Senior Copywriter

About Us: VMLY&R

VMLY&R COMMERCE is WPP’s newest end-to-end Creative Commerce Company. Built on the commerce expertise of Geometry and scaled through VMLY&R’s connected brand promise, we help modern brands grow by unifying marketing strategies around commerce. We believe the space of commerce holds the most untapped creative potential to grow brands and people. Living CommerceTM is our proprietary approach and platform that guides how we work. By understanding how, when and why people buy, we deliver the most engaging and culturally-relevant creative commerce experiences across Retail, Experience, Design and Innovation. We do this as part of a network of 13,000 specialists across 80 countries, everywhere life intersects with commerce – this is end-to-end.

We're committed to building a united global network of creators and thinkers, regardless of their age, race, skin color, religion, disability, sexual orientation, gender identity or expression. With over 12,000 employees across the globe, our influence is made stronger by applying our collective experiences to tell stories that not only sell products and experiences, but also guarantee positive representations of all communities.

Our unique culture is rooted in a great deal of care for you and your success. Above all else, we are committed to strengthening your experience by ensuring your inner potential continues to be discovered.

We also offer about a dozen employee resource groups (ERGs) that allow you to tap into your personal identities, interests and passions. Our ERGs celebrate ethnic diversity, life as a working parent or caregiver, neurodiversity, the LGBTQ+ community, wellbeing, and more. Regardless of your interests, there is no shortage of opportunities to get involved, so tap into our global network and find where you can make your ideas come to life.

Where you shine

Develops and executes creative marketing ideas to solve client challenges. Focuses on the content and copy of the creative product. Collaborates primarily with an art director to generate ideas and create concepts and visual designs that are on strategy, on brand and achieve client objectives. Mentors and develops junior team members.

What your success will look like

• Attend project kick-off meetings with senior creative team members, account, strategy, and project management, serving as an expert on the client brand, creative strategy and concepting
• Take notes based on creative brief discussed
• Ask clarifying questions to understand the assignment and any specific creative requests
• Confirm role on the project
• Participate in creative brainstorms
• Provide input on concepting ideas based on knowledge of current trends, pop culture, and current and past design themes
• Bring own ideas to meeting and share with team
• Build upon other participants’ ideas
• Constructively critique ideas discussed
• Partner with an art director to create agreed upon concept per brainstorm meeting
• Write copy based on strategy, concept/idea target audience, brand, brand guidelines and retailer
• Ensure tone and language is appropriate for brand personality
• Present work internally to the senior creative team members for review and externally to the client in concept presentations
• Further explore and/or revise concept per creative lead’s direction, interpreting feedback and adjusting copy accordingly while ensuring it’s on strategy
• Review creative concepts and copy of junior teams and provide feedback and recommendations on how to improve the work
• Mentor and develop junior team members, helping build their skills in copywriting, concepting, presentation and leadership
• Enter and approve time reports at minimum once a week and expense reports within 10 days of incurred expense
• Handle other duties as assigned by supervisor

Who you are and what you bring

• Bachelor’s degree in advertising, communications, journalism or relevant field
• 5-7+ years of experience as a copywriter, preferably in an agency or in-house creative department
• Working knowledge of Adobe Creative Suite applications
• Solid understanding of advertising and marketing principles
• Understanding of how to craft language that is introductory, educational, inspirational, formal, humorous, straightforward and can overall grab the attention of the viewer
• Knowledge of current trends, pop culture, current and past design themes
• Able to communicate clearly, thoroughly and succinctly both verbally and in writing; can clearly articulate an idea and the reason(s) behind a specific creative direction
• Strong presentation skills; able to present creative work, clearly explaining the assignment, creative strategy, creative idea and how it accomplishes the client’s objectives
• Able to accept constructive feedback and apply in work
• Current knowledge and understanding of where and how people interact with media, including at home, on the go, while shopping, mobile, broadcast, print, event, etc.
• Collaborates well with others, demonstrated by partnering with other creatives to successfully brainstorm and concept ideas
• Anticipates potential problems and obstacles to project success, communicates concerns and develops solutions
• Able to provide actionable constructive feedback

Our Benefits

As the world leader in communications services, we rely on the creativity of our people to deliver the best work for our clients. In return, we invest in our employees by offering them a diverse suite of benefits from best-in-class carriers, with enough choice and flexibility to keep them and their families healthy and happy today and tomorrow.

• Corporate gift matching program
• Paid time off for volunteering
• Paid parental leave
• Ranked No. 1 in advertising for our adoption assistance program
• Corporate discounts
• VMLY&R Diversity, Equity, and Inclusion (DEI) team, which guides, celebrates, and promotes cultural literacy; increases employee engagement; recruits and retains a diverse workforce; and builds internal opportunities for people to learn and grow.

VMLY&R is an equal opportunity employer and considers applicants for all positions without regard to race, color, religion or belief, sex, age, national origin, citizenship status, marital status, military/veteran status, genetic information, sexual orientation, gender identity, or physical or mental disability. We believe in creating a dynamic work environment that values diversity and inclusion and strives to recruit a diverse slate of candidates to help us achieve that goal.