Digital Marketing Analyst (Web and Marketing Automation)

Sentry is adding a Digital Marketing Analyst (Web & Marketing Automation) to execute digital marketing strategies and programs to support business unit objectives. This role will analyze digital campaign results and program performance to uncover insights and provide recommendations for ongoing digital marketing success. You will collaborate with the marketing team and IT to deliver effective integrated marketing programs for Sentry's business units. This role provides best practice recommendations and ensures consistent brand messaging for digital programs.This hybrid position is location out of our Stevens Point, WI office and is not eligible for a fully remote schedule.For this position, Sentry does not offer employment to holders of F-1, J-1, and H-1 Visas.What You'll DoAs aDigital Marketing Analyst,you will:Develop and execute digital campaigns ensuring alignment to offline and online digital marketing strategies and business objectives. Prepare reports and analyze campaign results and program performance to uncover insights, identify barriers when results are not met and provide business units with recommendations on how to ensure digital marketing success going forward.Execute and monitor online marketing programs such as Search Engine Optimization (SEO), Customer Relationship Management (CRM) email marketing and other digital programs. Evaluate program performance and take action to maximize Return on Investment (ROI).Collaborate with Corporate Marketing Specialists to provide daily support of business unit inquiries to ensure programs are meeting business objectives.Collaborate with marketing team to provide recommendations on digital strategies that align with offline and online marketing programs and support business unit objectives.Partner with marketing team to identify opportunities to use digital channels, programs and technology in the integrated marketing planning process to meet business unit objectives.Collaborate with marketing team and IT on the development, launch and maintenance of websites and digital programs.Additionally, you will:Identify digital marketing trends and best practices to optimize online marketing spend and campaign performance.Ensure consistent brand and product communication throughout all digital channels.Ensure that communication and advertising projects adhere to branding and documentation standards, corporate standards and that proper approvals are received from management.Develop and maintain effective working relationships with other business unit associates, company executives and outside communication sources.Perform other job-related duties as assigned from time to time.What it TakesBachelor's degree or equivalent work experience (emphasis in marketing, communications, advertising or related field)Experience and knowledge of effective marketing strategies and background in digital marketing or eCommerce a plusExperience managing digital marketing programs such as SEO, social media, CRM, online media, measurement & analytics and mobile marketing a plusAbility to manage numerous priorities of high visibility programsStrong analytical skills to ensure clear analysis and sound data-based decision-makingStrong written and oral communication skillsFor this position, Sentry does not offer employment to holders of F-1, J-1, and H-1 Visas.What You'll Receive:At Sentry, your total rewards go beyond competitive compensation. Below are some benefits and perks that you'll receive.Sentry is happy to offerflexibilitythrough a scheduled Hybrid work model.Monday and Friday work from homeif you choose to, Tuesday through Thursday you'll work in office.As a Sentry associate, you will have an in-office workspace and materials for your home office. In addition to the laptop, you will receive prior to your start, Sentry willprovide equipmentfor your home office.Meal Subsidyavailable for associates who report to an office.401(K) plan with a dollar for dollar match on yourfirst eight percent , plus immediate vesting to help strengthen your financial future.Continue your education and career development through Sentry University (SentryU) and utilize ourTuition ReimbursementprogramGenerous Paid-Time Off plan for you to enjoy time out of the office as well asVolunteer-Time offGroup Medical, Dental, Vision, Life insurance, Parental leave, and our Health and Wellnessbenefitsto encourage a healthy lifestyle.Well-being andEmployee AssistanceprogramsSentry Foundationgift matchingprogram to encourage charitable giving.About SentryWe take great pride in making Forbes' list of America's Best Midsize Employers. A lot of different factors go into that honor, many of which contribute to your job satisfaction.Our bright future is built on a long track record of success. We got our start in 1904 and have been helping businesses succeed and protect their futures ever since. Because of the trust placed in us, we're one of the largest and financially strongest mutual insurance companies in the United States. We're rated A+ by A.M. Best, the industry's leading rating authority.Our headquarters is in Stevens Point, Wisconsin, with offices located throughout the United States. From sales to claims, and information technology to marketing, we enjoy a rewarding and challenging work environment with opportunities for ongoing professional development and growth.Get ready to own your future at Sentry. Opportunities await!Talent Acquisition SpecialistKasha DombrowskiEqual Employment OpportunitySentry is an Equal Opportunity Employer. It is our policy that there be no discrimination in employment based on race, color, national origin, religion, sex, disability, age, marital status, or sexual orientation.