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Senior Manager, Field and Partner Marketing

Take a step forward and let Edenred surprise you.

Every day, we deliver innovative solutions to improve the life of millions of people, connecting employees, companies, and merchants all around the world.

We know there are hundred ways for you to grow. With us, you will expand your skills in a multicultural, challenging, and dynamic environment.

Dare to join Edenred and get ready to thrive in a global company that will offer you endless opportunities.

Position Overview:

As the Senior Manager of Field and Partner Marketing, you will be a key strategic leader responsible for driving the success of Edenred Pay’s marketing efforts in the field and through partner channels. Your primary focus will be on designing, executing, and managing marketing programs and initiatives aimed at generating leads, supporting sales efforts in specific vertical markets and through partner relationships. You will collaborate closely with cross-functional teams, including sales, business line managers, product, and channel partnership teams to ensure alignment and maximize lead flow, pipeline development and market share.

Responsibilities:

Field Marketing:

Oversees company events and sponsorships strategy including conferences/tradeshows, corporate sponsorships, partner events, and Edenred Pay hosted networking events
Manages conception, development, and implementation of field marketing plans and strategy and promotional programs to drive awareness and generate leads
Spearheads the execution of field marketing campaigns, including segmentation, tracking performance against KPIs, and recommendations
Work closely with the sales team to identify target accounts within key vertical markets and create account marketing plans to support sales pipeline acceleration.

Partner Marketing:

Collaborate with channel and referral partners to develop joint marketing programs and initiatives that drive lead generation and increase sales through partner channels.
Provide marketing support, assets, and resources to enable partners to effectively promote and sell the company's products or services.

Metrics and Reporting:

Define KPIs for field and partner marketing initiatives and regularly track and analyze results.
Provide detailed reports and insights to the executive team, showcasing the impact of marketing efforts on business outcomes.

Budget Management:

Develop and manage the field and partner marketing budget, allocating resources effectively to achieve maximum ROI.
Ensure that marketing activities are within budget and in alignment with the company's financial goals.

Team Leadership and Development:

This person will Manage a small team of internal and external teams.
Build and lead a high-performing field and partner marketing team, fostering a collaborative and growth-oriented culture.

Requirements:

Bachelor's degree in Marketing, Business Administration, or a related field.
Proven experience (5-7 years) in B2B field and partner marketing, with a track record of driving successful marketing initiatives and delivering results.
Experience building and maintaining process and documentation needed to build and scale marketing efforts across a lean team
Demonstrated experience in collaborating with cross-functional teams and managing partner relationships.
Excellent leadership and team management skills, with the ability to motivate and guide a diverse marketing team.
Exceptional communication, presentation, and interpersonal skills.

Affirmative Action/EEO Statement:

Edenred is an equal opportunity organization. We recruit, employ, train, compensate, and promote without regard to race, religion, color, national origin, age, gender, sexual orientation, gender identity, marital status, disability, protected veteran status, or any other basis protected by applicable federal, state or local law. Edenred is committed to providing access, equal opportunity and reasonable accommodation for individuals with disabilities in employment, its services, programs, and activities. To request reasonable accommodation, contact

humanresources@edenredusa.com

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