Senior Manager, Marketing Operations

The role:

The Sr. Manager, Marketing Operations will play an integral part in scaling our Marketing organization through the management of the digital demand generation channels, oversight of Marketing website, and optimization of website data integrations. Reporting to the Director of Marketing and Demand Management, you will work cross-functionally to increase the efficacy of the Marketing technology stack for increased Marketing program efficacy, Marketing program personalization, and data cleanliness and accurate business reporting. You'll also be integral in analyzing funnel performance, optimizing the performance of digital demand channels, and consulting with stakeholders to leverage campaign insights to improve future campaign performance.

Why you'll love this role:

• Joining our growing Marketing team, you'll have the opportunity to build upon the existing Marketing Operations infrastructure to continue to scale Newsela's marketing efforts in a high-growth environment
• You'll be a primary contributor to the efficacy of digital marketing channels and drive the digital testing and personalization strategy
• You'll also get the opportunity to work with all aspects of the marketing team and collaborate in a variety of strategic efforts
• You'll own and manage Newsela's marketing tech stack
• Your work will directly contribute to growing Newsela's impact on the K-12 market, and helping make learning more accessible and engaging for all students.

Why you're a great fit:.

• You have experience working in digital marketing and managing a marketing operations team
• You have experience with Salesforce and Marketo
• You have demonstrated a deep technical knowledge of website management, SEO, and digital advertising
• You can translate digital performance into actionable insights
• You can skillfully identify and manage areas of operational improvement based on the needs and strategies of multiple teams
• You're able to balance the priorities of 20+ Marketers and prioritize projects for maximum impact and support for the team
• While not required, experience with 6Sense, Contentful, Optimizely, Workato, Snowflake, and/or GitHub is a plus
• You're a Marketing Operations professional with a high degree of technical acumen, data focus, love for the details, and a passion for helping get things done as a team
• You love puzzles and problem solving and are driven to find solutions, being creative where necessary to help the entire team make the largest impact on both the business and the lives of Newsela's customers

Base compensation range: $120,000 - $135,000. Total compensation for this role also includes incentive stock options and benefits. This compensation range may be adjusted based on actual experience.