Demand Generation Marketing Lead

About ShipiumShipium is on a mission to solve the 'Prime problem' that modern retailers face today-how to make fast, free, and on-time delivery promises a cornerstone of the customer's shopping experience. We work with both fast-growing companies and well known large retailers to cut costs, speed deliveries, and increase flexibility through great APIs, easy integrations into existing infrastructure, and powerful services optimizing the full retail supply chain.We're building tech that connects previously fragmented systems and automates complex supply chain decisions to deliver speed and value across operations.Founded in 2019 by supply chain technology experts from Amazon and Zulily, the company is on a mission to help every eCommerce company provide its customers a great delivery experience while simultaneously reducing their costs to fulfill orders.Demand Gen LeadThis position is designed for someone who thrives on both independent work and teamwork, with a focus on driving lead generation and pipeline growth across various sectors including enterprise, mid-market, and specific verticals such as retail, 3PLs, B2B, and healthcare. Your role will involve crafting and executing impactful digital marketing campaigns, analyzing performance data, and making data-driven adjustments to maximize effectiveness. Must have strong SaaS experience along with early-stage startup experience.Multi-Channel Digital Marketing CampaignsDevelop & Implement Campaigns : Create and execute multi-channel digital marketing strategies across paid advertising (PPC, social media ads), organic social media, email marketing, and content marketing.Target Audience Research & MessagingIdentify Key Decision-Makers : Research and pinpoint key decision-makers within enterprise and mid-market businesses, and verticals such as retail, 3PLs, B2B, and healthcare.Craft Tailored Content : Develop compelling messaging and content specifically designed to resonate with each target audience.Content CreationGenerate Engaging Content : Produce impactful content including blog posts, social media updates, landing pages, and other materials to drive lead generation and conversions.Marketing Automation & Campaign ExecutionLeverage Automation Tools : Use marketing automation tools to streamline campaign execution and enhance lead nurturing processes.Social Media CampaignsExecute Social Media Strategies : Develop and manage social media campaigns to boost brand awareness and engagement, focusing on LinkedIn with potential expansion to other platforms.Market Segmentation & CRM ManagementSegmentation Exercises : Conduct market segmentation to build and maintain lists of Ideal Customer Profiles (ICPs) in HubSpot and Salesforce.Update CRM Databases : Cross-reference industry lists, trade show attendees, and other lead sources to update Salesforce and internal CRM systems for targeted campaign execution.Email CampaignsGenerate & Send Campaigns : Design and send email campaigns to generate leads, nurture prospects, and increase customer engagement.Performance Tracking & ReportingAnalyze Campaign Performance : Monitor and evaluate campaign performance across all channels using analytics tools. Prepare reports and presentations to communicate results and identify improvement opportunities.Stakeholder CommunicationCommunicate Progress : Regularly update stakeholders on campaign progress, challenges, and opportunities, providing visibility into successful strategies and areas needing adjustment.Collaboration with Sales TeamEnsure Smooth Handoff : Work closely with the sales team to facilitate effective lead handoff and qualification processes.Industry Trends & Best PracticesStay Informed : Keep up with the latest B2B marketing trends and best practices to ensure strategies remain relevant and effective.Event Planning & Public Relations SupportSupport & Attend Events : Assist with planning and executing events, and public relations efforts, and attend trade shows and conferences as needed.This role requires a blend of strategic insight and tactical execution, with a focus on driving results through innovative digital marketing strategies and thorough analysis.QualificationsEducational Background : Bachelor's degree in Marketing, Business, or a related field.Experience : Minimum of 4 years of relevant experience in general marketing or digital marketing within a B2B SaaS organization.Technical Proficiency : Strong understanding of system-level technology, APIs, and data management.Early-Stage Startup Experience : While not required, experience in a similar early-stage startup environment is advantageous. Your ability to manage projects efficiently with limited resources and navigate the dynamics of a startup will significantly contribute to your success in this role.This role demands a proactive, resourceful individual who can handle the challenges of a dynamic, resource-constrained environment while driving impactful marketing strategies and delivering results.$13,000 - $140,000 a yearAt Shipium, Employees enjoy full medical, dental & vision coverage (with 50% coverage for dependents), optional life insurance and long-term disability coverage, a 401(k) retirement plan, fully remote work-from-home options in 21* states, 8 paid weeks of parental leave, 12 paid holidays annually, self-managed vacation time, sick & safety leave, and volunteer time off.Shipium is committed to creating a diverse environment and is proud to be an equal-opportunity employer. Women, people of color, people with disabilities, and veterans are strongly encouraged to apply. We prohibit discrimination and harassment of any kind based on race, color, sex, religion, sexual orientation, national origin, disability, genetic information, pregnancy, or any other protected characteristic as outlined by federal, state, or local laws. If you need reasonable accommodation because of a disability for any part of the employment process, please email Human Resources (hr@shipium.com) and let us know the nature of your request and your contact information.This applies to all employment practices within our organization, including hiring, recruiting, promotion, termination, layoff, recall, leave of absence, compensation, benefits, training, and mentorships. Shipium makes hiring decisions based solely on qualifications, merit, and business.*Although based out of Seattle, WA, Shipium is 100% remote in the following states only: Arizona, California, Colorado, Connecticut, District of Columbia, Florida, Idaho, Illinois, Indiana, Massachusetts, Maryland, Michigan, Missouri, Montana, New York, North Carolina, Ohio, Oregon, South Carolina, Texas, Vermont, Washington & Wisconsin.Shipium participates in E-VerifyWe do not provide any type of sponsorship either now or in the future, only those with Green Cards, US Citizens, or Permanent Residents are eligible for hire. We do not transfer H1Bs, or OPTs and we do not allow employment outside of the USA or C2C