Senior Market Researcher

Realtor.com is looking for a talented, passionate, self-motivated researcher with a strong mixed method research background to complement the existing Research and Insights team. In this position, you will connect Realtor.com with consumers (renters, buyers, sellers, and homeowners) so we can better understand their needs and wants. The ideal candidate must possess a solid understanding of brand, marketing and advertising research, solid data analysis & visualization skills, with excellent storytelling, communication and presentation skills.

What you'll do:

• End to end management of quantitative and qualitative research studies (from scoping and objective setting to final deck writing and presentation) that brings the Voice of the Consumer to Realtor.com
• Be a survey expert for the Marketing team - create and analyze surveys using tools like Checkmarket (Medallia) to program, run and analyze data using crosstabs.
• Create Consumer Journey Maps, in conjunction with Experience Research to articulate where, when and how Consumers interact with real estate transaction tools.
• Oversee and run ad testing research (and tracking) and concept testing in addition to other quantitative methodologies, as needed.
• Act as backup for Brand Health tracking and CSAT studies, able to manage these independently to ensure there is no interruption in delivery of these reports, if needed.
• Synthesize research information and insights across studies to understand the underlying story told by the data and develop recommendations for the organization.
• Be a masterful storyteller - create clear, compelling presentations that illustrate and communicate research findings, insights, and recommendations for the organization.

What you'll bring:

• 5+ years of experience conducting brand, marketing or advertising research such as brand equity tracking, ad effectiveness tracking, concept testing, journey mapping, etc., either on the client side or at a market research vendor
• Experience as the lead on both qualitative and quantitative studies
• Experience as a focus group/IDI moderator.
• An innate curiosity to dig beneath the data to connect the dots using both quantitative and qualitative findings is a must have.
• Ability to design and program questionnaires using tools like Checkmarket or other survey tool package
• Experience using Advanced Excel and other quantitative analysis tools
• Ability to present quantitative findings to a non-quantitative audience.
• Experience using data visualization tools such as Tableau
• Bachelor's degree in mathematics, marketing, statistics, psychology, sociology, or research with strong coursework related to quantitative analysis.

Additional locations for this role are Santa Clara, CA, Chicago, IL, Austin, TX, Vancouver, BC, and Scottsdale, AZ

We balance accelerated creativity and innovation on a foundation of in-person collaboration and flexibility, from inside and outside of our office walls. For most roles, our employees work three days of their choice in our offices and the remaining two days from home.

At Realtor, we recognize that attracting the best talent is key to our strategy and success as a company. As a result, we aim for flexibility in structuring competitive compensation offers to ensure we are able to attract the best candidates.

The quoted salary range represents our good faith estimate as to what our ideal candidates are likely to expect in the listed locations. We tailor our offers based on the selected candidate's experience, industry knowledge, technical and communication skills, location and other factors that may prove relevant during the interview process. All ranges are location based, ranges for positions in other locations may vary based on the local market.

Salary Range for select office locations

Santa Clara $124,050 to $176,750

Pay-for-performance is a key element in our strategy to attract, engage, and motivate talented people to do their best work. Accordingly, offers extended for this role will include an annual bonus target typically expressed as percentage of salary. Similarly to salary, annual incentive bonus targets are set based on a variety of factors including job level, competitive market practice, experience, tenure, and essential skills.

In addition to cash compensation, the company provides a comprehensive and highly competitive benefits package, with a variety of physical health, retirement and savings, caregiving, emotional wellbeing, and other benefits, including "elective" benefits employees may select to best fit the needs and personal situations of our diverse workforce.