It all started in sunny San Diego, California in 2004 when a visionary engineer, Fred Luddy, saw the potential to transform how we work. Fast forward to today — ServiceNow stands as a global market leader, bringing innovative AI-enhanced technology to over 8,100 customers, including 85% of the Fortune 500®. Our intelligent cloud-based platform seamlessly connects people, systems, and processes to empower organizations to find smarter, faster, and better ways to work. But this is just the beginning of our journey. Join us as we pursue our purpose to make the world work better for everyone.
The Senior Specialist, Customer Marketing Sourcing & Qualification plays a critical role in identifying, evaluating, and prioritizing potential customer advocates for the Customer Marketing team. This position involves collaborating with various internal teams, such as Sales, Customer Success, Product Management and Product Marketing to source and qualify customer stories that showcase the value and impact of ServiceNow's solutions. The Sr. Specialist will develop and execute strategies to maintain a robust pipeline of customer advocates for the storytelling and reference programs and ensure alignment with ServiceNow's marketing objectives.
Key Responsibilities
Detailed Responsibilities
Sourcing Strategy:
Qualification Criteria:
Story Information Gathering:
Stakeholder Engagement:
Pipeline Management:
Handover and Collaboration:
Sourcing and Research: Expertise in identifying and sourcing potential customer advocates through various channels and techniques.
Qualification and Prioritization: Ability to evaluate and prioritize customer stories based on predefined criteria and marketing objectives..
Stakeholder Management: Strong interpersonal skills to build and maintain relationships with internal stakeholders and customer accounts.
Interviewing and Assessment: Skilled in effectively gathering the pertinent information needed to evaluate the strength of a customer story.
Pipeline Management: Proficiency in documenting, managing and maintaining a well-organized pipeline of qualified customer advocates.
Collaboration and Teamwork: Ability to work closely with cross-functional teams to align lead sourcing efforts.
Strategic Thinking: Aptitude for developing and executing sourcing strategies that align with ServiceNow's overall marketing goals.
Attention to Detail: Meticulous approach to evaluating potential advocates and ensuring the accuracy and completeness of pipeline data.
Must have 2-5 years experience in Marketing and/or Sales and an interest and aptitude for learning about technology.
Not sure if you meet every qualification? We still encourage you to apply! We value inclusivity, welcoming candidates from diverse backgrounds, including non-traditional paths. Unique experiences enrich our team, and the willingness to dream big makes you an exceptional candidate!
For positions in this location, we offer a base pay of 102,600 - 169,300, plus equity (when applicable), variable/incentive compensation and benefits. Sales positions generally offer a competitive On Target Earnings (OTE) incentive compensation structure. Please note that the base pay shown is a guideline, and individual total compensation will vary based on factors such as qualifications, skill level, competencies, and work location. We also offer health plans, including flexible spending accounts, a 401(k) Plan with company match, ESPP, matching donations, a flexible time away plan and family leave programs.
Compensation is based on the geographic location in which the role is located and is subject to change based on work location.
Work Personas
We approach our distributed world of work with flexibility and trust. Work personas (flexible, remote, or required in office) are categories that are assigned to ServiceNow employees depending on the nature of their work. Learn more here.
Equal Opportunity Employer
ServiceNow is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, creed, religion, sex, sexual orientation, national origin or nationality, ancestry, age, disability, gender identity or expression, marital status, veteran status, or any other category protected by law. In addition, all qualified applicants with arrest or conviction records will be considered for employment in accordance with legal requirements.
Accommodations
We strive to create an accessible and inclusive experience for all candidates. If you require a reasonable accommodation to complete any part of the application process, or are unable to use this online application and need an alternative method to apply, please contact [email protected] for assistance.
Export Control Regulations
For positions requiring access to controlled technology subject to export control regulations, including the U.S. Export Administration Regulations (EAR), ServiceNow may be required to obtain export control approval from government authorities for certain individuals. All employment is contingent upon ServiceNow obtaining any export license or other approval that may be required by relevant export control authorities.
From Fortune. ©2024 Fortune Media IP Limited. All rights reserved. Used under license.
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Are you a savvy marketing professional looking to make a significant impact in a world-class tech company? Look no further than ServiceNow! As a Senior Specialist in Customer Marketing Sourcing and Qualification, you will play a crucial role in identifying and nurturing potential customer advocates who can showcase the incredible value of our innovative solutions. Based in sunny Santa Clara, California, you’ll collaborate with a stellar team, including Sales, Customer Success, Product Management, and Product Marketing, ensuring alignment with our overarching marketing goals. Your key responsibilities will involve proactively pinpointing customer stories across various industries, engaging with stakeholders, and maintaining an organized pipeline of qualified advocates. Your expertise in sourcing and research will set you apart as you develop a comprehensive strategy to find compelling customer narratives. With an eye for detail and a passion for storytelling, you’ll gather vital information through interviews, ensuring each story resonates with our audience. At ServiceNow, we believe diverse experiences enrich our team, and your unique background could be the perfect fit. Join us in our mission to make the world work better for everyone, while enjoying competitive compensation and an inclusive work environment. Your adventure starts here!
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