Senior Demand Generation Manager

Fidel API is a global financial infrastructure platform that enables developers to build programmable experiences connected with real-time payment events from a user's card. Startups through global enterprises are leveraging Fidel API's tools to power a range of solutions including digital receipts, customer attribution, loyalty and rewards, expense management and personal financial management.

Launched in 2018, Fidel API is headquartered in London, with offices in Lisbon, New York, and remote employees globally. Fidel API is backed by investors including Bain Capital Ventures, Nyca Partners, QED Investors, Citi Ventures, RBC Capital and Commerce Ventures.

We're in an incredibly exciting period of growth as we continue to scale internationally and are looking for an experienced Senior Demand Generation Manager who wants to be part of this journey.

What you'll do:

• Own, develop and execute our demand generation strategy, execution plan and related budget
• Drive end-to-end integrated multi-channel demand generation campaigns to generate pipeline and revenue across existing and new sales segments.
• Develop, monitor and report on relevant KPIs, including impressions, email opens, response rates, clicks, web visitors, video views, collateral downloads, lead count and quality, initial sales conversations, and revenue
• Work collaboratively with Marketing, Product, Sales, Strategy teams to A/B test campaigns
• Develop and hone buyer and user personas based on each of our products and solutions.
• Understand the full buyer's journey and proactively consider how marketing can support at every stage in the journey
• Partner closely with Fidel API's leadership team to advance the broader organisational strategy and present campaign results

We want you, if you have:

• 7+ years of relevant marketing experience, ideally in demand generation for a B2B tech company
• Experience with inbound and outbound marketing tactics across various channels - SEO, SEM, email, social media, etc.
• Experience with a CRM/Marketing automation platform (i.e. Salesforce, Marketo, Hubspot, 6sense, etc.)
• Experience building strong rapport and partnership with your Marketing colleagues, SDRs, RevOps, AEs and Sales Leadership
• Extensive experience in the development and execution of email marketing, social advertising, content syndication, SEM, and paid digital
• Strong verbal and written communication skills, able to explain strategies and results to various team
• A collaborative mindset and like to solve problems with others;
• A self-starter attitude and can set deadlines and multitask with excellent organisational skills
• Can operate and thrive in a highly ambiguous and fast-paced environment

OUR VALUES

At Fidel API, we live by our values and what we stand for, and that feeds into every decision we make. Fidel comes from the Latin word 'Fidelis' which means reliability, trust, truth and dependability. We honor those values — and our commitment to them — by naming ourselves after the ancient root word itself.

Across our company, we speak 29 languages and represent 30+ different nationalities. It's our diversity of background, thinking, talents and skills that allows us to build truly global products for the developers who are driving payments innovation forward.

BENEFITS

We're committed to making Fidel API a fantastic place to work and we go to great lengths to give you what you need to succeed. You'll receive:

• Unlimited holidays (you manage your time)
• Flexible work options - choose where you work (hybrid, remote or in-office)
• Home office budget
• Health Insurance (Medical, Dental, Vision)
• 401k with company match
• Free access to Udemy, Blinkist and Headspace
• Annual company off-site

At Fidel API, we don't just accept difference - we celebrate it, we support it, and we thrive on it. We're proud to be an equal opportunity employer and we value diversity. We do not discriminate on the basis of educational attainment, race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status or disability status - simply, we consider all qualified applicants, consistent with any legal requirements. If you have a disability or special need that requires accommodation, please let us know.

To learn more about us and what life is like at Fidel API, visit our blog or follow us on Twitter (@fidelhq) or Instagram (@fidelhq).

If you think you'd be a great fit, apply today!

To all recruitment agencies: Fidel API does not accept agency resumes. Please do not forward resumes to our jobs alias, Fidel API employees or any other company location. Fidel API is not responsible for any fees related to unsolicited resumes.