Let’s get started
By clicking ‘Next’, I agree to the Terms of Service
and Privacy Policy, and consent to receive emails from Rise
Jobs / Job page
MarTech Implementation & Digital Transformation, Director image - Rise Careers
Job details

MarTech Implementation & Digital Transformation, Director

Company Description

It all started in sunny San Diego, California in 2004 when a visionary engineer, Fred Luddy, saw the potential to transform how we work. Fast forward to today — ServiceNow stands as a global market leader, bringing innovative AI-enhanced technology to over 8,100 customers, including 85% of the Fortune 500®. Our intelligent cloud-based platform seamlessly connects people, systems, and processes to empower organizations to find smarter, faster, and better ways to work. But this is just the beginning of our journey. Join us as we pursue our purpose to make the world work better for everyone.

Job Description

What you get to do in this role: 

  • Build and maintain strategic relationships with vendors like Adobe, ensuring we maximize the use of their capabilities while driving their product direction to achieve marketing and ServiceNow goals   

  • Collaborate with platform peers to establish north star vision for MarTech stack at ServiceNow 

  • Collaborate with digital platform peers to identify gaps/missing features in MarTech solutions and ensure vendors like Adobe prioritize and address our needs as part of their product roadmap 

  • Ensure vendors deliver against their product promise and track product adoption and utilization across ServiceNow 

  • Create a vendor score framework to ensure compliance and delivery of contract goals  

  • Collaborate and lead cross-functional teams, including DT, Marketing, and external partners, work with team to ensure detailed architecture and implementation plans for strategic projects are in place driving to north star vision 

  • Evangelize and drive digital transformation across ServiceNow with MarTech digital experience capabilities from experience generation to experience delivery leveraging established best practices 

  • Develop and implement technical processes in collaboration with digital platform peers and partner with DT to ensure adoption of best-in-class enterprise architecture that ensure efficient and effective data transfer while maximizing scalability.  

  • Identify and track KPIs to drive value realization of MarTech stack – heavily focused but not limited to Adobe solutions 

  • Lead workshops, trainings, and analysis to ensure marketing can align current processes to maximize utilization of latest capabilities from our MarTech stack including Gen AI 

Qualifications

To be successful in this role you have: 

  • Experience in leveraging or critically thinking about how to integrate AI into work processes, decision-making, or problem-solving. This may include using AI-powered tools, automating workflows, analyzing AI-driven insights, or exploring AI’s potential impact on the function or industry.  

  • Bachelor's degree in Computer Science, Information Technology, or a related field. A Master's degree is preferred.  

  • Relevant certifications in Adobe marketing solutions are a plus.  

  • Ability to work independently and as part of a team in a fast-paced, dynamic environment.  

  • Strong analytical and problem-solving skills, with a focus on delivering business value.  

  • Experience in helping stakeholders map out processes and drive towards automation and integrated AI solutions (agentic and otherwise) are preferred. 

  • Exceptional communication and interpersonal skills, with the ability to build strong relationships with stakeholders at all levels.  

  • Strong knowledge of marketing technology trends, best-in-class MarTech architecture, and best practices 

  • Strong knowledge of data transformation, exchange, and delivery applications with specific focus on event driven, real-time applications 

  • Strong operational knowledge of digital marketing best practices – in particular, digital experience delivery and digital marketing across owned and partner channels 

  • Proven experience in leading large-scale Martech implementation projects in a complex, matrixed organization.  

  • Extensive experience implementing/operating on Adobe Experience Cloud platform, specifically focusing on latest generation of digital experience technology such as AEP, CJA, AJO B2B.  

  • Working knowledge of Ad Servers/Partners such as DV360, LinkedIn, Bombora preferred 

  • Proven experience in building and maintaining strategic relationship with vendors like Adobe, partners, and internal function teams like IT 

  • Proven experience or working knowledge with enterprise data storage, streaming and queuing systems including Kafka and Snowflake 

For positions in the Bay Area, we offer a base pay of $178,900 - $313,100, plus equity (when applicable), variable/incentive compensation and benefits. Sales positions generally offer a competitive On Target Earnings (OTE) incentive compensation structure. Please note that the base pay shown is a guideline, and individual total compensation will vary based on factors such as qualifications, skill level, competencies and work location. We also offer health plans, including flexible spending accounts, a 401(k) Plan with company match, ESPP, matching donations, a flexible time away plan and family leave programs (subject to eligibility requirements). Compensation is based on the geographic location in which the role is located, and is subject to change based on work location.

Not sure if you meet every qualification? We still encourage you to apply! We value inclusivity, welcoming candidates from diverse backgrounds, including non-traditional paths. Unique experiences enrich our team, and the willingness to dream big makes you an exceptional candidate!

Additional Information

Work Personas 

We approach our distributed world of work with flexibility and trust. Work personas (flexible, remote, or required in office) are categories that are assigned to ServiceNow employees depending on the nature of their work. Learn more here.

Equal Opportunity Employer 

ServiceNow is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, creed, religion, sex, sexual orientation, national origin or nationality, ancestry, age, disability, gender identity or expression, marital status, veteran status, or any other category protected by law. In addition, all qualified applicants with arrest or conviction records will be considered for employment in accordance with legal requirements. 

Accommodations 

We strive to create an accessible and inclusive experience for all candidates. If you require a reasonable accommodation to complete any part of the application process, or are unable to use this online application and need an alternative method to apply, please contact [email protected] for assistance. 

Export Control Regulations 

For positions requiring access to controlled technology subject to export control regulations, including the U.S. Export Administration Regulations (EAR), ServiceNow may be required to obtain export control approval from government authorities for certain individuals. All employment is contingent upon ServiceNow obtaining any export license or other approval that may be required by relevant export control authorities. 

From Fortune. ©2024 Fortune Media IP Limited. All rights reserved. Used under license. 

ServiceNow Glassdoor Company Review
4.5 Glassdoor star iconGlassdoor star iconGlassdoor star iconGlassdoor star icon Glassdoor star icon
ServiceNow DE&I Review
4.6 Glassdoor star iconGlassdoor star iconGlassdoor star iconGlassdoor star icon Glassdoor star icon
CEO of ServiceNow
ServiceNow CEO photo
Bill McDermott
Approve of CEO

Average salary estimate

$246000 / YEARLY (est.)
min
max
$178900K
$313100K

If an employer mentions a salary or salary range on their job, we display it as an "Employer Estimate". If a job has no salary data, Rise displays an estimate if available.

Similar Jobs
Photo of the Rise User
ServiceNow Hybrid San Diego, California, United States
Posted 6 days ago
Inclusive & Diverse
Mission Driven
Rise from Within
Diversity of Opinions
Work/Life Harmony
Empathetic
Feedback Forward
Take Risks
Collaboration over Competition
Medical Insurance
Dental Insurance
Vision Insurance
Mental Health Resources
Life insurance
Disability Insurance
Health Savings Account (HSA)
Flexible Spending Account (FSA)
Conferences Stipend
Paid Time-Off
Maternity Leave
Equity

Lead high-impact cloud services programs at ServiceNow, driving innovation and operational excellence within regulated markets.

Photo of the Rise User
ServiceNow Hybrid 4810 Eastgate Mall, San Diego, CALIFORNIA, United States
Posted 5 days ago
Inclusive & Diverse
Mission Driven
Rise from Within
Diversity of Opinions
Work/Life Harmony
Empathetic
Feedback Forward
Take Risks
Collaboration over Competition
Medical Insurance
Dental Insurance
Vision Insurance
Mental Health Resources
Life insurance
Disability Insurance
Health Savings Account (HSA)
Flexible Spending Account (FSA)
Conferences Stipend
Paid Time-Off
Maternity Leave
Equity

Drive customer digital transformation as a Senior Technical Consultant at ServiceNow by delivering expert technical solutions and accelerating time-to-value.

Photo of the Rise User
Posted 14 days ago

Explore the world of independent film marketing with NEON’s Fall 2025 Marketing Internship based in New York or Los Angeles, designed to build your skills and industry insight.

Photo of the Rise User
Posted 6 days ago

Airship is looking for a strategic Senior ABX Campaigns Manager to lead and optimize global account-based marketing campaigns that accelerate growth and customer engagement.

CASCADA PDX LLC Hybrid Portland, Oregon, United States
Posted 12 days ago

Lead multi-channel marketing campaigns at CASCADA Thermal Springs + Hotel to boost guest engagement and bookings in a dynamic hospitality setting.

Photo of the Rise User
Posted 10 days ago

An experienced Media Manager is sought to lead paid media campaigns at Bully Pulpit International, a hybrid work agency focused on public affairs and social impact.

Photo of the Rise User
Posted 9 days ago

Support the execution of lifecycle marketing campaigns at Achieve to drive customer engagement, conversion, and retention in a dynamic digital finance company.

Photo of the Rise User

Performance Marketing Manager role to lead Amazon-focused ecommerce campaigns and client strategies at an innovative growth-focused company.

Photo of the Rise User

Lead Seeq’s growth and account-based marketing initiatives as the Director of Growth & ABM, driving revenue through AI-enabled, precision-targeted campaigns in a fully remote environment.

Posted 12 days ago

Wiz is looking for a strategic Director, Partner Marketing to direct global partner marketing efforts and accelerate business growth in the cloud security sector.

Photo of the Rise User
Posted 12 days ago
Inclusive & Diverse
Mission Driven
Feedback Forward
Fast-Paced
Medical Insurance
Dental Insurance
Vision Insurance
Life insurance
Disability Insurance
Mental Health Resources
Health Savings Account (HSA)
Flexible Spending Account (FSA)
401K Matching
Equity
Maternity Leave
Paternity Leave
Some Meals Provided
Snacks
Social Gatherings

Drive demand and build brand leadership as a Content Marketing Manager crafting insightful content for Lyra Health’s mental health technology platform.

Photo of the Rise User

A fast-paced, onsite Promotions Coordinator role at Bonneville International responsible for executing marketing and promotional events with high energy and strong organizational skills.

Photo of the Rise User
Posted 4 hours ago

Merkle is seeking an experienced Senior Manager, Relationship Marketing Strategist to lead data-driven, omni-channel marketing plans and strengthen client partnerships remotely.

Photo of the Rise User
Cockroach Labs Hybrid New York, United States
Posted 12 days ago

Drive Cockroach Labs' social media strategy and executive brand amplification as a Senior Social Media Manager with a hybrid role in New York.

Photo of the Rise User
Mantra Health Hybrid Remote - US Only
Posted 7 days ago
Mission Driven
Social Impact Driven
Collaboration over Competition
Empathetic
Equity
401K Matching
Paid Time-Off
Maternity Leave
Paternity Leave
Medical Insurance
Dental Insurance
Vision Insurance
Mental Health Resources
Commuter Benefits

Drive impactful demand generation and marketing strategies remotely as Marketing Manager at Mantra Health, advancing mental health services for students nationwide.

We're on a mission to become the defining enterprise software company of the 21st century.

2515 jobs
MATCH
Calculating your matching score...
CULTURE VALUES
Inclusive & Diverse
Mission Driven
Rise from Within
Diversity of Opinions
Work/Life Harmony
Empathetic
Feedback Forward
Take Risks
Collaboration over Competition
BENEFITS & PERKS
Medical Insurance
Dental Insurance
Vision Insurance
Mental Health Resources
Life insurance
Disability Insurance
Health Savings Account (HSA)
Flexible Spending Account (FSA)
Conferences Stipend
Paid Time-Off
Maternity Leave
Equity
FUNDING
DEPARTMENTS
SENIORITY LEVEL REQUIREMENT
TEAM SIZE
EMPLOYMENT TYPE
Full-time, on-site
DATE POSTED
April 3, 2025

Subscribe to Rise newsletter

Risa star 🔮 Hi, I'm Risa! Your AI
Career Copilot
Want to see a list of jobs tailored to
you, just ask me below!