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Digital Demand Generation Manager

The Digital Demand Generation Marketing Manager at Seeq will play a crucial role in shaping and implementing marketing strategies that drive awareness, engagement, and conversion. This position is responsible for building and executing comprehensive digital demand-generation programs that align with Seeq's overall marketing objectives. You will lead the planning, execution, and optimization of multi-channel marketing campaigns, ensuring effective communication of marketing results across the organization. 

 
Key Responsibilities 

  • Campaigns: Design, build, and lead marketing campaigns using an ABM approach to achieve pipeline goals in target industries and market segments. 
  • Channel Execution: Execute demand generation programs across key channels, including social media, paid social, webinars, events, and email marketing. 
  • Collaborative Planning: Work collaboratively with cross-functional teams and independently to develop a holistic marketing plan tailored for key verticals. 
  • Sales Team Partnership: Collaborate closely with sales teams to understand their business needs, showcase relevant campaigns, highlight marketing activities, and share measurable results. 
  • Collaborate with the Marketing team to own Seeq’s organic social media strategy using suite or other social tools. 
  • Performance Analysis: Analyze metrics and communicate results, including traffic and conversion statistics, lead generation, pipeline impact, and return on investment (ROI). 
  • Reporting Cadence: Deliver a regular cadence of weekly, monthly, and quarterly reports on campaign performance to key stakeholders. 
  • Platform Utilization: Leverage marketing platforms such as 6Sense, Marketo, Folloze, and Sendoso to scale global campaigns effectively. 
  • Strategy Execution: Collaborate with cross-functional teams to execute marketing activities that support overall business goals and enhance brand visibility. 
  • Content Collaboration: Work closely with the content team to create compelling materials that support demand generation efforts, including emails, landing pages, and social media content. 
  • Bachelor's degree, preferably in sales, marketing, business, or related field
  • 3-5 years in B2B enterprise demand generation, campaigns, events, or general marketing. 
  • Track record of understanding digital marketing campaigns. 
  • Experience with demand generation marketing concepts and leading campaigns. 
  • Data-driven, analytical, and a self-starter. Able to synthesize insights from multiple data sources and reports. 
  • Experience running end-to-end campaigns, including webinars and events. 
  • Great organizational and project management skills 
  • Experience working with virtual, global teams and/or management is a plus. 
  • Excellent communication skills—written, verbal, and presentation 

About Seeq

  • We have a wonderful, kind-hearted, talented team that loves to collaborate, lead by example, and exceed our customers’ expectations. We are certified as a great place to work, an emerging startup, the Technology Fast 500, and Inc. Magazine's Best Places to Work.
  • Fully Remote Freedom: Work from anywhere (well, almost anywhere). We’ve been remote since day one, and we know how to do it right. 
  • Amazing People: Join a team that’s as smart and driven as it is friendly and fun. Trust us—you’ll look forward to your Zoom calls. We even developed our virtual office tool to facilitate face-to-face interactions. Ask us about Qube! 
  • Meaningful Work: Help solve real-world problems in industrial manufacturing while making the planet a better place. (No pressure, but it’s kind of a big deal) 
  • Growth Potential: Be part of an exciting scale-up journey and grow with us. We’re just getting started! 

The Perks of Working at Seeq

  • Competitive salary + bonus
    • $130,000 USD base salary
  • Benefits:
    • 12-week paid Seeq family leave
    • Unlimited PTO
    • Internet and mobile phone reimbursements
    • Medical benefits
    • Group term life insurance
    • Short-term and long-term disability insurance pre-tax benefits
    • Voluntary vision and dental (ortho)
    • Vacation bonus program
    • Employee Assistance Program
    • Generous home office allowance
    • The best co-workers (we've analyzed the data, so we know it's true.)
    • Pet-friendly workspace (your dog will be so happy to have you home)
    • You love your job!

Seeq provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, or genetics.

You must be authorized to work in the country in which you reside. Seeq does not sponsor US F1 or H-1B work visas.

Average salary estimate

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What You Should Know About Digital Demand Generation Manager, Seeq

Discover a fantastic opportunity as the Digital Demand Generation Manager at Seeq! In this pivotal role, you will be at the forefront of our marketing strategy, working to drive awareness, engagement, and conversion across various channels. This role is designed for passionate marketers who thrive in a dynamic environment. As you craft and implement comprehensive digital demand-generation programs, you will also take the lead in executing multi-channel marketing campaigns that align perfectly with Seeq's goals. Imagine designing marketing initiatives with an Account-Based Marketing (ABM) approach and executing them across social media, paid ads, webinars, and more! Collaboration is key here; you'll work alongside cross-functional teams to develop tailored marketing plans for key verticals and maintain a close partnership with our sales teams to align on strategies and showcase metrics that matter. You'll have a chance to analyze and communicate valuable performance insights, ensuring everyone is updated on how our campaigns are doing. Plus, if you love nurturing content that captures attention, you will collaborate with our talented content team to create engaging marketing materials. If you have a degree in sales, marketing, or a related field and 3-5 years of relevant B2B marketing experience, we want to hear from you! Join Seeq, where meaningful work meets fantastic team culture, and make an impact while enjoying great perks like remote work freedom and unlimited PTO!

Frequently Asked Questions (FAQs) for Digital Demand Generation Manager Role at Seeq
What are the key responsibilities of a Digital Demand Generation Manager at Seeq?

As the Digital Demand Generation Manager at Seeq, you'll lead the design and execution of marketing campaigns, primarily focusing on an ABM approach to meet pipeline goals. You'll be responsible for multi-channel execution, collaborating with sales teams, and analyzing campaign performance metrics. Your responsibilities also include developing comprehensive marketing strategies and creating engaging content with our marketing team.

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What qualifications do I need to become a Digital Demand Generation Manager at Seeq?

To qualify for the Digital Demand Generation Manager position at Seeq, you should have a Bachelor's degree in sales, marketing, business, or a related field. Additionally, 3-5 years of experience in B2B enterprise demand generation, campaigns, or general marketing is essential. Familiarity with digital marketing concepts and strong analytical skills are also key requirements.

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How can I succeed in the Digital Demand Generation Manager role at Seeq?

Success in the Digital Demand Generation Manager role at Seeq hinges on your ability to synthesize insights from data, collaborate effectively with teams, and lead innovative marketing initiatives. Being data-driven and possessing strong project management skills will set you apart. You should also maintain excellent communication skills to convey marketing results and strategies clearly.

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What marketing platforms do you use as a Digital Demand Generation Manager at Seeq?

In your role as a Digital Demand Generation Manager at Seeq, you will leverage sophisticated marketing platforms like 6Sense, Marketo, Folloze, and Sendoso. These tools will enable you to scale your campaigns globally and achieve impressive results.

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What benefits can I expect as a Digital Demand Generation Manager at Seeq?

As a Digital Demand Generation Manager at Seeq, you can look forward to a competitive salary of $130,000 USD, unlimited PTO, medical benefits, a generous home office allowance, and much more! You'll also be part of a collaborative team culture focused on personal growth and meaningful work.

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Common Interview Questions for Digital Demand Generation Manager
Can you explain your experience with creating multi-channel marketing campaigns?

To effectively answer this question, outline specific campaigns you have led, the channels you focused on, and the results you achieved. Highlight your approach to audience targeting and how you utilized data to optimize these campaigns, showing your analytical capabilities.

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How do you prioritize between different marketing channels for a campaign?

When answering this question, discuss your strategy in assessing each channel's previous performance, budget considerations, and the specific audience for the upcoming campaign. Emphasize the importance of aligning channel choice with campaign goals and target demographics.

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How do you measure the success of your demand generation campaigns?

In your response, focus on key performance indicators (KPIs) you track such as traffic, conversion rates, lead generation numbers, and return on investment (ROI). Explain how you present these insights to your team and make data-driven decisions to refine campaigns.

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Describe a time when you had to collaborate with sales teams. How did that go?

Share a specific instance demonstrating your collaboration with sales teams, focusing on how you communicated marketing strategies, aligned goals, and the successful outcomes resulting from your teamwork. Highlight your communication and interpersonal skills.

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What role does content creation play in demand generation?

Discuss the significance of compelling content in driving engagement and lead generation. You may want to mention different content types you’ve used successfully, such as blogs, landing pages, and social media posts, illustrating how these have contributed to your campaigns.

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How do you approach performance analysis in your marketing campaigns?

Explain your method for analyzing campaign performance. Discuss the tools or platforms you use to gather data, the metrics you focus on, and how you translate this analysis into actionable insights for future campaigns.

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What strategies have you used for successful ABM approaches?

Detail your experience with Account-Based Marketing strategies, providing examples of how you targeted key accounts and tailored your marketing initiatives to meet their specific needs. Highlight any tools you employed to streamline these efforts.

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Can you give an example of a successful demand generation campaign you've managed?

When answering, choose a specific campaign and elaborate on its objectives, execution, and outcomes, demonstrating the creativity and data-driven decisions that contributed to its success.

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How do you stay updated with the latest marketing trends and technologies?

Show your commitment to professional development by discussing the methods you use to stay informed, such as subscribing to industry publications, attending webinars, or participating in relevant communities.

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What are your thoughts on working in a fully remote team environment?

Express your enthusiasm for remote work by discussing how you manage communication, project management, and collaboration in a virtual setting. Mention any tools you prefer for staying connected with the team.

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Founded in 2013 and headquartered in Seattle, Washington, Seeq is a software company that provides software with advance analytics capabilities to the industrial process manufacturing sector including pharmaceutical.

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Full-time, remote
DATE POSTED
January 7, 2025

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