Job details

Senior Digital Media Manager

Qui sommes-nous ?

Pierre Fabre is the 2nd largest dermo-cosmetics laboratory in the world, the 2nd largest private French pharmaceutical group and the market leader in France for products sold over the counter in pharmacies.

Its portfolio includes several medical franchises and international brands including Pierre Fabre Oncologie, Pierre Fabre Dermatologie, Eau Thermale Avène, Klorane, Ducray, René Furterer, A-Derma, Naturactive, Pierre Fabre Oral Care.

Established in the Occitanie region since its creation, and manufacturing over 95% of its products in France, the Group employs some 10,000 people worldwide. Its products are distributed in about 130 countries. 86% of the Pierre Fabre Group is held by the Pierre Fabre Foundation, a government-recognized public-interest foundation, while a smaller share is owned by its employees via an employee stock ownership plan.

In 2019, Ecocert Environment assessed the Group’s corporate social and environmental responsibility approach in accordance with the ISO 26000 sustainable development standard and awarded it the “Excellence” level.

Pierre Fabre is recognized as one of the "World's Best Employers 2021" by Forbes. Our group is ranked in the Top 3 in the cosmetics industry and in the Top 10 in the pharmaceutical industry worldwide.

Here are some products provided by Pierre Fabre USA : EAU THERMALE Avène,Glytone, Klorane, Rene Furterer, Hemangiol

Votre mission

We are seeking a Senior Digital Media Manager to help grow our amazing portfolio of dermo-cosmetics brands: Eau Thermale Avène, Rene Furterer, Glytone, and Klorane. This role will have a significant impact on the Pierre Fabre US business helping to expand consumer engagement efforts in the US via the new Consumer Engagement & Activation unit, comprising Digital, Data and Media. This person, reporting to the Head of Consumer Engagement & Activation.

This position will oversee the development of the digital media strategy to deliver the business objectives. The role includes managing partnerships with our media and digital activation agencies, to get the absolute best out of them. Additionally, the Digital Media Director will be the main liaison with our digital media platforms (Google, Amazon, Meta, TikTok, etc.) to drive our digital strategy and maximize our digital performance. This role includes staying abreast of new dynamics and trends in the digital media and digital marketing space. It involves analyzing media performance data to maximize our digital media spend to get the highest ROI possible, and to identify insights that we leverage. The position will own digital media and digital marketing performance analytics, ROI/ROAS, and other KPIs of digital marketing and media.

This role is ideal for someone who is experienced with digital media, strategic, analytical, creative and in love with the hands-on craft of digital media.

Essential Functions:

Helping develop Digital Media strategies (media planning) informed by data and insights, including media objectives, activation and performance measures to achieve and advance each brand’s growth objectives in alignment with the brand teams.
Managing the strategy, tactics, and budgets (day-to-day and long-range) of our digital media agencies: serve as main agency partner.
Defining the media plan and guidelines through executional excellence on assets, and data-driven dissemination strategies aligned with brand equity, platform relevancy and consumer targeting with focus on optimizing content and channel marketing investments.
Optimizing media spend by developing faster and lower cost options for acquiring, engaging, and retaining consumers.
Managing media and digital marketing analytics across all media and marketing tactics, to identify insights that will optimize the marketing mix and improve executional performance (improving ROI and ROAS).
Establishing benchmarks and KPIs for digital marketing measurement, overseeing performance tracking, mine insights and providing recommendations for marketing improvement.
Leveraging various web analytics tools to track traffic and user behavior.
Staying up to date on the latest trends and best practices in Media overall, Digital Media and Digital Marketing, and recommend new strategies and tactics to drive business growth.
Collaborating with cross-functional teams, including Data, Digital Marketing, Brand Marketing, HCP Marketing, Sales, eComm, and more to identify.
Create best-in-class partner relationships with brands, professional marketing activation, finance and IT.

Competencies:

Understanding of the US Media landscape online and offline, but especially the Digital and Social landscape.
Experience in digital marketing and digital media (Google AdWords, sponsored ads, banner ads, email marketing, social media marketing, search engine optimization, pay-per-click advertising, content marketing, etc.)
Experience working in a CPG digital media or digital marketing function, with knowledge of digital marketing role and responsibilities, including knowledge of vendors and platforms.
Strong data analysis skills, data visualization to identify trends, patterns, and insights from complex data sets.
Strong business acumen and understanding of business dynamics.
Proficient in social media analytics tools, and web analytics tools; experience with manipulating data in digital media platform portals and dashboards.
Digital media planning and ideally media buying experience; knowledge of digital media techniques, tools, and technologies.
Understanding of web and digital analytics tools, such as Google Analytics, Meta Analytics, Amazon Analytics and various other digital media platforms.
Experience with A/B testing and other conversion optimization techniques.
Knowledge of Microsoft office software (Excel, PPT, word) to produce reports, analysis, and presentations.
Communication skills to convey complex data insights in a clear and concise manner to various stakeholders, such as marketing managers, sales teams, and executives
Create best-in-class partner relationships with brands, professional marketing activation, finance and IT.

Required Education and Experience:

BS degree in Marketing, Communications, Business, or related field
5-7 years of experience in Digital Media and/or Digital Marketing
Experience with digital media planning & media buying for CPG Brand
Experience with database manipulation background (Excellent MS-Excel skills), Experience working with or for Media agencies, i.e., having worked in-house or managing an agency.
Experience with SEO and SEA
Experience with Social Media platforms, performance portals and analytics (Meta, TikTok, Snap) and familiarity with marketing automation tools such as Hubspot, Marketo or Pardot.
Google Certifications (AdWords, Digital marketing, Dara Analytics, etc.)
Leadership skills
Proven teamwork and collaboration skills
Experience with C-Suite level presentations and excellent communication skills (verbal and written)
Ability to develop solutions to complex problems requiring the use of ingenuity and creativity; ability to formulate approaches and strategies which may fall outside of historical norms

Key Success Factors:

Analytical & Data Manipulation Skills
Attention to Detail
Drive/Initiative
Communication
Project Management
Team commitment
Passion for Beauty & Dermo-Cosmetics (FMCG)

Travel ~10 %

Pierre Fabre

True to My Nature

https://www.pierre-fabre.com/en-us

https://www.aveneusa.com/

https://www.glytone.com/

https://www.kloraneusa.com/

https://www.renefurtererusa.com/

Qui êtes-vous ?

Pierre Fabre is an equal employment opportunity employer and does not discriminate against any applicant because of race, creed, color, age, national origin, ancestry, religion, gender, sexual orientation, gender expression and identity, disability, genetic information, veteran status, military status, application for military service or any other class protected by state or federal law.

Nous sommes convaincus que la diversité est une source d’épanouissement, d’équilibre social et de complémentarité pour nos collaborateurs, nos offres sont donc ouvertes à toutes et tous sans restriction.

Pierre Fabre Glassdoor Company Review

3.9