Senior Manager, Social Media

The salary range for this role takes into account the wide range of factors that are considered in making compensation decisions including but not limited to skill sets; experience and training; licensure and certifications; and other business and organizational needs.

At WGU, it is not typical for an individual to be hired at or near the top of the range for their role, and compensation decisions are dependent on the facts and circumstances of each case. A reasonable estimate of the current range is:

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Job Profile Summary:

The Senior Manager, Social Media is responsible for driving the strategy and execution of the university’s owned social media efforts, including developing and implementing plans and strategies and integrating the social media initiatives of all WGU departments to generate awareness, website visits, and prospective students for university growth. Includes managing the production calendar and schedule for testimonials, articles, white papers, and ebooks to support college initiatives and will require close collaboration with the college marketing directors and communication leads to align content needs to MarCom initiatives. Social media work will also include promotion of content through native placements that align to university objectives and KPIs.

This role will also own the strategy and execution of earned social media for the university, directly managing a team who is responsible for increasing awareness and interest of a prospective student audience as well as connecting with higher education, policy, and media influencers, among others. The incumbent will work closely with other social media stakeholders across the university to ensure all social media audiences, channels, and posts align to WGU brand standards, attributes, and voice, and manage the university social media calendar, meeting with audience owners and stakeholders regularly to review posting schedules and university alignment.

Essential Functions and Responsibilities:

Knowledge, Skill and Abilities:

Minimum Qualifications:

Preferred Qualifications:

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Disclaimer: This Job Description has been designed to indicate the general nature, essential duties, and responsibilities of work performed by employees within this classification. It does not contain a comprehensive inventory of all duties, responsibilities, and qualifications that are required of the employee to do this job. Duties, responsibilities and activities may change at any time with or without notice. This Job Description does not constitute a contract of employment and the University may exercise its employment-at-will rights at any time.

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