Senior Product Marketing Manager
Hi, we're Lively. Are you?
We're revolutionizing hearing care. We're on a mission to empower tens of millions of people to hear better through convenient, personalized hearing care — at a fraction of the cost thanks to telemedicine. We're led by a crew of enormously talented thinkers, creators, and doers who are as collaborative as they are compassionate (and passionate). It's an exciting time to be here.
So, why Lively?
In three years, we went from a scrappy startup to a leader in the direct-to-consumer hearing care space with the backing of our parent company GN, a global pioneer in intelligent audio solutions, to prove it. We're a data-thirsty, outcomes-driven group that cares as deeply about our employees as we do our customers. If you're looking for a place that will challenge you intellectually and creatively, a place that will cultivate your career and support your growth, come join our growing team.
About the role.
Product Marketing at Lively serves as the voice of our product to the customer, linking product features and benefits to their needs. Product Marketing is responsible for driving Go-To-Market – the strategies and tactics to win over a specific market (buyer), and get them to buy our products.
As the Senior Product Marketing Manager, you will act as a cross-functional member of Lively's agile Growth Product Team and report to the Director of Product Marketing. Working in partnership with members of Product, Marketing, Design and customer-facing teams (Sales, Customer Service, Audiology) on all Growth goals, you will lead the development and execution of all product marketing and copywriting efforts for our customer acquisition and revenue-generating initiatives.
Key goals for this role include: identifying opportunities to enhance our offering; building an efficient, agile product launch process; driving higher product and feature adoption rates; and creating copy that drives increased conversion rates on key product website pages. This is a fantastic opportunity for a strategic, collaborative product marketer to make a meaningful difference in people's lives!
What you'll do.
Customer & Market Research & Product Positioning:
- Help inform and prioritize the growth product roadmap with research insights, bringing ideas for new product/service offerings, ideal product assortment, pricing models, and product messaging
- Conduct customer research and interviews, and collaborate with Sales, Audiology & Customer Experience to understand customer needs and their decision-making processes, and develop optimal positioning and messaging of our hearing aids and care services
- Collect competitive intelligence to understand the features, price, positioning of our hearing aid models against our competitors, and inform product strategy and value propositions
New Product/Feature Launches:
- Serve as GTM lead and develop go-to-market plans including positioning & messaging briefs and marketing strategies
- Develop product-specific buyer personas and journey maps
- Conduct messaging testing to ensure messaging resonates with target audience
- Collaborate with Marketing on the channel and campaign plan and strategy
- Collaborate with Sales, Customer Service, and Audiology Managers to create and deliver messaging trainings and collateral including scripting, objection handlers, battlecards, etc.
- Post-launch, work with Product & Marketing to understand if messaging is converting, and if not, update and optimize positioning and messaging and marketing strategy
Copywriting:
- Write product copy on key web pages (e.g. taglines, descriptions, features, benefits, FAQs)
- Write UX copy across our website (e.g. CTA buttons, tooltips, navigational elements, interface language, accessibility content)
- Develop new methods for storytelling and product functionalities
- Develop crisp communications and experiences that are simple, persuasive, and on-brand
- Lean into your content strategy skills to guide when and how information is conveyed
What you'll bring.
- 3-5 years of product marketing or similar experience, including B2C / DTC experience
- 2+ years of experience in copywriting for both web and mobile (product writing, content design, content strategy, UX writing) – a creative and unique voice!
- Robust GTM experience launching multiple products, including launching new pricing models
- Empathy for users and strong research skills
- Agile experience: participated in opportunity sizing, requirements gathering, execution and delivery
- Excellent collaboration skills: a team player with strong relationship building skills and the ability to gain buy-in and support from cross-functional partners
- Flexible and driven: a skilled multitasker who can prioritize and pivot on-the-fly, with a desire to move quickly from information gathering to launching a finished product
- A systems-thinker who loves to build simple and elegant experiences for complex problems
- A data-driven, analytical approach to measuring results; familiarity with conversion rate optimization, A/B testing and relevant software platforms
- Bachelor's degree in Marketing or related field is preferred
Why we love it here.
Changing lives and revolutionizing hearing care sounds like serious business. And it is. But we know how to have fun along the way. Case in point: our energizing weekly all-hands meetings where you'll smile so much your smile muscles might get sore.
It helps that we have such a diverse crew — so you'll fit right in. The Lively family includes actors, sommeliers, top-chefs, a former professional rollerblader (yep, that's a thing), dancers, black belts, filmmakers and countless four-legged furry sidekicks.
Even our benefits are Lively.
- You're worth it. Our compensation is competitive, and our 401k plan includes a 4% match.
- Take care of yourself and your loved ones. We offer excellent medical, vision, and dental insurance and contribute generously to it. Adding a new member to your family? We also provide 12-weeks paid parental leave.
- Fill that well! Whether you check out America's natural treasures or just veg out on your couch, enjoy your paid time off. We encourage time off.
- Nomnom on us. Lively offers a weekly lunch stipend. (Pro tip: Groceries count.)
Lively Hearing Corporation is an equal opportunity employer and participates in E-Verify. If you receive an offer of employment from Lively, you will need to go through the E-Verify process of digital verification of your employment authorization documents as provided on the Form I-9. Participation in E-Verify does not limit your right to work and verification will only be completed after you become an employee with Lively.
By
Lively (NY)
To democratize, simplify and de-stigmatize the adoption and use of technically advanced hearing aids, empowering more people with hearing loss to hear better.
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