Senior Web Content Manager

Job Title

Job Description

Senior Web Content Manager

As our Senior Web Content Manager for North America you will be responsible for managing the online web experience across our health systems businesses.

Your role:

• Will be to work with our health system businesses to understand audience engagement needs on the web and to recommend and execute web updates to meet those needs as well as to provide input to our business digital team and marcom on content strategy that aligns with the company's goals and target audience, from a web optimization perspective.
• Is to adapt, edit and publish engaging, high-quality and relevant content for the website, such as blog posts, articles, images, videos among other items and ensure the content is optimized for search engines (SEO) and easy to find by Business audiences.
• Is also to monitor and analyze website traffic, user engagement, Web NPS and other metrics to measure the success of content and adjust strategies accordingly, including web testing.
• Requires collaborating with other departments such as marketing, product development, and customer service to ensure consistent messaging across all channels.

You're the right fit if:

• You’ve acquired 7+ years of experience in the digital marketing space, inclusive of web strategy and execution.
• You have familiarity and experience with web conversion optimization, Search Engine Optimization, and an understanding of how digital marketing campaigns rely on and interact with the web.
• You are Tech/digital savvy with experience in managing customer-oriented digital platforms is beneficial and have a data-driven mindset with strong experience in decision making.
• You have a BA degree or higher degree in a related field.
• You must be able to successfully perform the following minimum Physical, Cognitive and Environmental job requirements with or without accommodation for this Office/Remote position.

About Philips

We are a health technology company. We built our entire company around the belief that every human matters, and we won't stop until everybody everywhere has access to the quality healthcare that we all deserve. Do the work of your life to help improve the lives of others.

• Learn more about our business.
• Discover our rich and exciting history.
• Learn more about our purpose.
• Read more about our employee benefits.

If you’re interested in this role and have many, but not all, of the experiences needed, we encourage you to apply. You may still be the right candidate for this or other opportunities at Philips. Learn more about our commitment to diversity and inclusion here.

Additional Information

US work authorization is a precondition of employment. The company will not consider candidates who require sponsorship for a work-authorized visa, now or in the future.

Company relocation benefits will not be provided for this position. For this position, you must reside in or within commuting distance to Cambridge, MA

All United States-based employees are required to be fully vaccinated against COVID as a condition of employment at Philips*. Employees may request a reasonable accommodation. *Montana employees, learn more here.

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Philips is an Equal Employment and Opportunity Employer/Disabled/Veteran and maintains a drug-free workplace.