO, SEM, and paid social media campaigns.

Website Management:

• Oversee the company website's development, maintenance, and optimization to ensure a seamless and user-friendly experience.
• Collaborate with cross-functional teams, including design and content, to ensure the website aligns with brand guidelines and business objectives.
• Implement strategies to improve website performance, user engagement, and conversion rates.

SEO Strategy:

• Develop and execute a robust SEO strategy to improve organic search rankings and drive targeted traffic.
• Conduct keyword research, analyze website performance, and implement on-page and off-page SEO best practices.
• Stay updated on industry trends and search engine algorithms to adapt strategies accordingly.

SEM (Search Engine Marketing):

• Manage and optimize paid search campaigns to drive qualified traffic and achieve business goals.
• Analyze campaign performance, conduct A/B testing, and make data-driven decisions to improve ROI.
• Stay abreast of industry trends and emerging technologies to enhance SEM strategies.

Paid Social Media:

• Develop and execute paid social media campaigns across various platforms (e.g., Facebook, LinkedIn, X) to increase brand visibility and engagement.
• Monitor campaign performance, adjust targeting parameters, and optimize ad creatives for maximum impact.
• Collaborate with the content and creative teams to develop compelling ad content.

Analytics and Reporting:

• Utilize analytics tools to track and measure the performance of digital marketing initiatives.
• Prepare regular reports on key performance metrics, providing insights and recommendations for continuous improvement.
• Identify opportunities for growth and present findings to the executive team.

Qualities you possess…

• Bachelor’s degree in marketing or related field.
• 8-12 years of work experience with digital strategy, digital marketing, digital media. Agency experience a plus.
• Lead and manage social and digital marketing campaigns, including SEO/SEM, Google Ad Words, and programmatic advertising from concept to execution.
• Strong grasp of current marketing tools, trends, and best practices.
• Highly creative with expertise in identifying target audiences and devising digital campaigns that engage, inform, and motivate.
• Optimize landing pages and ad copy/creative/targeting, including experience with A/B and multivariate experiments.
• Solid knowledge of analytic tools and ad serving tools necessary for campaign set-up and reporting.
• Successfully manage budgets and ROI for performance marketing channels, including SEO, SEM, social media, programmatic advertising, and conversion optimization.
• Excellent written and verbal communication, including the ability to write in a compelling and authoritative style.
• Operates with complete honesty, integrity, and transparency and creates a trusting, collaborative, and ethical work environment.
• Must have experience with marketing automation platforms, Salesforce, Marketo, 6sense, Google Analytics.

Benefits & Perks

• A remote-first culture - work from home or come into the office, it's totally up to you.
• Comprehensive medical, dental and vision plans.
• 401(k) plan with employer match.
• Flexible Paid Time Off (FTO) so that you can take the time that you need to re-energize.
• Volunteer Time Off (VTO) - take two days off per calendar year to volunteer with your preferred charitable organization.
• 5-year Service Milestone Sabbatical.
• Paid parental leave.
• Generous employee referral bonus program.
• Pet insurance.
• HQ Office centrally located in Reston Town Center featuring a well-stocked kitchen with rotating snacks and beverages, and catered lunch on Thursdays.
• Regular virtual company-wide events, including cooking classes, yoga, meditation and more.
• The opportunity to learn and develop from some of the best and brightest minds in the industry!

Don’t meet every single requirement? Studies have shown that women and people of color are less likely to apply to jobs unless they meet every single qualification. At ScienceLogic, we are dedicated to building a diverse, inclusive and authentic workplace, so if you’re excited about this role but your past experience doesn’t align perfectly with every qualification in the job description, we encourage you to apply anyways. You may be just the right candidate for this or other roles.

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, or any other applicable legally protected characteristics in the location in which you are applying.

About ScienceLogic

ScienceLogic is a leader in IT Operations Management, providing modern IT operations with actionable insights to resolve and predict problems faster in a digital, ephemeral world. Its solution sees everything across cloud and distributed architectures, contextualizes data through relationship mapping, and acts on this insight through integration and automation.

www.sciencelogic.com

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