Senior Community Engagement Manager

AppLovin enables developers and marketers to grow with market leading technologies. Businesses rely on AppLovin to solve their mission-critical functions with a powerful, full stack solution including user acquisition, retention, monetization and measurement. AppLovin is headquartered in Palo Alto, California with several offices globally.

To deliver on this mission, our global team is composed of team members with life experiences, backgrounds, and perspectives that mirror our developers and customers around the world. At AppLovin, we are intentional about the team and culture we are building, seeking candidates who are outstanding in their own right and also demonstrate their support of others. Equality is essential to our purpose – our people are key to cultivating a culture of belonging where employees can engage as their true selves.

Fortune recognized AppLovin as one of the Best Workplaces in the Bay Area 2022, and is a Certified Great Place to Work in 2021, 2022 and 2023. Check out the rest of our awards HERE.

As a Senior Community Engagement Manager, you will be responsible for creating and executing on a vision to help improve the player experience and increase customer retention for current and upcoming games from mobile studios in the AppLovin family including Machine Zone's Final Fantasy XV: War for Eos. As part of the Development Services group, the Community Engagement team plays a key role in the collection of player feedback and sentiment, the sharing of player issues with our production teams, and the creation of content that fosters greater player enjoyment of our games. The ideal candidate for this role is a seasoned advocate for the player with a passion for gaming and who has a proven record of building beneficial relationships with gamer communities.

Responsibilities:

• Develop strategic plans and executional tactics designed to engage the player community for a given product based on the details of that game's target audience and feature set
• Ensure player sentiment is effectively gathered, synthesized, prioritized, and communicated back to our development teams with the proper context and detail
• Work with external vendor teams dedicated to moderating community spaces to ensure alignment on player communications and to aggregate feedback collected internally
• Partner with game teams to develop an action plan in response to feedback that balances player advocacy and company performance objectives for the product
• Work closely with game design to understand the details of new features/events/content and partner with content creation resources to ensure effective communication to players
• Understand the community ecosystem for a given game, and implement tactics to drive interaction and conversation across various touch-points including social media, Discord, Reddit, and other relevant online channels
• Develop and execute against a multi-platform content strategy with the intent of entertaining and informing players and extending their time spent with our properties
• Identify, evaluate, and report performance KPIs with a strong understanding of which measurements align with business goals

Requirements:

• 6+ years experience in a community-focused role in a game industry environment (expertise with mid-core mobile games a plus)
• Expert-level familiarity and experience communicating with platforms and tools used in the modern game community ecosystem, including major social networks, Reddit, Discord, YouTube, and other platform/genre-specific forums
• Experience with tools to schedule, publish, and analyze performance results for content on social platforms
• The ability to develop a community content plan, maintain a content calendar, and experience deploying written, visual, and video/streaming content assets across a variety of platforms
• Excellent communication skills, with the ability to speak the language of both gamers and developers and experience translating between the two
• Strong writing skills and the ability to generate social posts, community announcements, microcopy, blogs, guides, and other public-facing written content
• Experience working with contemporary communication productivity tools and apps including Google Docs/G-Suite, Slack, and JIRA

AppLovin is proud to be an equal opportunity employer that is committed to inclusion and diversity. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran or disability status, or other legally protected characteristics. Learn more about EEO rights as an applicant here.

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