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Executive IT Writer and Thought Leader

Company Description

It all started in sunny San Diego, California in 2004 when a visionary engineer, Fred Luddy, saw the potential to transform how we work. Fast forward to today — ServiceNow stands as a global market leader, bringing innovative AI-enhanced technology to over 8,100 customers, including 85% of the Fortune 500®. Our intelligent cloud-based platform seamlessly connects people, systems, and processes to empower organizations to find smarter, faster, and better ways to work. But this is just the beginning of our journey. Join us as we pursue our purpose to make the world work better for everyone.

Job Description

We’re not yesterday’s IT department, we're Digital Technology. The world around us keeps changing and so do we. We’re redefining what it means to be IT with a mindset centered on transformation, experience, AI-driven automation, innovation, and growth. We’re all about delivering delightful, secure customer and employee experiences that accelerate ServiceNow’s journey to become the defining enterprise software company of the 21st century. And we love co-creating, using, and highlighting our own products to do it. Ultimately, we strive to make the world work better for our employees and customers—when you work in ServiceNow Digital Technology, you work for them.

At ServiceNow, we’re deploying our own technology for our digital transformation. The Now on Now Creative team writes inspiring stories, presentations, and thought leadership to enable our senior leaders and account teams share our experiences and help customers on their journeys.

As a Director Executive Writer, Content & Thought Leadership on the Now on Now team You’ll be part of a creative team that develops and writes stories for senior executives to position Now on Now digital transformation as a model for customers. You’ll have the opportunity to combine your passion about ServiceNow technology, your deep acumen of how IT organizations are run, and your cross-functional collaboration skills in a fast-paced environment to influences revenue outcomes.

What you get to do in this role:

  • Define and Lead Strategy: Develop storytelling strategies that position Now on Now digital transformation as a model for customers.
  • Write Executive Narratives: Create compelling narratives and presentations for executive and CxO audiences that align with Now on Now Technology priorities and product strategy while resonating with customers.
  • Shape Thought Leadership: Initiate and lead thought leadership initiatives using investigative storytelling to spark industry-leading conversations.
  • Amplify Transformational Stories: Discover and share transformational stories by:
    • Developing keynote presentations for global conferences, executive briefings, and industry events.
    • Leveraging deep experience in creating impactful stories using PowerPoint.
    • Steering narrative development for customer engagements, board-level discussions, and analyst interactions.
    • Facilitating strategic storytelling sessions with leaders and practitioners to ensure authenticity and impact.
    • Collaborating with creative teams to enhance stories through visual storytelling, multimedia content, and digital experiences.
  • Cross-Functional Collaboration: Influence and collaborate with teams across Customer Advocacy, the Transformation Office, Product, PR/Communications, Marketing, and Sales Enablement to ensure aligned and consistent messaging.
  • Executive Community Building: Build strong collaborations with leaders across the organization to create cohesive executive narratives.
  • Project Leadership: Operate in a fast-paced, executive-level environment, managing multiple high-visibility projects with strategic impact.

Qualifications

To be successful in this role you have:

  • Experience in leveraging or critically thinking about how to integrate AI into work processes, decision-making, or problem-solving. This may include using AI-powered tools, automating workflows, analyzing AI-driven insights, or exploring AI’s potential impact on the function or industry. 
  • 12+ years of relevant work experience in executive communications, thought leadership, storytelling, or strategic content development.
  • A proven track record in crafting high-impact narratives for C-level executives in enterprise technology, digital transformation, and technological advancements in the SaaS or tech industry.
  • A deep acumen of how IT organizations are run.
  • Experience in fast-paced, high-stakes environments where messaging directly influences revenue outcomes.
  • Leadership in high-visibility initiatives with expertise in storytelling and content creation.
  • Exceptional ability to translate technical and product innovations into impactful stories that resonate with C-level executives, IT decision-makers, and business leaders.
  • Expertise in developing executive presentations, keynote content, and presentation storytelling for global audiences, with a strong background in visual storytelling.
  • Experience leading cross-functional teams—including product, R&D, IT executives, marketing, sales, and communications professionals—to align on messaging strategy.
  • Ability to work closely with senior leadership and guide them in communicating the value of complex IT solutions in ways that resonate with diverse customer and industry stakeholders.
  • Strong investigative and journalistic instincts to uncover and shape compelling, real-world transformation stories that demonstrate technology’s business impact.
  • Strategic and cross-functional leadership skills.

This role welcomes candidates from all backgrounds who are passionate about storytelling, leadership, and technology innovation.

#DTjobs

Not sure if you meet every qualification? We still encourage you to apply! We value inclusivity, welcoming candidates from diverse backgrounds, including non-traditional paths. Unique experiences enrich our team, and the willingness to dream big makes you an exceptional candidate!

For positions in this location, we offer a base pay of $177,100 - $310,000, plus equity (when applicable), variable/incentive compensation and benefits. Sales positions generally offer a competitive On Target Earnings (OTE) incentive compensation structure. Please note that the base pay shown is a guideline, and individual total compensation will vary based on factors such as qualifications, skill level, competencies, and work location. We also offer health plans, including flexible spending accounts, a 401(k) Plan with company match, ESPP, matching donations, a flexible time away plan and family leave programs. Compensation is based on the geographic location in which the role is located and is subject to change based on work location.

Additional Information

Work Personas

We approach our distributed world of work with flexibility and trust. Work personas (flexible, remote, or required in office) are categories that are assigned to ServiceNow employees depending on the nature of their work. Learn more here.

Equal Opportunity Employer

ServiceNow is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, creed, religion, sex, sexual orientation, national origin or nationality, ancestry, age, disability, gender identity or expression, marital status, veteran status, or any other category protected by law. In addition, all qualified applicants with arrest or conviction records will be considered for employment in accordance with legal requirements. 

Accommodations

We strive to create an accessible and inclusive experience for all candidates. If you require a reasonable accommodation to complete any part of the application process, or are unable to use this online application and need an alternative method to apply, please contact [email protected] for assistance. 

Export Control Regulations

For positions requiring access to controlled technology subject to export control regulations, including the U.S. Export Administration Regulations (EAR), ServiceNow may be required to obtain export control approval from government authorities for certain individuals. All employment is contingent upon ServiceNow obtaining any export license or other approval that may be required by relevant export control authorities. 

From Fortune. ©2024 Fortune Media IP Limited. All rights reserved. Used under license. 

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Average salary estimate

$243550 / YEARLY (est.)
min
max
$177100K
$310000K

If an employer mentions a salary or salary range on their job, we display it as an "Employer Estimate". If a job has no salary data, Rise displays an estimate if available.

What You Should Know About Executive IT Writer and Thought Leader, ServiceNow

Are you passionate about technology and storytelling? ServiceNow is looking for a dynamic Executive IT Writer and Thought Leader to join our Now on Now Creative team in Santa Clara, California. Here, you’ll be at the forefront of digital transformation, using your narrative skills to craft compelling executive stories that resonate with our C-level audience. Your role will be pivotal in defining and leading strategic storytelling initiatives, presenting transformational stories that highlight how ServiceNow is leveraging its own technology to enhance customer and employee experiences. If you want to harness the power of AI and innovative solutions to guide IT organizations toward better practices, this is the place for you. At ServiceNow, we believe in the importance of collaboration, so you’ll find yourself working closely with various teams, from product to marketing, ensuring that our messaging is not just aligned but also impactful. Your deep understanding of IT operations and expertise in creating high-impact narratives will play a crucial role in influencing revenue outcomes while sharing thought leadership that sparks meaningful conversations in the tech industry. Ready to take your storytelling to the next level? Join us at ServiceNow, where your work will truly make a difference in how the world works better for everyone.

Frequently Asked Questions (FAQs) for Executive IT Writer and Thought Leader Role at ServiceNow
What are the responsibilities of an Executive IT Writer and Thought Leader at ServiceNow?

As an Executive IT Writer and Thought Leader at ServiceNow, you'll be responsible for developing storytelling strategies that position our digital transformation initiatives as industry-leading models. Your main tasks will include writing compelling narratives and presentations for executive audiences, leading thought leadership initiatives, and collaborating on cross-functional projects to create cohesive messaging that resonates with diverse stakeholders.

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What qualifications are needed for the Executive IT Writer and Thought Leader position at ServiceNow?

To excel as an Executive IT Writer and Thought Leader at ServiceNow, candidates should possess over 12 years of experience in executive communications, storytelling, and strategic content development, particularly in the enterprise technology sector. You should have a deep understanding of IT organizations and the ability to translate complex technical innovations into engaging narratives that drive conversation and influence.

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How does the role of Executive IT Writer and Thought Leader contribute to ServiceNow's goals?

The Executive IT Writer and Thought Leader plays a critical role in shaping the narrative around ServiceNow’s digital transformation. By crafting high-impact stories and thought leadership content, this position helps position ServiceNow as a leader in enterprise software, facilitating meaningful conversations and demonstrating how our technology enhances organizational effectiveness and customer experience.

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What skills are necessary for success as an Executive IT Writer at ServiceNow?

Success as an Executive IT Writer at ServiceNow hinges on several key skills, including exceptional storytelling abilities, strong project management capabilities, and the knowledge of AI integration into work processes. Additionally, having a knack for visual storytelling and the ability to collaborate with cross-functional teams is essential for creating impactful executive communications.

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What can candidates expect from the work environment as an Executive IT Writer at ServiceNow?

Candidates can expect a flexible and inclusive work environment at ServiceNow, where trust and collaboration are emphasized. The team's dynamic nature allows for creativity and innovation, making it an exciting place for those looking to make a real impact through storytelling and thought leadership in technology.

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Common Interview Questions for Executive IT Writer and Thought Leader
Can you describe your experience with executive storytelling?

In answering this question, highlight specific examples from your previous roles where you crafted narratives for C-level executives. Emphasize your understanding of their priorities and how your narratives supported strategic goals.

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How do you approach developing content for diverse audiences?

Discuss your process for researching and understanding the target audience, including their pain points and interests. Share examples where you tailored content to different stakeholder perspectives, ensuring clarity and engagement.

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What strategies do you use to make complex technical concepts accessible?

Explain your method for breaking down complex information into digestible formats, using analogies or real-world examples. Mention the importance of visual elements in enhancing understanding and engagement.

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How do you measure the impact of your narratives on executive communication?

Talk about specific metrics you’ve used to gauge engagement, such as feedback from executives or the effectiveness of presentations. Highlight the role of audience surveys or follow-up discussions in assessing narrative impact.

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Can you share an instance where your storytelling led to a significant business outcome?

Provide a detailed example of a project where your narrative contributed directly to a measurable outcome, such as increased sales or improved customer engagement. Focus on your role in shaping the story and the results achieved.

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What role does collaboration play in your content development process?

Emphasize the importance of collaboration in your work, especially in gathering insights from various teams. Share specific instances where cross-functional collaboration enhanced the content’s relevance and authenticity.

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How do you stay current with trends in executive communications and technology?

Discuss your strategies for continuous learning, such as attending industry conferences, reading relevant publications, or participating in professional networks. Emphasize how staying informed influences your content development.

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What tools do you find essential for creating executive content?

Mention specific tools and software you regularly use for content creation, such as PowerPoint for presentations, as well as any content management or collaboration tools that enhance productivity and creativity.

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How do you handle feedback on your work, especially from senior executives?

Illustrate your openness to feedback, providing an example of how constructive criticism improved your work. Highlight your approach to integrating feedback while maintaining the core message and intent of your narratives.

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What’s your approach to developing thought leadership content?

Share your experience in initiating thought leadership projects, emphasizing your investigative storytelling techniques. Discuss how you ensure the content is relevant, insightful, and sparks meaningful industry conversations.

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Growth & Learning
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Fully Distributed
Flex-Friendly
Some Meals Provided
Snacks
Social Gatherings
Pet Friendly
Company Retreats
Dental Insurance
Life insurance
Health Savings Account (HSA)

We're on a mission to become the defining enterprise software company of the 21st century.

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CULTURE VALUES
Inclusive & Diverse
Mission Driven
Rise from Within
Diversity of Opinions
Work/Life Harmony
Empathetic
Feedback Forward
Take Risks
Collaboration over Competition
BENEFITS & PERKS
Medical Insurance
Dental Insurance
Vision Insurance
Mental Health Resources
Life insurance
Disability Insurance
Health Savings Account (HSA)
Flexible Spending Account (FSA)
Conferences Stipend
Paid Time-Off
Maternity Leave
Equity
FUNDING
DEPARTMENTS
SENIORITY LEVEL REQUIREMENT
TEAM SIZE
EMPLOYMENT TYPE
Full-time, on-site
DATE POSTED
April 17, 2025

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