Senior Campaigns Associate

ABOUT US

The ShopBack Group is Asia-Pacific’s leading shopping, rewards, and payments platform, serving over 40 million shoppers across 11 markets.

Driven by the vision to become the world's most rewarding way to shop, ShopBack is dedicated to saving members money and time, while delivering delightful experiences with every purchase. The platform also enables merchants and brands to engage with their members in a cost-effective manner.

Founded in 2014, ShopBack now powers over US$3.7 billion in annual sales for over 20,000 online and in-store partners, with over half a million transactions happening via the platform daily. In 2022, ShopBack expanded its offerings into the realm of financial services with the launch of ShopBack Pay and PayLater - providing members with responsible and convenient payment options at checkout, while empowering partners with more ways to engage potential customers.

You will champion the growth of customer acquisition and retention for ShopBack. You will be involved in innovating and building a robust pipeline of campaign initiatives. To excel in this role, you will need to be able to use data, creativity, and market insights to grow the business.

• Develop, implement, and optimize mega campaign mechanics to meet monthly targets, and work closely with the team for effective strategizing
• Design user-centric campaign layouts, collaborate with the design team to ensure cohesive elements and improve user experience
• Execute impactful campaign strategies across multiple channels for customer acquisition and retention
• Conduct in-depth campaign analysis, offer insights for future optimization
• Coordinate with Business Development to secure deals and align campaigns with market trends and customer preferences
• Allocate marketing resources efficiently to maximize campaign effectiveness for various merchant activities
• Provide guidance to junior team members during campaign setup and foster a collaborative work environment
• Continuously improve campaign processes and workflows for enhanced work efficiency
• Liaise with customer support to ensure seamless campaign execution, addressing customer inquiries and concerns

• Bachelor's degree in Marketing, Business, or a related field
• Proven experience in campaigns planning and execution
• Strong analytical skills with the ability to provide data-driven insights
• Excellent communication and interpersonal skills
• Familiarity with UX/UI principles
• Ability to thrive in a fast-paced and dynamic work environment