Job details

Senior Associate, Content

OVERVIEW:

The Senior Associate assists the manager in developing and activating a robust and always-on social influencer content marketing strategy. Senior Associate will play a supporting role in developing tactical recommendations and a lead role in launching influencer and content campaigns. Senior Associate will also play a broader role in the content marketing efforts of the client, contributing to ideation and execution of custom content partnerships with media partners.

YOUR IMPACT:

Support manager in developing influencer and content recommendations that are designed for each unique objective and focused on critical client KPIs
Aide the Manager in negotiating partnership deals that deliver the most value to clients
Work with in-house influencer team on a day-to-day basis to plan and launch campaigns
Communicate campaign updates to the clients
Act as project manager for content partnership programs, ensuring timelines and campaign documents are accurate and shared, providing clear communication of key milestones, and acting as a liaison between partners and client to get approvals
Guide the influencer talent selection for campaigns, providing selection parameters and vetting final talent choices
Contribute a point of view on creative deliverables provided by influencers and partners to ensure assets are meeting client objectives and brand guidelines; including evaluating content rough cuts and final assets
Collaborate with Wavemaker colleagues across departments (e.g. planning, investment, data sciences) to ensure influencers & content are an interconnected part of the media plan
Contribute to the development of client presentations, briefs, pitches, and POVs
Produce campaign reports that evaluate the effectiveness of influencer and content programs
Provide training and guidance that supports the growth of Associates on the team

YOUR QUALIFICATIONS:

Bachelor’s degree in advertising, marketing, business administration, and communications; OR equivalent professional work experience
Demonstrate strong understanding of the influencer marketing space
Working knowledge of content development and distribution process
Experience in launching influencer partnerships
Proactive team player
Loves being creative as much as they love being a project manager
Ability to work in fast-paced environment
Strong communication and writing skills

ABOUT WAVEMAKER:

We believe there always is a better way to grow. We positively provoke growth for our clients by reshaping consumer decision-making and experiences through media, content and technology. The Wavemaker way is globally consistent. Fueled by the world’s most powerful consumer data, we understand where and how marketing can intervene decisively to help brands win more sales.

Our name is our mission and our method. To make waves, you need to be provocative, even fearless. We do our best work for brave brands and people who want to be challenged to go further and faster. We know it’s not easy, but if it’s in you, we will get it out of you.

Our 7,600 people across 90 markets provoke growth for some of the world’s leading brands and businesses. Our attitude of Positive Provocation is enabled by:

deep knowledge we have of our clients’ business
confidence to challenge what’s gone before
the support to go further than we thought possible

We are a part of GroupM, WPP’s global media investment management company. Discover more on wavemakerglobal.com, Twitter and LinkedIn

GroupM and all of its affiliates embrace and celebrate diversity, inclusivity, and equal opportunity. We are committed to building a team that represents a variety of backgrounds, perspectives, and skills. We are a worldwide media agency network that represents global clients. The more inclusive we are, the more great work we can create together.

The base salary for this position at the time of this posting may range from $45,000 to $90,000. Individual compensation varies based on job-related factors, including business needs, experience, level of responsibility and qualifications. We offer a competitive benefits package, please visit https://www.wpp.com/people/wellbeing/benefits-at-wpp-in-the-us for more details.

By Wavemaker

Our organizational capabilities and specialisms, and the talents of our 8,500 people are all applied to accelerate purchase journeys for our clients. This simultaneously creates organizational focus for our people and simplicity for our clients.

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FUNDING

Private

INDUSTRY

Advertising & Public Relations

TEAM SIZE

5001-10000

LOCATION

Hybrid, based in London, United Kingdom

DATE POSTED