Senior Business Development Manager (B2B)

Who we are

AppyWay started out life as AppyParking. An app born out of the daily frustration of finding and understanding parking on-street across London. From humble beginnings, our parking app went on to be crowned the UK's best and we built the UK’s largest set of standardised kerbside data, a quest that led us to realise the untapped potential lying under everyone’s feet. With a vision for more liveable and thriving cities, our obsession turned to the kerb.

Today, our platform is helping digitise kerbside management, providing local authorities with innovative products that are transforming traffic regulation orders (TROs) and enabling intelligent parking solutions. For the private sector, our Parking API and mobile apps are unlocking value for businesses across the UK by providing contextualised parking insights for their operations.

AppyWay is proud to count local authorities like Milton Keynes, Harrogate, Coventry, Southwark, Cornwall, Dorset and Haringey as clients, alongside the thousands of drivers and the field services fleets leveraging our apps and API.

We're backed by a number of leading investors. To date, we've raised over £20 million, with the support of blue-chip investors who back our vision including Sumitomo Corporation, Hyundai Motor Company, and Aviva Ventures, West Hill Capital, and Breed Reply.

We’re building something big, from the ground up, so this is a great chance to get on board and make a mark on a company that you can call your own.

Requirements

What you will be doing

The Senior Business Development Manager will lead our activities in the B2B vertical. We have credible success and an ambitious plan in the B2B arena for sales of our kerbside data packages, mobile applications and smart parking solutions. The successful candidate will work in collaboration with the Head of Commercial to maximise the opportunities and revenue streams in this space.

• Inheriting a warm market vertical with significant pipeline opportunity over the next 12 months and beyond
• Collaborating with the wider sales team including the Partnerships Manager, GovTech BDM and Customer Success Managers to maximise opportunities to cross-sell products and services
• Building further relationships with prospective customers and negotiating at Senior Management and C-Suite level
• Be a brand ambassador for AppyWay in the B2B arena alongside the Head of Commercial and Partnerships Manager
• Work closely with the marketing team to define target customer segments, develop new routes to market, and identify opportunities to accelerate the sales process
• Demonstrate your ability to effectively build and manage your sales pipeline, ultimately being accountable for achieving targets.
• Excellently maintain prospect and opportunity information via our CRM solution, Salesforce
• Likely attend key industry events, participate in webinars and meet a variety of customers across the UK
• This is a remote based role with regular trips to our London office
• This role reports directly to the Head of Commercial

Your day to day tasks will include:

• Qualifying and developing inbound leads.
• Managing and optimising active leads.
• Participating in outbound lead generation campaigns with direct prospect outreach.
• Managing a variety of business opportunities, from short term plug and play solutions to more complex tailored proposals.
• Meeting and presenting to key customer stakeholders and decision makers.
• Attending and participating in demonstrations and pitches.
• Responding to RFPs and tenders.
• Reporting on pipeline, forecasts and weekly activity to line manager and wider team.
• Working with Marketing and Product to provide insight from the field that helps us realise greater value for our customers through our solutions.
• Supporting initiatives that improve our value propositions and marketing effectiveness.

What you will have

We are looking for an experienced sales professional with 3+ years relevant experience in B2B sales or account management at a mid-to-senior level. The ideal candidate would have experience in either SaaS, mobility, or data industries. Experience of building and securing complex multi-layered deals would be an advantage and would help the successful candidate hit the ground running.

We have a strong team ethic at AppyWay and this includes the Commercial department. We are seeking a team player who seeks to bring colleagues on the journey with them. Our sales team are our voice of the organisation to the customer, and the voice of the customer to our organisation. Communication skills are a priority in this role to drive successful outcomes for AppyWay.

AppyWay is on a mission to demonstrate the value our products can bring to customers so keen commercial acumen is a must for this role. We are a fast-paced organisation and our Business Development Managers are empowered to make decisions quickly to realise additional value from our customer base. In the medium term there will be progression opportunities for the successful candidate to grow with the business. You will have the full support of the Head of Commercial to succeed in your role.

Benefits

What you would get

• Starting salary: £50,000-55,000 depending on experience
• Performance related commission: £30,000 OTE (uncapped)
• Equity: Share Options after 6 months of employment
• Flexible working environment: we’re operating a hybrid model with at home and office working, with opportunities to ‘work from anywhere’ within the U.K. & E.U. up to 15 business days a quarter
• Holiday: 25 days + bank holidays + 1 additional day per year up to 3 years
• Pension: 3% company contributory

• Perkbox account including significant discounts on products, experiences and things like discounted gym membership, free Cafe Nero coffee, and free cinema tickets

**Please only apply for this role if you have the right to work in the U.K. at the time of application. If you do not have the right to work in the U.K., we are unable to move forward with your application.

No agencies please.

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