SEO Digital Marketing Co-Op,

Job DescriptionThe Digital Marketing Co-Op, SEO will work within a robust eBusiness support team to help support varying content marketing initiatives to improve the Sherwin-Williams brand presence online, in organic search results, and to drive sales online and in-stores. This position will also be responsible for assisting with the development of keyword rich content, content entry of metadata within a Content Management System, aiding in conducting site audits, and coordinating tactical SEO efforts.ResponsibilitiesResponsibilities:• Help coordinate execution of strategies that include content optimization, link building, website improvements, local SEO improvements, and other initiatives in support of the organic growth of the SW brand online.• Leverage internal and external analytics tools to measure and report on site performance, troubleshoot and identify quality-related issues that might be affecting the overall organic traffic and rankings• Provide performance copywriting support to develop keyword rich short-form article and content snippets.• Support optimization processes for site content, tools and applications to ensure availability of accurate and consistent information across customer touchpoints, devices, and platforms in accordance with SEO best practices, data and insights.• Learn and support keyword research and strategy development, website performance analysis, gap analysis, competitor analysis, content, and technical audits.• Work cross-functionally with analytics, marcom/marketing, and data teams support of holistic marketing campaigns and tactics• Stay up-to-date on digital search marketing trendsCompetencies• Knowledge of foundational on-page SEO best practices• Experience writing marketing copy• Ability to understand keyword and page performance reportingQualificationsFORMAL EDUCATION:• Required:• Must be actively pursuing a Bachelor's degree in Marketing, Business, Communications, or related field graduating between May 2025- December 2026KNOWLEDGE & EXPERIENCE:• Required:• Availability to work in a long-term co-op (9-12+ months)• The ideal candidate must be available to work ~37.5 hours per week during the summer and ~20 hours/week during the school year• Knowledge of foundational on-page SEO best practices• Experience writing marketing copy• Ability to understand keyword and page performance reporting• Preferred:• Copywriting experienceTECHNICAL/SKILL REQUIREMENTS:• Required:• Strong working knowledge of MS Office tools• Preferred:• Experience with Google Analytics• Experience using content management systems (CMS), example: Wordpress, SquarespaceAbout UsHere, we believe there’s not one path to success, we believe in careers that grow with you. Whoever you are or wherever you come from in the world, there’s a place for you at Sherwin-Williams. We provide you with the opportunity to explore your curiosity and drive us forward. Sherwin-Williams values the unique talents and abilities from all backgrounds and characteristics. All qualified individuals are encouraged to apply, including individuals with disabilities and Protected Veterans. We’ll give you the space to share your strengths and we want you show us what you can do. You can innovate, grow and discover in a place where you can thrive and Let Your Colors Show!At Sherwin-Williams, part of our mission is to help our employees and their families live healthier, save smarter and feel better. This starts with a wide range of world-class benefits designed for you. From retirement to health care, from total well-being to your daily commute—it matters to us. A general description of benefits offered can be found at http://www.myswbenefits.com/ . Click on “Candidates” to view benefit offerings that you may be eligible for if you are hired as a Sherwin-Williams employee.Compensation decisions are dependent on the facts and circumstances of each case and will impact where actual compensation may fall within the stated wage range. The wage range listed for this role takes into account the wide range of factors considered in making compensation decisions including skill sets; experience and training; licensure and certifications; and other business and organizational needs. The disclosed range estimate has not been adjusted for the applicable geographic differential associated with the location at which the position may be filled.The wage range, other compensation, and benefits information listed is accurate as of the date of this posting. The Company reserves the right to modify this information at any time, with or without notice, subject to applicable law.Sherwin-Williams is proud to be an Equal Employment Opportunity/Affirmative Action employer committed to an inclusive and diverse workplace. All qualified candidates will receive consideration for employment and will not be discriminated against based on race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability, age, pregnancy, genetic information, creed, marital status or any other consideration prohibited by law or by contract.As a VEVRAA Federal Contractor, Sherwin-Williams requests state and local employment services delivery systems to provide priority referral of Protected Veterans.