Content Manager, Executive Marketing - job 1 of 2

It all started in sunny San Diego, California in 2004 when a visionary engineer, Fred Luddy, saw the potential to transform how we work. Fast forward to today — ServiceNow stands as a global market leader, bringing innovative AI-enhanced technology to over 8,100 customers, including 85% of the Fortune 500®. Our intelligent cloud-based platform seamlessly connects people, systems, and processes to empower organizations to find smarter, faster, and better ways to work. But this is just the beginning of our journey. Join us as we pursue our purpose to make the world work better for everyone.

We are seeking a talented Content Manager, Executive Marketing to join our dynamic team. This teammate will play a pivotal role in shaping and executing our content strategy to engage, educate, and influence executive-level audiences worldwide. This includes supporting executive marketing activities globally through events, keynotes/presentations, theme/topic content kits that can be adapted and leveraged by the field, crafting executive outreach, as well as the ability to help shape, guide, and direct field-led content approaches to ensure it ladders back to corporate priorities. This is an exciting opportunity for a strategic thinker with a proven track record of developing compelling marketing programs tailored to senior executives in the technology industry. 

Responsibilities: 

• Support the development and execution of a comprehensive content strategy targeting C-suite executives, including CEOs, CIOs, CHROs, CXOs, CFOs, etc.
• Collaborate closely with cross-functional teams within Marketing, as well as Sales, Product, and Executive Leadership, to align strategic initiatives with business objectives and priorities.
• Research industry trends, market insights, and competitor analysis to inform content strategy and ensure relevance and differentiation. 
• Support the creation of high-quality, thought leadership content such as event narratives, keynotes, whitepapers, case studies, executive briefs, and articles that resonate with senior executives and drive engagement. 
• Shape and adapt existing content materials for multi-purpose use.
• Develop messaging frameworks and content narratives that articulate our value proposition, vision, and strategic priorities specific to executive audiences at various stages of the buying cycle. 

• Proven experience (5+ years) in content strategy, content marketing, or related roles, with a focus on nurturing existing executive-level relationships as well as building net-new connections.
• Deep understanding of SaaS and technology industry trends, with the ability to translate complex concepts into clear, compelling narratives.
• Exceptional writing and editing skills, with a keen eye for detail and a knack for storytelling. 
• Strong strategic thinking and analytical abilities, with the capacity to synthesize data and insights to inform content strategy.
• Demonstrated ability to collaborate effectively with cross-functional teams and stakeholders at all levels of the organization.
• Proven track record of driving results in a fast-paced, deadline-driven environment.
• Proven ability to work cross-geo and build relationships across different cultures and languages.
• Excellent project management skills, with the ability to prioritize tasks and manage multiple projects simultaneously. 

Not sure if you meet every qualification? We still encourage you to apply! We value inclusivity, welcoming candidates from diverse backgrounds, including non-traditional paths. Unique experiences enrich our team, and the willingness to dream big makes you an exceptional candidate!

For positions in this location, we offer a base pay of $119,300 - $208,700, plus equity (when applicable), variable/incentive compensation and benefits. Sales positions generally offer a competitive On Target Earnings (OTE) incentive compensation structure. Please note that the base pay shown is a guideline, and individual total compensation will vary based on factors such as qualifications, skill level, competencies, and work location. We also offer health plans, including flexible spending accounts, a 401(k) Plan with company match, ESPP, matching donations, a flexible time away plan and family leave programs. Compensation is based on the geographic location in which the role is located and is subject to change based on work location.

Work Personas

We approach our distributed world of work with flexibility and trust. Work personas (flexible, remote, or required in office) are categories that are assigned to ServiceNow employees depending on the nature of their work. Learn more here.

Equal Opportunity Employer

ServiceNow is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, creed, religion, sex, sexual orientation, national origin or nationality, ancestry, age, disability, gender identity or expression, marital status, veteran status, or any other category protected by law. In addition, all qualified applicants with arrest or conviction records will be considered for employment in accordance with legal requirements. 

Accommodations

We strive to create an accessible and inclusive experience for all candidates. If you require a reasonable accommodation to complete any part of the application process, or are unable to use this online application and need an alternative method to apply, please contact [email protected] for assistance. 

Export Control Regulations

For positions requiring access to controlled technology subject to export control regulations, including the U.S. Export Administration Regulations (EAR), ServiceNow may be required to obtain export control approval from government authorities for certain individuals. All employment is contingent upon ServiceNow obtaining any export license or other approval that may be required by relevant export control authorities. 

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