Senior Demand Generation Manager

What We're About

We're an experienced and diverse team focused on solving one of the biggest challenges CIOs and CISOs have – allowing development teams to move fast without compromising on security controls and risk management. We're looking for driven and creative people to join us and take a significant part in shaping our technology, product, and culture.

The opportunity

Apiiro is looking for a Senior Demand Generation Manager to shape and drive the company's go-to-market strategy through rapid growth within target accounts, segments, and personas. Reporting to the Director of Marketing, you will work closely with the marketing and sales organizations to build an innovative, predictable, and successful pipeline that leads to revenue growth.

What You Will Do

• Create a growing Marketing and Sales pipeline that delivers strong revenue growth Identify key levers of growth within different market segments.
• Work with cross-functional teams to audit, map, and build programs throughout the buyer journey for key segments and personas.
• Identify and plan marketing programs for revenue and brand growth (events, shows, inbound, advertising etc.).
• Manage all elements of the demand generation strategy including research, budget, execution, and reporting.
• Manage key inbound and outbound demand generation channels, prioritizing, email, webinars, events/trade shows, and more.
• Work closely with Business Operations to build a world-class Marketing/Revenue Operations program including lead qualification, hand-off processes, and more.

What You're About

• 5+ years of experience in high-growth marketing organizations. DevOps, cybersecurity, or relevant fields are a strong plus.
• Demonstrated ability to drive, net new logo and pipeline growth and experience working collaboratively with SDRs and Inside Sales teams.
• Experience running multi-channel lead generation and digital marketing campaigns, including email marketing, content syndication, paid advertising, and channel marketing.
• Strong analytical skills with the ability to build and present executive and detailed reports.
• Experience driving successful Account-Based Marketing (ABM) programs.
• Expert-level use of marketing automation tools (HubSpot preferred).
• Excellent verbal and written communicator and creative thinker and problem solver.

Pursuant to New York City's Pay Transparency Law, if this position is performed from New York City, the current annual base salary range for this position is $130,000 - $160,000, commensurate with qualifications and experience.

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