Senior Marketing Manager (Marketing Communication)

Introduction

Yamaha employees are committed to helping everyone progress, express and connect through music and sound. We offer innovative, finely crafted and award-winning products for the entire journey. As the world’s largest musical instrument manufacturer, we are known for our quality, customer service and innovation.

Purpose of Role

This strategic Senior Marketing Manager in the Pro-Audio Department will lead the function and be accountable for the communication of a product’s customer value proposition to the market by effectively executing the defined go-to-market strategy. The Marcom function is at the center of the hub-and-spoke model and is responsible for gaining the input and expertise out of the other parts of the Integrated Marketing Group (IMG) and the broader organization to deliver the intended awareness, consideration, trial, and repeat goals of a particular product or campaign. This role is also tasked with elevating the Yamaha brand equity with customers by delivering effective and compelling messaging to market. The Senior Marketing Manager is a people leader therefore will have direct reports.

Key Accountabilities Will Include

• Ensure effective coordination of Marcom strategies across multiple product segments within a Category and align all to the overall Category and Integrated Marketing strategic objectives.
• Drive growth across key brand dimensions including sales, market share, profitability, customer acquisition, and brand equity through effective campaigns
• Ensure that Yamaha maintains a consistent brand image and product positioning in campaigns and communications
• Ensure that the category Marcom budget aligns with Yamaha priorities and highest impact activities and stays within guidelines
• Drive the Yamaha Go-To-Market strategies for assigned product categories to create demand and preference for Yamaha products
• Attract, engage, and develop team members within the department

Core Functional Competencies

• Analytics - Use data to inform marketing strategy and activities
• Brand Ambassador - Serve as a representative for the Yamaha brand and its partner brands to customers in direct person-to-person(s) experiences
• Competitive Intelligence - Ethically gather and analyze data about competitor organizations, customers, and the market for the purpose of business advantage
• Customer Insights - Ability to understand and interpret customer data, behaviors, and feedback into conclusions that can be used to make marketing decisions
• Marketing Communication Integration - Integrate marketing communication campaigns across modes and channels
• Marketing Plan Development - Define, organize, and manage marketing activities and resources to bring about successful execution of marketing campaigns
• Marketing Strategy Development - Select a course of action to achieve marketing goal
• Project Management - Plan, organize, and manage tasks and resources to bring about successful completion of a specific project
• Sales Alignment and Support - Align marketing work with, and support, sales efforts

Core Behavioral Competencies

• Customer Focus
• Decision Quality
• Instills Trust
• Strategic Mindset
• Cultivates Innovation
• Yamaha Way (integrity, will, challenge, initiative, commitment)

Ideal Qualifications

• Demonstrated success identifying customer insights and needs for effective marketing communications
• Able to build cross-platform traditional, digital, and social marketing programs
• Proficient in Microsoft Office with advanced PowerPoint and Excel skills
• People and budget management

Preferred Qualifications

• Demonstrated success writing compelling creative briefs and leading a team of creative / media agency partners
• Experience developing marketing strategies and communications with top consumer brands
• Experience leveraging target market segmentation to identify high-potential customer segments and well-articulated customer personas
• Experience leading traditional and digital channel strategies, and production processes, including print/digital advertising, digital/social/content marketing, trade shows, PR, and sales support tools
• Experience collaborating across multiple geographies and cultures
• Experience with creative development tools / software (Workfront, Wrike, Teamwork, Asana, etc.)
• Demonstrated success in a high-volume, matrixed organization

Here's What We’ll Bring

• Comprehensive benefits package including Medical, Vision, Dental, LTD, Life-Insurance and 401k with match AND automatic contributions
• Performance based bonus program
• Robust employee wellness programs including free music lessons
• Gym and wellness reimbursement program
• Tobacco cessation reward program
• Free concerts from award winning artists
• Discounted hotel, travel, entertainment, and other attractions
• Employee product purchase program
• Flexible work options (including hybrid schedule)
• Casual dress
• Vacation, sick-time and personal floating holidays
• Inclusive and passionate culture

Compensation

• Up to $140,000 per year
• The posted compensation is the base pay. This is the hiring range and does not include bonus potential or the value of benefits. The hiring range does not reflect total earning potential over time