Senior Events Marketing Manager, B2B

Morning Brew is a media company that covers the business news and narratives shaping our world. The companies, the people, the workplace, the economy — we nerd out on this stuff, and we’re dedicated to helping our audience navigate it all in a way that informs and entertains.

The Morning Brew team is clever, creative, and growing fast. Want in? Read on.

Overview

Morning Brew is hiring a Senior Event Marketing Manager to join the Growth team, focusing on its B2B brands. Reporting to the Director of Growth, B2B, this marketer will be responsible for driving registration and attendance to Morning Brew’s events. 

Morning Brew is based in New York City but this role is remote-friendly for all candidates.

What you’ll do:

-Build and execute multi-channel marketing strategies to drive lead generation, registration, attendee revenue and deepen customer engagement for live and virtual events

-Own growth and reporting of all event KPIs including, but not limited, to registration, attrition and revenue

-Own and execute the event marketing lifecycle and email marketing channel

-Develop and optimize copy that drives audience engagement and attendance

-Collaborate with content engagement to identify and create high-quality, SEO optimized content that represents the each brand voice and personality; strategically repurpose content for different mediums drive event engagement

-Optimize website content to ensure accuracy, search engine visibility, optimal user experience and conversion

-Participate on-site at events to drive engagement and activation

-Manage creation and production of on-site marketing materials such as signage, brochures, show guides, etc.

-Coordination with event operations team to plan logistics and onsite activations

What makes you qualified:

-You have 5-7 years of event marketing experience. Experience in media and/or subscription business is a plus

-Knowledge and experience of major paid marketing channels

-Experience leading and managing the execution of strategic multi-channel b2b event marketing initiatives

-Proven ability to build relationships and collaborate successfully with cross-functional groups 

-Strong track record in thriving in a hyper-growth environment with a roll-up-your-sleeves approach

-Lifelong Learner: You are curious and hungry to grow. You have the ability to learn new skills or technology on the fly

-Team Player: You take satisfaction in the success of something larger than yourself.

Self-Starter: You are enthusiastic about owning your own projects. You have an entrepreneurial spirit with a track record of taking initiative

-Communicator: You possess excellent written and verbal communication skills

-Planner: You are known for your organization skills and ability to balance numerous projects while meeting tight deadlines

-You are passionate about Morning Brew, get all your marketing news from Marketing Brew and you are excited to join a fast-growing company

What else are we looking for?

Character and integrity rank pretty high on the list. Our team is guided by our core values:

How We Treat Each Other:

• Respectful Candor -- We believe that engaging in timely, constructive, and open discourse is an act of respect that makes for a more transparent and productive work environment.

• Empathy -- We establish a strong partnership of trust with our co-workers and partners. We build human connections in order to understand each other.

• Inclusivity -- We strive to celebrate and welcome people of diverse backgrounds and cultures. Differing perspectives help us make better decisions and have more fulfilling experiences.

How We Treat Our Work: 

• Curiosity -- We learn every day through deliberate inquiry and exploration. We re-examine assumptions to be a better company, offer better products, and become better colleagues.

• Accountability -- We celebrate our successes and own our failures. Taking responsibility for our actions allows us to learn from our experiences.

• Bias Toward Action -- We know speed matters in business so we embrace quick and calculated risk-taking. We understand that many actions are reversible and therefore we are solutions-oriented, even when facing obstacles and challenges.

• Challenger Mentality -- We don’t allow ourselves to be comfortable with our success. We are hungry to become the best and create more value for our audience.

• Clarity of Purpose -- We understand the “why” in our work, which helps us to operate at our highest level of performance and efficiency.

Perks:

While being surrounded by a bunch of cool people who look great in crewnecks is its own reward, we have plenty more to offer.

Unlimited sick and vacation time: And by “unlimited,” we mean absolutely unlimited.

U.S Remote-work friendly: Work from home, work from the office, work from the moon — you decide.

401(k) employer match: We want to help you prepare for the future, now. 

Premium healthcare plans: Your health matters!

Family planning: Want to join #brewparents? Generous paid parental leave and fertility coverage for eligible employees.

Employee resource groups: Black Coffee, LGBTQ Brew, AAPI Brew, Cafe Con Leche, and Grounded... plus more!

Annual learning credit: Want to learn something new? We'll reimburse you.

Morning Brew is committed to building a diverse and inclusive team that’s representative of our audience.