SEO Lead

About Coda

Coda started with an observation: In a world full of applications, why do documents and spreadsheets still run everything? And why haven't they been meaningfully updated in over 50 years? Coda is a new doc that's familiar and flexible like the documents you're used to, but comes with building blocks you can combine to create docs as powerful as apps. It's a big product with an even bigger mission. And we need your help to spread the word! We're backed by some of the Valley's leading venture capitalists, and have assembled a world-class team across offices in San Francisco, Mountain View, and Seattle, and remote employees all over the US. In fact, all our jobs are open in any location across the US. Here's a quick overview of what we do.

About this role

Coda is looking for an SEO Lead who will be a strategic SEO expert and advocate who can improve content strategy and implement on-site optimizations. With Coda at an important growth stage, you will have the support and resourcing needed to turn SEO into a scalable performance channel. You will report directly to the Demand Generation Lead.

In this role you will:

• Oversee the scoping, definition, execution, and optimization of SEO strategies for various business lines including self-service, B2B, and B2C
• Establish search-driven guidelines and requirements for structured markup, site architecture, URL structure, meta descriptions, internal linking, and site maps
• Work with Engineering to solve potential negative ranking structures because of product updates
• Work with team members to improve on-site conversion rates including a/b testing, personalization, and dynamic web experiences
• Manage a team of external writers to grow native content and recommend team structure changes for scale
• Develop reporting structure and provide performance share-outs including top drivers of growth
• Perform competitive analyses and provide forward-thinking plan for action

You may be a great fit if: 

• You have 6+ years of experience in a technical SEO role
• You are familiar with relevant SEO tools (i.e. Moz, Ahrefs, Google Analytics) and a strong conviction on the optimal organic marketing stack
• You have experience communicating insights to and driving change with senior Go to Market leaders
• You are an analytical thinker comfortable digging into the data to extract insight
• You have a technical understanding of on-page SEO structure and have experience working directly with Engineering to implement site or product optimizations
• You bring creative solutions to a team brainstorm

How we care for our Codans!

Starting on your first day of employment, Coda offers a wide range of benefits and perks that support eligible employees and their family members. Some of our benefits include: 

• Medical, Dental, Vision and Life Insurance
• 401k
• Optional Remote or in-office work
• Commuter Benefits
• Cell & Internet Subsidy
• Lunch Subsidy
• Fitness Subsidy
• Parental Leave
• Annual Educational Stipend

At Coda, we are committed to providing an environment of mutual respect where equal employment opportunities are available to all applicants. We do not discriminate on the basis of race, religion, color, sex, gender identity, sexual orientation, age, non-disqualifying physical or mental disability, national origin, veteran status or any other basis covered by appropriate law. Coda believes that diversity and inclusion among our teammates is critical to our success as a company, and we seek to recruit, develop and retain the most talented people from a diverse candidate pool.