Senior Growth Manager, Offline Marketing

About Harry's

Harry's Inc. started in 2013 with a specific goal: disrupt the shaving industry by creating an innovative, everyday product at a fair price. Since then, Harry's has expanded to Canada and Europe, developed relationships with retailers such as Target and Walmart, expanded our grooming brand into a personal care powerhouse, launched two new brands including Flamingo and Cat Person, and made our first brand acquisition with Lumē.

The key to our success? Our amazing people. From chemists, mechanical engineers, CX associates, to creative directors, sourcing managers, and logistics specialists, the Harry's team is composed of some of the most brilliant, diverse, and humble people you'll ever meet.

Our brands answer unmet consumer needs, but our company is a place of inclusion and innovation that attracts some of the brightest minds across industries, geographies, and backgrounds. Whether we have a team of 5 or 500, our core values and our startup mentality remain; we value continuous improvement and learning, teamwork and collaboration, creative problem solving, and open and direct dialogue and feedback.

Harry's is operating as a hybrid-first environment - for us, that means that we ask folks to come into our beautiful, 88,000 square foot SoHo office a minimum of 2 days per week, with flexibility to choose exactly which days work best for you. What will you get out of that? Bagels on Wednesdays and lunch on Thursdays, and fully stocked kitchens with snacks, coffee, and drinks everyday. Can't forget the free products and the opportunity to have some meetings without Zoom (remember what 2019 was like?)

About the Role

We're looking for an Sr Offline Performance Manager to join our team and manage key channels in our acquisition mix, including TV (linear and streaming), Podcasts, and Radio, focused on our portfolio of Personal Care brands. You will own the strategy, creative development, execution, and optimization of marketing channels goaled on driving profitable new customer acquisition. This role spans across Harry's and Flamingo, and will lead offline marketing for both brands. In this role, you will report to the Head of Growth and work alongside a highly-motivated, collaborative growth team, including performance marketing and creative development.

Responsibilities:

• Own all aspects of new customer acquisition driven through Podcast, Radio, and TV
• Design and execute tests to prove out and scale new sources of customer acquisition beyond our current channel mix
• Consistently hit new customer growth, CPA, ROAS, and LTV targets.
• Collaborate with the creative team, web team, and external partners to develop effective ads, landing pages, and site experiences.
• Drive continuous improvement by turning insights into testable hypotheses, running experiments, mining data for optimization opportunities, and negotiating for attractive media rates and deals.
• Manage and get maximum leverage out of relationships with external partners, ensuring media buys are hitting KPIs
• Compile industry research, competitive intel, information about new tools and opportunities, and produce recommendations for how to take advantage of these things.

This might describe you:

• 5+ years of performance marketing experience, preferably at a high-growth DTC brand.
• Experience owning all aspects of at least 1 of the following channels: Podcast, Radio, Direct Mail, Package Inserts, Influencers, Streaming Audio, TV; multiple and/or digital is a plus.
• Experience delivering against strict CPA, ROAS, LTV, and ROI targets.
• Familiarity with marketing efficiency metrics and measurement methodologies (i.e., last-click, pixel/tag-based, modeled, post-checkout survey results).
• A performance marketer at heart; hungry to drive results with a rigorous test-and-learn mindset.
• Enterprising "doer," with an ownership mentality and a bias towards action, constantly hustling and taking initiative to drive improvements yourself.
• Top-notch analytical skills with a proven ability to mine data for opportunities and actionable insights that are not readily apparent.
• Structured thinker and communicator; ability to synthesize complex ideas into actionable recommendations with supporting rationale.
• Humble and zero ego team player.
• Sense of humor - we take our work seriously and ourselves un-seriously.

Benefits and perks

• Medical, dental, and vision coverage
• 401k match
• Equity in Harry's
• Unlimited PTO and flexible working hours
• Wellness and L&D stipends
• One month sabbatical after 5 years
• 16 weeks parental leave
• Fun IRL and virtual events including happy hours, team building events, and parties on our rooftop
• Free products from all of our brands

Harry's is committed to bringing together individuals from different backgrounds and perspectives. We strive to create an inclusive environment where everyone can thrive, feel a sense of belonging, and do great work together.

Harry's is an Equal Opportunity Employer, providing equal employment and advancement opportunities to all individuals. We recruit, hire and promote into all job levels the most qualified applicants without regard to race, color, creed, national origin, religion, sex (including pregnancy, childbirth and related medical conditions), parental status, age, disability, genetic information, citizenship status, veteran status, gender identity or expression, transgender status, sexual orientation, marital, family or partnership status, political affiliation or activities, military service, domestic violence victim status, arrest/conviction record, sexual or reproductive health decisions, caregiver status, credit history immigration status, unemployment status, traits historically associated with race, including but not limited to hair texture and protective hairstyles or any other status protected under applicable federal, state and local laws. Harry's commitment to providing equal employment opportunities extends to all aspects of employment, including job assignment, compensation, discipline and access to benefits and training.

We respect the laws enforced by the EEOC and are dedicated to going above and beyond in fostering diversity across our company.

We can't quantify all of the intangible things we think you'll love about working at Harry's, like the exciting challenges we tackle, the smart and humble team you'll get to work with, and our supportive and inclusive culture. That said, our salary ranges are based on paying competitively for our size and industry, and are one part of our total rewards package, which also includes a comprehensive set of benefits and our equity program. The base salary hiring range for this position is $142,400-$195,800, but the final compensation offer will ultimately be based on the candidate's location, skill level and experience.

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