Digital Marketing (Professional Services)

Who we are

Our Mission is to inspire authentic and meaningful connections.

Selina was born out of a desire to celebrate the nomadic lifestyle: to experience our planet’s most beautiful places, to build community, to engage with locals and fellow travellers, and to work and enjoy new adventures.  

What the role is

Join our team to create and offer world-class coworking and community to Selina’s ecosystem of digital nomads, guests and locals all coming together in one space.

As the Digital Marketing Manager at Selina, you will be a key driver of our online presence and digital marketing efforts. This role encompasses strategic planning, execution of digital campaigns, and continuous optimization to enhance brand visibility, engagement, and lead generation. The ideal candidate will have a proven track record in digital marketing and a passion for staying ahead of industry trends.

What you will be doing

• Develop and implement a comprehensive digital marketing strategy aligned with overall business objectives.
• Stay abreast of industry trends and emerging technologies to ensure the company's digital presence remains innovative and competitive.
• Oversee and participate in the creation and optimization of compelling digital content, including website copy, blog posts, and multimedia materials.
• Collaborate with the experience teams to ensure a consistent brand voice across all digital channels.
• Manage and grow the company's social media presence, creating engaging content and fostering community engagement.
• Implement social media advertising campaigns to drive brand awareness and lead generation.
• Develop and execute SEO strategies to improve organic search rankings and drive website traffic.
• Monitor and report on key SEO metrics, making data-driven recommendations for continuous improvement.
• Plan, execute, and optimize paid digital advertising campaigns across platforms such as Google Ads, Facebook, and LinkedIn.
• Monitor ad performance, adjust budgets, and ensure a positive return on investment.
• Work collaboratively with other departments to ensure message consistency and effective implementation of marketing strategies

What you need for the role

• Proficient in written and spoken English and Spanish
• At least 3 years of proven experience in digital marketing
• Demonstrated success in developing and implementing digital marketing strategies.
• Hands-on experience with content creation, social media management, SEO, and paid advertising
• In-depth knowledge of digital marketing trends, tools, and best practices.
• Familiarity with marketing automation platforms and analytics tools.
• Strong understanding of the Hospitality landscape.

Business Impact:

• The Digital Marketing Manager will play a critical role in enhancing the company's digital footprint, resulting in increased brand visibility, engagement, and lead generation. By leveraging digital channels effectively, the candidate will contribute to the overall growth and success of the business.

KPIs (Essential, but not limited to):

• Monthly and quarterly growth in organic and paid website traffic.
• Number of qualified leads generated through digital channels.
• Engagement rates, follower growth, and conversion rates on social media platforms.
• Improvement in organic search rankings and visibility.
• Return on investment from paid advertising campaigns.
• Metrics such as click-through rates, time spent on page, and lead conversions related to content.

What can you expect

• Competitive package with significant performance upside potential
• Remote-friendly
• No dress code
• Pet-friendly (as long as your pet is friendly) 
• Multiple online training opportunities 
• Cultural events and wellness activities at Locations. Volunteering with Selina Gives Back; because sharing is caring
• Huge Selina experience discounts on your stay, food & fun for you AND your friends & family (you can expect to become even more popular among your friends)
• A free vacation day on your birthday!
• Amazing referral program with cash and global holiday packages; we know you hang out with other great people
• Additional country-specific benefits