Senior Content Marketing Manager

Senior Content Marketing Manager

Remote based role open to applicants in the U.S.A

About the Role:

In this role, you will first learn about IT operations, including the needs and pains of key personas in IT operations. Next, you'll learn how BigPanda's SaaS platform solves those pains and why BigPanda's approach is dominating the category of AIOps (AI applied to IT operations.) You'll then roll up your sleeves and tap into your storytelling and content creation skills to create compelling content for every stage of a prospect's journey to becoming a BigPanda customer.

Blog posts, solution briefs, whitepapers, scripts for videos and more - you know how to structure your story for each form factor, you enjoy creating those assets, and you've done it for 5+ years in the B2B SaaS space.

You're currently a content marketing manager that's worked closely with product marketing or you're a recovering product marketing manager that has a passion for storytelling and content! Or maybe you have a non-traditional background (whatever that might be) that led you to the intersection of content creation and enterprise software. .

Does that sound like you?

If it does, come join the small-but-mighty, and rapidly growing, product marketing team on the BigPanda rocketship.

What you will do:

• Develop and execute on BigPanda's content strategy that establishes BigPanda's Incident Intelligence and Automation Platform, powered by AIOps as the category leader.
• Create various content assets (in collaboration with SMEs and domain experts at BigPanda) needed to support multiple buyer personas (IT execs, managers and practitioners) along their journey to becoming a BigPanda customer. This content will span different stages of the funnel:
• Top / Awareness and Thought Leadership: Develop short-form and long-form thought leadership content (blog posts and whitepapers) to evangelize our Incident Intelligence and Automation Platform.
• Middle / Research: Create eBooks, whitepapers, infographics and other content to support marketing demand-gen campaigns.
• Bottom / Consideration: Create BigPanda product-related content that connects BigPanda capabilities to prospects' business objectives, pains and problems. Cover each stage of a prospect journey across Awareness, Consideration, Decision, and Purchase stages.
• Manage 3rd-party writers and content creators as-needed.

What skills and experience you'll bring to BigPanda:

• 5+ years of content marketing experience in the enterprise B2B SaaS space, with a portfolio of created content targeted at IT execs, managers and practitioners.
• Experience working with product marketing teams, and the ability to successfully collaborate with technologists, sales engineers and customer success stakeholders.
• Self-motivated and capable of working in a fast-paced, dynamic environment.
• Detail and results oriented; skilled at both planning and hands‐on execution.
• Experience managing external writers and content creators.
• Experience creating content for IT personas is a must-have. Experience creating content for IT Ops personas is a bonus but not required.
• Product and/or content marketing experience at a company that has created a category is a huge plus.

Please bring a strong portfolio of your best work and let's talk about how we can build BigPanda into the Category King of AIOps Event Correlation and Automation.

About Us:

BigPanda is a fast-growing, values-driven, global company that enables Tech Ops teams to keep the digital economy running. BigPanda's AI-driven IT operations (aka AIOps) platform transforms IT data into insight and action. By eliminating IT noise, automating incident management, and keeping our customers' digital services up and running around the clock, we become a mission-critical part of our customers' IT operations.

With BigPanda, some of the world's largest enterprises including Hulu, Cisco, United, Abbott, Marriott, Expedia and many others are able to reduce costs and increase efficiencies, accelerate business velocity, and deliver extraordinary customer experiences.

BigPanda is backed by top-tier investors including Sequoia, Mayfield, Battery, Insight Partners, Advent International, and Greenfield Partners.

We have an awesome team of motivated, knowledgeable, fun-loving, and friendly Pandas. We provide comprehensive health coverage, parental leave, competitive cash and equity compensation, and a supportive, collaborative, and innovative environment to empower you to do the best work of your career.

• Competitive equity
• Remote-first environment
• Unlimited PTO
• Comprehensive health benefits
• #PandaParent support. Combined total of 18 weeks fully paid leave for all new parents
• Financial planning services
• Employee learning & development budget
• Values-based recognition (quarterly and annually)
• Social community & ERG programs
• Flexible work environment
• Values-based culture

Base Salary Pay Scale: $145,000 to 174,000

BigPanda offers a generous total rewards package that includes base pay, bonus, equity, and a world-class benefits program. We run three (3) compensation review cycles per year to ensure that managers can recognize employees without much lag between achievement and reward. All of this builds toward the best compensation we can give to anyone: the ability to develop your skills each and every day. BigPanda has a significant focus on career development that is at the core of our employee experience.

BigPanda is proud to be an Equal Employment Opportunity workplace employer. We do not discriminate based upon race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics.

Note: BigPanda is an E-Verify Employer

If you need assistance or an accommodation due to a disability, you may contact us at peoplequestions@bigpanda.io.

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