Senior Copywriter

The Senior Copywriter (SC) is responsible for generating ideas for advertising and promotional copy, developing texts from draft stage through finished product. The SC works closely with creative and account teams to ensure adherence to client’s marketing strategies and objectives within specified deadlines. The SC supervises junior writers on projects and works with a Senior Art Director in partnership to generate concepts.

Copywriting

Write in a clear and concise manner while maintaining quality control by adhering to clarity, proper grammar, agency process, client referencing and legal requirements

Creation and Execution

Develop smart, single-minded ideas that are on strategy. Works collaboratively with creative and account partners. Direct members of staff to ensure proper production of campaign elements.

Strategic Thinking

Understand marketing plans including objectives and strategies and how success will be measured. Participate in strategic and tactical meetings and contribute innovative ideas, tactics, and copy appropriate to the client marketing strategy.

Relationship Management

Coordinates creative materials across other disciplines

Business Management

Possess working knowledge of product challenges in relation to overall market

Cross-functional Collaboration

Collaborate and communicate with team members in a productive manner to ensure goals are being met and to attain/maintain creative vision outlined for the agency

Strategic Thinking:

Execution:

Relationship Management:

Business Management:

EDUCATION

Bachelors

Marketing, Advertising, Communications, or Related Field

LICENSES & CERTIFICATIONS

N/A

EXPERIENCE

3 years Marketing/Advertising Business

KNOWLEDGE & SKILLS

Word Text Programs

COMPETENCIES

Communication

Is attentive and shows interest in the subject; Expresses ideas clearly and accurately

Organization

Creates clear goals, identifies and finds the resources (e.g. time, people, materials) needed to achieve them, and schedules tasks so that work is completed on time

Problem Solving

Shows interest in finding the cause of problems, looks for and chooses effective solutions and takes the necessary action to resolve them

Collaboration

Ability to work effectively in a team environment to build and foster collaborative environment

Creativity

Possesses a creative mind

$80,000 to $92,000 annually

The salary range for this position is noted within this job posting. Where an employee or prospective employee is paid within this range will depend on, among other factors, actual ranges for current/former employees in the subject position; market considerations; budgetary considerations; tenure and standing with the company (applicable to current employees); as well as the employee’s/applicant’s background, pertinent experience, and qualifications.