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Senior Copywriter - job 1 of 2

Overview:
About DDB Mudra Group:
We are one of India’s most effective creative companies. The Group’s promise ‘Unexpected Works’ comes alive in our partnerships with some of the world’s fastest growing companies and most admired brands including Johnson & Johnson, Volkswagen, Pepsico, McDonald’s, TTK Prestige, Diageo, Unilever, Royal Enfield, Titan, Meesho, and Infosys. Our agencies include DDB Mudra, 22feet Tribal Worldwide, OMD Mudramax, Interbrand, Track and TracyLocke.

Our product has shone in many prestigious forums. One of the only 2 Indian agencies to bring home a Cannes Gold in 2021. Consecutive Grand Prixes at Spikes Asia. India’s Agency of the Year and #5 in Asia according to Campaign Brief’s ‘The Work 2021’. No. 2 at Kyoorius 2021 and Effies 2020. Ranked #7 in Asia by Cannes. The Group is recognized as one of the Top 20 Most effective and creative agencies in the world by Effie Index and WARC respectively.
Our unwavering commitment to diversity and inclusion as one of the company’s key pillars for growth is seen through marquee initiatives like ‘The Phyllis Project’ which creates a community of strong women leaders, and ‘Open Pride’ that fosters an inclusive and engaging work environment for the LGBTQIA+ community & allies. We were awarded Silver at IWEI’s Top Employers 2020 for the LGBT+ community. We are also four-time Gold winners of the Talent Development Program of the Year at the Campaign South Asia Agency of the Year Awards.
http://ddbmudragroup.com/
Responsibilities:
What the job entails
As a Senior Copywriter, you will:
  • Brainstorm and bring ideas to life alongside an art director within the creative department.
  • Use client briefs to conceive, develop and produce effective advertising campaigns.
  • Write clear, persuasive, and original copy for print, web, radio and TV advertisements. These include slogans, catchphrases, messages, scripts, jingles and taglines.
Qualifications:
Essentials:
  • 3-6 years of experience.
  • High levels of motivation and perseverance with a strong sense of conviction in your ideas, plus the skills and confidence to express them.
  • Ability to translate / adapt offline ideas to digital.
  • The ability to take feedback well and adapt ideas to clients' and colleagues' needs.
  • The capacity to multitask and meet tight deadlines.
  • A good knowledge of popular culture and trends.
Bonus points for:
  • An understanding of the advertising process.

In 1949, three enterprising gentlemen, Bill Bernbach, Ned Doyle and Maxwell Dane gave the advertising industry a wake-up call. They introduced a new approach to marketing that relied on insight into human nature, respect for the consumer, and the ...

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DATE POSTED
July 22, 2023

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