Senior Product Marketing Leader

Who We Are

The name ThousandEyes was born from two big ideas: the power to see what's not ordinarily possible, and the ability to collect intelligence from vantage points as diverse and global as the Internet. As organizations depend on cloud services, the Internet has become their defacto network connecting cloud applications to users. Our Internet and cloud intelligence platform is like a 'Google maps of the Internet', providing the only collectively powered view of digital experiences end-to-end. We enable our customers made up of the world's largest and fastest-growing brands, to identify problems before they impact revenue, brand reputation, or employee productivity.

In August 2020, Cisco Systems completed the acquisition of ThousandEyes, which now forms the ThousandEyes Business Unit within Cisco's Network Services Business Group, and is a foundational component of Cisco's growing Observability business.

ThousandEyes is looking for an experienced Senior Product Marketing Leader to lead a team of product marketers. This role requires a balanced blend of product marketing, team development, and creative storytelling. You will possess relevant experience in IT, networking, enterprise software, and portfolio positioning to support a rapidly growing ThousandEyes business! This role will drive consistency in product marketing processes and deliverables for product launches and general releases. As part of the ThousandEyes global marketing team, this leader will collaborate with Demand Generation, Marketing Communications, and Product leaders to develop go-to-market strategies. This experienced leader must be able to use empirical data, customer stories, and market evidence to articulate a differentiated platform position that addresses business, technical, and operational pain points.

As the Senior Product Marketing Leader, you will be responsible for driving a comprehensive positioning strategy that includes a thorough understanding of the competitive landscape across ThousandEyes' digital experience use cases. Just as importantly, you and your team will lead the development of customer-facing, sales, and channel partner content and collateral in support of the breadth of ThousandEyes use cases and as part of the broader Cisco portfolio offers.

You will report to the ThousandEyes Global Head of Product Marketing and Internet Intelligence and will have an active role in all facets of product positioning, ensuring our value and differentiation lands in all relevant marketing activities. As part of the ThousandEyes Marketing leadership team, you will also interact with product management leaders and manage, mentor, and lead a team of product marketing managers.

This role is based in the Mission Bay, San Francisco office and will support global teams. Up to 25% travel is envisioned, although, at least initially, must be able to remote work with teams in the US, UK, and Australia.

What You'll Do

• Become a specialist in all things related to the ThousandEyes platform and associated digital experience use cases and how these thread through the entire marketing process

• Develop thorough, product-level expertise of ThousandEyes core use cases, being able to articulate how it can be positioned to global audiences and a variety of BDM / TDM personas

• Distill and communicate complex information for Sales, Marketing, Partners, and customers

• Work with Product and Marketing leaders to craft messaging for ThousandEyes

• Deliver business, technical and operational feedback to stakeholders

• Be a trusted product positioning advisor to the wider marketing team to conceptualize and collaborate on marketing campaigns

• Develop thoughtful, customer/market oriented content for campaigns

• Evangelize ThousandEyes (the why and the what) at industry events

• Drive and build in-depth product collateral and tools for some of the largest enterprise customer organizations in the world

• Develop content targeting Business Decision Makers, IT Ops, and industry organizations using a variety of marketing tactics (e.g., webinars, blog posts, articles, etc.)

• Build, develop and mentor a high-performing product marketing team, ensuring a continuous evolution of skills, professional growth and expanded responsibilities

Who You Are

• 10+ years of proven experience in enterprise software gained through Product Marketing or Solution Marketing

• Confirmed leader with a track record for team development

• Metrics-oriented approach to continuous improvement of product messaging and marketing tactics

• Understand the in-depth business, technical and operational practices of global IT, and global Enterprise businesses

• Strong ability to translate technical features into differentiated value and business benefits to all types of audiences

• Excellent communicator, creative problem solver, risk-taker, innovative thinker, consensus builder, motivator, assertive leader

• Comfortable leading and collaborating in an Agile Marketing environment

• Bachelor's Degree required, MBA or Master's Degree a plus!

• Experience working in the IT or networking industry

• Up to 25% travel required

Cisco values the perspectives and skills that emerge from employees with diverse backgrounds. That's why Cisco is expanding the boundaries of discovering top talent by not only focusing on candidates with educational degrees and experience but also placing more emphasis on unlocking potential. We believe that everyone has something to offer and that diverse teams are better equipped to solve problems, innovate, and create a positive impact.

We encourage you to apply even if you do not believe you meet every single qualification. Not all strong candidates will meet every single qualification. Research shows that people from underrepresented groups are more prone to experiencing imposter syndrome and doubting the strength of their candidacy. We urge you not to prematurely exclude yourself and to apply if you're interested in this work.

COMPENSATION RANGE

185,000 USD - 250,000 USD

Message to applicants applying to work in the U.S.:

When available, the salary range posted for this position reflects the projected hiring range for new hire, full-time salaries in U.S. locations, not including equity or benefits. For non-sales roles the hiring ranges reflect base salary only; employees are also eligible to receive annual bonuses. Hiring ranges for sales positions include base and incentive compensation target. Individual pay is determined by the candidate's hiring location and additional factors, including but not limited to skillset, experience, and relevant education, certifications, or training. Applicants may not be eligible for the full salary range based on their U.S. hiring location. The recruiter can share more details about compensation for the role in your location during the hiring process.

U.S. employees have access to quality medical, dental and vision insurance, a 401(k) plan with a Cisco matching contribution, short and long-term disability coverage, basic life insurance and numerous wellbeing offerings. Employees receive up to twelve paid holidays per calendar year, which includes one floating holiday, plus a day off for their birthday. Employees accrue up to 20 days of Paid Time Off (PTO) each year and have access to paid time away to deal with critical or emergency issues without tapping into their PTO. We offer additional paid time to volunteer and give back to the community. Employees are also able to purchase company stock through our Employee Stock Purchase Program.

Employees on sales plans earn performance-based incentive pay on top of their base salary, which is split between quota and non-quota components. For quota-based incentive pay, Cisco pays at the standard rate of 1% of incentive target for each 1% revenue attainment against the quota up to 100%. Once performance exceeds 100% quota attainment, incentive rates may increase up to five times the standard rate with no cap on incentive compensation. For non-quota-based sales performance elements such as strategic sales objectives, Cisco may pay up to 125% of target. Cisco sales plans do not have a minimum threshold of performance for sales incentive compensation to be paid.

Why Cisco

#WeAreCisco, where each person is unique, but we bring our talents to work as a team and make a difference powering an inclusive future for all.
We embrace digital, and help our customers implement change in their digital businesses. Some may think we're "old" (36 years strong) and only about hardware, but we're also a software company. And a security company. We even invented an intuitive network that adapts, predicts, learns and protects. No other company can do what we do –you can't put us in a box! But "Digital Transformation" is an empty buzz phrase without a culture that allows for innovation, creativity, and yes, even failure (if you learn from it.)
Day to day, we focus on the give and take. We give our best, give our egos a break, and give of ourselves (because giving back is built into our DNA.) We take accountability, bold steps, and take difference to heart. Because without diversity of thought and a dedication to equality for all, there is no moving forward.

So, you have colourful hair? Don't care. Tattoos? Show off your ink. Like polka dots? That's cool. Pop culture geek? Many of us are. Passion for technology and world changing? Be you, with us.

We recognize that diverse teams make the strongest teams, and we encourage people from all backgrounds to apply.