SEO Strategist
Company Description
It all started in sunny San Diego, California in 2004 when a visionary engineer, Fred Luddy, saw the potential to transform how we work. Fast forward to today — ServiceNow stands as a global market leader, bringing innovative AI-enhanced technology to over 8,100 customers, including 85% of the Fortune 500®. Our intelligent cloud-based platform seamlessly connects people, systems, and processes to empower organizations to find smarter, faster, and better ways to work. But this is just the beginning of our journey. Join us as we pursue our purpose to make the world work better for everyone.
Job Description
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Define and evolve key performance metrics, identifying changes and problem as they arise, and offer solutions
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Partner with content product teams and product to create content tailored to each phase of the user journey
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Perform keyword research in coordination with business objectives to optimize existing content and uncover new opportunities
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Monitor and evaluate search results and search performance across the major search engines and markets. Partner with the analytics team to create and deliver SEO performance reports, and provide actionable insights to other marketing channels and internal stakeholders
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Implement SEO changes and updates (meta description, page titles, schema markup, microdata, etc.) to maximize ServiceNow’s ranking
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Use various tools including but not limited to SEO tools and web analytics tools (Analytics, Search Console, Screaming Frog, SEMRush, Ahrefs, Botify, Adobe Analytics, etc.) to support the compilation of data and develop recommendations
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Provide detailed competitive analysis and ensure ServiceNow is maintaining authority across key business units and keyword themes
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Stay abreast on top trends, best practices, and algorithms to continually develop winning strategies
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Qualifications
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5+ years of hands-on SEO experience, preferably with a large scale B2B SaaS organization
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Deep understanding of search optimization tactics, both content and technical, and the impact of each tactic
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Proven track record in managing SEO projects from inception to completion and review
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Strong knowledge and experience with HTML/CSS and SEO implications
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Strong analytical mindset and critical thinking skills (Must have experience with Adobe Analytics)
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Expert experience with MS Excel
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Familiarity with SERP layouts for different devices (desktop, mobile, tablet)
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Passion for metrics and quantitative analysis, and ability to translate complex concepts into requirements with clear business outcomes
Not sure if you meet every qualification? We still encourage you to apply! We value inclusivity, welcoming candidates from diverse backgrounds, including non-traditional paths. Unique experiences enrich our team, and the willingness to dream big makes you an exceptional candidate!
Additional Information
Work Personas
We approach our distributed world of work with flexibility and trust. Work personas (flexible, remote, or required in office) are categories that are assigned to ServiceNow employees depending on the nature of their work. Learn more here.
Equal Opportunity Employer
ServiceNow is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, creed, religion, sex, sexual orientation, national origin or nationality, ancestry, age, disability, gender identity or expression, marital status, veteran status, or any other category protected by law. In addition, all qualified applicants with arrest or conviction records will be considered for employment in accordance with legal requirements.
Accommodations
We strive to create an accessible and inclusive experience for all candidates. If you require a reasonable accommodation to complete any part of the application process, or are unable to use this online application and need an alternative method to apply, please contact [email protected] for assistance.
Export Control Regulations
For positions requiring access to controlled technology subject to export control regulations, including the U.S. Export Administration Regulations (EAR), ServiceNow may be required to obtain export control approval from government authorities for certain individuals. All employment is contingent upon ServiceNow obtaining any export license or other approval that may be required by relevant export control authorities.
From Fortune. ©2024 Fortune Media IP Limited. All rights reserved. Used under license.
By
ServiceNow
We're on a mission to become the defining enterprise software company of the 21st century.
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