Integrated Project Manager, Brand Content

It all started in sunny San Diego, California in 2004 when a visionary engineer, Fred Luddy, saw the potential to transform how we work. Fast forward to today — ServiceNow stands as a global market leader, bringing innovative AI-enhanced technology to over 8,100 customers, including 85% of the Fortune 500®. Our intelligent cloud-based platform seamlessly connects people, systems, and processes to empower organizations to find smarter, faster, and better ways to work. But this is just the beginning of our journey. Join us as we pursue our purpose to make the world work better for everyone.

ServiceNow is making the world of work, work better for people. We deliver digital workflows that create great experiences and unlock productivity. We are growing fast and looking for motivators, problem solvers, and original thinkers who want to change how the world works for our customers.   

We are looking for an integrated project manager for our Brand Content team to help drive cross-functional project management for 360 integrated marketing activation plans that support our thought leadership initiatives.  

Specifically, this role will be responsible for developing and managing the integrated timeline and project plan for our 360 activation plans to promote our major thought leadership research acts and hero content series, ensuring the successful delivery of key strategic and creative deliverables against our launch timing.  

This role will collaborate with a wide variety of disciplines including thought leadership editorial, brand creative, strategy, media, and comms to ensure holistic, streamlined and timely project delivery of respective plans and creative assets. They will establish and implement optimal ways of working, including input, review and approval processes, as well as upfront planning conversations to ensure cross-team alignment and consistent contributions. 

The ideal candidate will have a deep understanding of integrated marketing campaigns, the process and inputs required to develop them, and how to build holistic 360 development timelines from concepting to production to reporting that contain relevant dependencies and durations for different types of creative deliverables.  

They should be a self-starter who can work nimbly within a fast-moving organization with a variety of ongoing deliverables, while also being able to confidently drive adherence to new processes with senior team leads across disciplines. They should be an active leader who is willing to push the envelope by proactively identifying new ways of working that will help optimize existing processes and create efficiencies.  

Key Responsibilities:   

• Develop, communicate and implement internal project plans, timelines, and asset trackers for cross-team integrated marketing work streams for our thought leadership initiatives. 

• Serve as the central program lead by coordinating inputs, managing expectations and providing consistent communications to team leads across the organization including corporate comms, executive offices, media, and brand creative. 

• Maintain and provide regular status updates to key stakeholders on project progress and communicates any shifts or changes in delivery. 

• Showcase 360 activation plans and team successes through clear campaign recaps and executive sell decks as needed. 

• Own and structure operational and organizational elements such as Teams chats, SharePoint folders and hot sheets to ensure all teams have easy access to materials and are regularly informed on the latest project updates  

• Periodically assess team structure, staffing and individual workloads to identify any gaps, necessary shifts or additional/external support. 

• Partner with resourcing to identify creative resourcing needs for content development. 

• Escalate delivery concerns as needed to team leads, with recommended solutions.  

• Oversee the budget & scoping for content development and external vendors to ensure accurate requirements, pricing and delivery.  

Competencies:  

• Balances stakeholders: Draws on multiple stakeholder perspectives & approaches to make decisions & find optimal solutions. 

• Collaboration: Builds positive working relationships across departments; effectively builds consensus and resolves complex issues within the project team. 

• Prioritization & Agility: Marshals the cross-functional support and resources (e.g., funding, processes, staffing) needed to accomplish shared team goals. 

• Campaign operations: Manages diverse stakeholder needs & resolves potential conflicts working with campaign leads; fosters a sense of urgency in the team when necessary for reaching goals and meeting deadlines. 

• Integrated campaign management: Identifies patterns where project learnings and metrics can be turned into systems-level or program-level requirements or processes. 

• Communicates effectively: Encourages candid & open communication and feedback among groups; develops sophisticated analysis, advice and consultation to functional and senior leadership. 

• Minimum of 8 years’ experience in project management within an integrated marketing discipline, at either an agency or in-house team. 

• Comfortable with collaboration and planning tools and programs such as Microsoft Project, Teams, and SharePoint. 

• Strong understanding of integrated marketing processes and their milestones including planning, creative development, media planning, production and reporting. 

• Experience working within B2B brands is appreciated; agility in hypergrowth environments necessary.  

• Strong communication skills and ability to work effectively with all levels of management and internal stakeholders. 

• Bachelor’s degree in Business, Marketing or related field. 

FD21

Not sure if you meet every qualification? We still encourage you to apply! We value inclusivity, welcoming candidates from diverse backgrounds, including non-traditional paths. Unique experiences enrich our team, and the willingness to dream big makes you an exceptional candidate!

Work Personas 

We approach our distributed world of work with flexibility and trust. Work personas (flexible, remote, or required in office) are categories that are assigned to ServiceNow employees depending on the nature of their work. Learn more here.

Equal Opportunity Employer 

ServiceNow is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, creed, religion, sex, sexual orientation, national origin or nationality, ancestry, age, disability, gender identity or expression, marital status, veteran status, or any other category protected by law. In addition, all qualified applicants with arrest or conviction records will be considered for employment in accordance with legal requirements. 

Accommodations 

We strive to create an accessible and inclusive experience for all candidates. If you require a reasonable accommodation to complete any part of the application process, or are unable to use this online application and need an alternative method to apply, please contact [email protected] for assistance. 

Export Control Regulations 

For positions requiring access to controlled technology subject to export control regulations, including the U.S. Export Administration Regulations (EAR), ServiceNow may be required to obtain export control approval from government authorities for certain individuals. All employment is contingent upon ServiceNow obtaining any export license or other approval that may be required by relevant export control authorities. 

From Fortune. ©2024 Fortune Media IP Limited. All rights reserved. Used under license.