Senior Marketing Specialist, ABM Campaigns

Job Description

• 
  Spearhead ABM campaigns and integrated multichannel campaigns
• Work with key stakeholders to align on campaign objectives and an integrated campaigns strategy that supports those objectives
• Outline internal playbooks for campaign planning, execution, sales development follow ups, and performance / pipeline reporting
• Work with key stakeholders across marketing to identify effective messaging, targeting, channels and media selection, and creative design across ad collaterals
• Collaborate cross-functionally with Sales Development, Sales, Product Marketing, Marketing Operations and other marketing functions to plan, execute and launch campaigns
• Analyze, track, and report on campaigns ROI and outcomes
• Leverage paid ads, search engine marketing, Display, remarketing, programmatic, paid social media
• Create effective ad copy for campaigns
• Effectively use ABM tools and platform (6sense, or similar)
• Create performance metrics and dashboards, and measure and optimize campaigns performance and improve ROI
• Hands on experience with ABM best practices, tools, and tactics
• B2B SaaS experience and candidate who has handled global ABM campaigns preferred

Requirements:

• Bachelor's degree
• 5+ Years of experience in developing and managing ABM campaigns
• Strong communication and organizational skills
• Strong team collaboration skills: able to work cross-functionally and globally
• Attention to detail
• Knowledge of or experience in B2B Saas, fintech or payments a plus