Senior Growth Marketing Manager

About the company:

Founded by ex-Apple Product and Engineering leaders, Level is redefining the smart home with technology that is simple, intuitive, useful, and invisible. We recently raised $100M in funding and we're looking to grow our Engineering and Operations teams.

At Level, we take a unique approach to designing products - one that shifts focus from what we make to how we make it and who we make it for. It's an approach that results in elegant and unique solutions, raising the bar for the entire smart home ecosystem.

It's also an approach that has led to our partnerships with Apple, Amazon (including Ring integration), Walmart, and other industry leaders – assuring that our products provide solutions that align with the technology choices and preferences of our customers.

The Role

We're looking for an experienced and hungry marketer to develop and implement lead-generation strategies and tactics that can produce pipeline and revenue growth. This role will support Dwelo's multifamily side of the business. Dwelo is the Smart Apartment Platform of Level Home. Dwelo's software, hardware, and service platform enable owners and managers of multifamily properties to offer smart homes as an amenity while improving property efficiency.
This role will report to the Multifamily Director of Marketing and collaborate closely with marketing, sales, and account management teams.

Responsibilities

• Execute lead-generation initiatives by implementing strategic segmentation, targeted messaging, and marketing automation methods
• Plan and execute outreach and awareness campaigns as part of Go-To-Market efforts (product releases)
• Implement nurturing programs for prospects that are not yet ready to buy (various stages of the funnel)
• Produce concise and persuasive messaging to power strategic marketing campaigns
• Partner with sales to implement and scale an account-based marketing strategy
• Support our event marketing manager in conference and field event outreach efforts
• Manage and optimize paid advertising programs (industry publications and digital ads)
• Develop and implement conversion rate optimization efforts for our website and landing pages
• Consistently and systematically measure and report on key performance indicators and return on marketing investment

Requirements

• 4-5 years of experience in a growth marketing, demand generation, or strategic marketing role
• BA/BS in marketing, communications, business, or equivalent experience
• Strategic and tactical experience marketing technology products and services in a B2B environment
• Proficiency in executing and managing digital marketing channels including:
• Social Media - Linkedin, Twitter, Facebook, Instagram, YouTube
• Email Marketing - HubSpot sequences and workflows
• CRM - Salesforce and HubSpot
• Google Adwords and Analytics
• Superb data analysis and reporting capabilities
• Proven ability to own campaigns from development to execution
• Excellent project management and cross-functional communication skills
• Experience in the smart home tech and/or multifamily housing industry is a plus
• Familiarity with the Agile-Scrum framework for project management is a plus