ABM Demand Generation Manager
The Account-Based Marketing (ABM) Manager at Seeq will be responsible for developing and executing targeted marketing strategies that focus on key accounts within our target market. This role involves collaborating closely with sales teams and utilizing data-driven insights to create personalized marketing campaigns that drive engagement, nurture relationships, and ultimately lead to revenue growth. You will play a pivotal role in aligning marketing efforts with sales goals to enhance customer acquisition and retention.
Key Responsibilities
- Strategic Planning: Develop and implement comprehensive ABM strategies tailored to specific high-value accounts, ensuring alignment with Seeq’s overall business objectives.
- Account Selection: Identify and prioritize target accounts based on potential value, fit, and engagement signals, leveraging insights from data analytics and market research.
- Personalized Campaigns: Create and execute multi-channel marketing campaigns that deliver personalized content and messaging to key stakeholders within target accounts, enhancing engagement and driving conversion.
- Launch and host webinars to drive engagement within Seeq’s target prospect accounts
- Collaboration with Sales: Work closely with sales teams to understand account-specific needs, share insights, and align marketing initiatives that support the sales process.
- Performance Tracking: Monitor and analyze campaign performance metrics, including engagement levels, lead generation, and pipeline impact, to continually optimize ABM efforts.
- Cross-functional collaboration: Collaborate with content, product, and digital marketing teams to ensure consistent messaging and branding across all account-specific campaigns.
- Tools and Technology: Utilize marketing automation and analytics tools to track account engagement, measure campaign success, and refine strategies based on data-driven insights.
- Leadership Thought: Stay informed about industry trends and best practices in ABM, continuously seeking innovative approaches to enhance the effectiveness of marketing initiatives.
- Bachelor's degree, preferably in sales, marketing, business, or related field
- 5–7 years in B2B enterprise demand generation or account-based marketing
- Experience with account-based marketing concepts and account segmentation.
- Experience using tools like 6Sense, Marketo, and other ABM platforms.
About Seeq
- We have a wonderful, kind-hearted, talented team that loves to collaborate, lead by example, and exceed our customers’ expectations. We are certified as a great place to work, an emerging startup, the Technology Fast 500, and Inc. Magazine's Best Places to Work.
- Fully Remote Freedom: Work from anywhere (well, almost anywhere). We’ve been remote since day one, and we know how to do it right.
- Amazing People: Join a team that’s as smart and driven as it is friendly and fun. Trust us—you’ll look forward to your Zoom calls. We even developed our virtual office tool to facilitate face-to-face interactions. Ask us about Qube!
- Meaningful Work: Help solve real-world problems in industrial manufacturing while making the planet a better place. (No pressure, but it’s kind of a big deal)
- Growth Potential: Be part of an exciting scale-up journey and grow with us. We’re just getting started!
The Perks of Working at Seeq
- Competitive salary + bonus
- $130,000 USD base salary
- Benefits:
- 12-week paid Seeq family leave
- Unlimited PTO
- Internet and mobile phone reimbursements
- Medical benefits
- Group term life insurance
- Short-term and long-term disability insurance pre-tax benefits
- Voluntary vision and dental (ortho)
- Vacation bonus program
- Employee Assistance Program
- Generous home office allowance
- The best co-workers (we've analyzed the data, so we know it's true.)
- Pet-friendly workspace (your dog will be so happy to have you home)
- You love your job!
Seeq provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, or genetics.
You must be authorized to work in the country in which you reside. Seeq does not sponsor US F1 or H-1B work visas.
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Hey there! Are you ready to take your career to the next level? Join Seeq as an ABM Demand Generation Manager and dive into the exciting world of Account-Based Marketing (ABM). In this role, you’ll be at the forefront of developing and executing tailored marketing strategies that focus on building relationships with key accounts in our target market. You will collaborate closely with our dynamic sales team, using data-driven insights to create personalized campaigns that drive engagement and foster revenue growth. Your responsibilities will include identifying target accounts based on their potential and fit, crafting multi-channel marketing campaigns, and even hosting webinars to engage with prospects directly. Monitoring and analyzing campaign performance will be essential, as you’ll continuously optimize our ABM efforts to ensure alignment with Seeq’s overall goals. With a fully remote environment, you’ll work alongside a talented and friendly team that values collaboration and creativity. Plus, you’ll be contributing to meaningful work in industrial manufacturing, making a positive impact on the planet! If you have 5–7 years of experience in B2B enterprise demand generation and are familiar with ABM concepts and tools like 6Sense and Marketo, we want to hear from you. Join us and shape the future of marketing at Seeq!
Founded in 2013 and headquartered in Seattle, Washington, Seeq is a software company that provides software with advance analytics capabilities to the industrial process manufacturing sector including pharmaceutical.
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