Semperis focuses on creating an employee experience that is aligned with our vision—being a Force for Good— starting with being a good workplace. Semperis is recognized as one of America’s Fastest-Growing Cybersecurity Companies on the Inc. 5000 List, a DUNS 100 top Start Up to work for and Inc. Best Workplace for multiple years. With teams around the world, you’ll be working alongside top global talent in Cybersecurity and Identity Access Management.
If you are a purpose-driven person who always sees the glass as half full, seizes opportunities, and has an urge to learn and develop your skills—we’d love to meet you.
What we are looking for:
We are seeking a highly skilled and motivated Field Marketing Manager to own and drive our marketing efforts across the US TOLA/Eastern Canada area.
About the position:
As a Field Marketing Manager, you will play a crucial role in developing and executing strategic marketing initiatives for Semperis in the US TOLA and Eastern Canada territories. You will collaborate closely with the sales team to generate demand, increase brand awareness, and drive revenue growth in enterprise and large enterprise accounts. This position is based in the US, preferably within the area being supported, and you will report directly to the Global Field Marketing Director.
Responsibilities:
Develop and implement comprehensive field marketing strategies and plans to support the company's business objectives in Texas, Oklahoma, Louisiana, Arkansas and Eastern Canada.
Collaborate with the sales team to understand their needs and create marketing programs that generate high-quality leads and support the sales pipeline.
Plan and execute regional marketing campaigns, including events, webinars, workshops, account-based initiatives, and regional conferences, ensuring alignment with the overall marketing strategy.
Collaborate closely with priority channel and alliance partners to execute joint go-to-market opportunities targeting mutual potential customers
Identify and engage with key industry influencers and associations to build strong relationships and increase awareness for the Semperis solutions.
Conduct market research and competitive analysis to identify market trends, customer needs, and opportunities for differentiation.
Assists in creating localized marketing content, including sales collateral, presentations, case studies, and website content, to support demand generation and thought leadership initiatives.
Monitor and analyze campaign performance, provide regular reports and insights to stakeholders, and make data-driven improvement recommendations.
Manage the TOLA/Eastern Canada marketing budget effectively, ensuring optimal allocation of resources to maximize ROI.
Stay up-to-date with industry trends, emerging technologies, and competitor activities, and incorporate these insights into marketing strategies and plans.
Collaborate with global marketing teams to ensure consistent messaging, branding, and alignment with the company's overall marketing initiatives.
Qualifications:
Proven experience (3-5 years) in enterprise B2B field marketing ideally within the cybersecurity industry or a related technology sector.
Solid knowledge of the US cybersecurity market, including key players, industry trends, and customer needs.
Demonstrated success in developing and executing integrated marketing campaigns, including events and digital marketing.
Excellent written and verbal communication skills, with the ability to create compelling content and deliver impactful presentations.
Experience in managing marketing budgets and measuring campaign performance.
Strong project management skills, with the ability to manage multiple initiatives simultaneously and meet deadlines.
Creative thinker with the ability to generate innovative ideas and solutions.
Self-motivated and result-oriented, with a proactive approach to problem-solving.
Team player, able to collaborate effectively across different functions and levels of the organization.
Experience using Salesforce, Wrike, Marketo, Microsoft Office apps tools.
Bachelor's degree in Marketing, Business Administration, or a related field. A relevant postgraduate degree is a plus.
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Semperis puts people first. From our customers and partners to our culture of engineers and experts, we understand that people are our assets. Our talented employees, contribute to the Semperis culture that champions strategic vision, innovation,...
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