Senior Associate, Commerce Analytics - job 2 of 4

Department – Commerce Analytics

The Senior Associate, Commerce Analytics is here to bridge the gap between Mindshare’s clients and the internal practice areas of Digital Retail/eCommerce Insights, Planning, and Investment. Our Commerce Analytics team collects and analyzes both quantitative and qualitative data to create vivid, compelling and actionable insights for our clients. The group encompasses Mindshare’s digital analytics, research, modeling and technology offerings. We are an integral part in supporting the media investment teams as they allocate media budgets and optimize effective plans for their accounts.

Basic Background

• Client: Unilever, Commerce media
• Working with the client, vendors, and activation/planning/performance teams

The Role

The Senior Associate will work closely with the Commerce Planning/Investment teams to optimize media strategy and investment. This includes developing a thorough understanding of the media marketing measurement landscape and being able to effectively articulate complex concepts in a digestible way to clients and internal teams. Learnings are communicated and merchandised primarily through monthly/bi-monthly reporting across our 3 core business units. These reports bring Display & Search activity together and focus on core programs being run against the business unit you would be working on. Additional responsibilities below.

Responsibilities

• Participate in the annual media planning process to help Commerce Analytics leadership develop holistic KPI frameworks, benchmarking, etc.
• Assist in construction of all Monthly reporting through use of data QA, dashboard maintenance, and foundational insights/observation development
  
• Assist in the development of testing frameworks (e.g. A/B testing) and learning agenda to guide learnings for the year
• Support analytics projects including omnichannel ROI measurement for UL brands, online to offline sales studies, and digital audience verification research
• Meet and evaluate Retail media partners, as well as research & analytics vendors (with support of leadership)
• Develop internal and client-facing visual dashboards/tools, with support of Manager, aimed at answering measurement related business questions

Qualifications

• Bachelor’s degree, preferably in Applied Math, Statistics, Economics, or Management (with heavily quantitative classwork)
• 0-1 years agency analytics experience or experience in a highly analytic or strategic role
• Detail-oriented, comfortable working with numbers, and able to apply statistical methods within a Marketing context
• Familiar with the digital and retail media landscape a plus, specifically with Amazon, Walmart, Target, Kroger, and Instacart
• Self-motivated; self-starter; strong leadership; strong attention to detail
• Able to work on multiple projects at the same time
• Polished verbal and written communications skills
• Ideally you’ll be familiar with some of the below coming in to the role:
  • ETL Tools (e.g. Alteryx, KNIME)
  • Data Visualization Software (e.g. Tableau, DOMO)
  • Ad Safety & Viewaiblity Vendors (e.g. DoubleVerify, MOAT)
  • Campaign Management Tools (e.g. Prisma)
  • Primary Research Vendors (e.g. Upwave, Lucid, KMB)
  • Sales Measurement (e.g. IRi, NCS)
  • Retailers: Amazon, Walmart, Target, Kroger, Instacart, all other Grocery/Value, Club, Drug, etc.
  • Microsoft Office (Excel, Word, PowerPoint)

Mindshare

Mindshare is a global media agency network with billings in excess of US$34.5 billion (source: RECMA). The network consists of more than 7,000 employees, in 116 offices across 86 countries spread throughout North America, Latin America, Europe, Middle East, Africa and Asia Pacific.

Each office is dedicated to forging competitive marketing advantage for businesses and their brands based on the values of speed, teamwork and provocation. Mindshare is part of GroupM, which oversees the media investment management sector for WPP, the world’s leading communications services group.

The base salary for this position at the time of this posting may range from $45,000 to $90,000. Individual compensation varies based on job-related factors, including business needs, experience, level of responsibility and qualifications. We offer a competitive benefits package, please visit https://www.wpp.com/people/wellbeing/benefits-at-wpp-in-the-us for more details.