Digital Marketing Manager/ Conversion Rate Optimization

Job Family:MarketingReq ID:425061Who we areBuild a brighter future while learning and growing with a Siemens company at the intersection of technology, community and sustainability. Our global team of innovators is always looking to create meaningful solutions to some of the toughest challenges facing our world. Find out how far your passion can take you.About the jobDo you have a passion for creating experiences that drive revenue? Do you love chasing and beating growth targets? Do you love testing, learning, and improving on websites? Then we should talk!Brightly is looking for a Conversion Rate Optimization Manager focused on our Brightly websites to create revenue generating experiences that increase our growth rate and market share. This person will work with teams across SEO, Creative, and Web Development through iterative experience optimization for brightlysoftware.com. You’ll dive deep into visitor behavior and performance, advanced analytics and audience segmentation, and help ideate new ways to improve the user experience. The ideal candidate understands how to build testing models and roadmaps, can develop strong relationships across a company, and has a passion for data driven marketing.What you’ll be doingOperate as an owner applying data and a deep understanding of our users to identify areas to optimize and to develop solutions that enhance the experience, user engagement and performance of the site.Implement site testing initiatives and user-centric product features to streamline the customer experience and drive value to the business.Work directly with Web and Creative teams to define features, communicate tracking requirements, and create a site experience strategy & roadmap to bring your ideas to life.Gain valuable experience leading initiatives transparent to internal executives.Communicate timelines, goals, and performance to diverse audiences, including engineers, content writers, digital designers, and senior leaders.Building new things that are cool, interesting, at the cutting edge of technologyConnect the dots between traffic drivers, such as paid ads and organic search, with the onsite experience in order to create a cohesive customer experience.What you needMinimum Requirements:Bachelor’s degree required5+ years of experience with a proven track record of success in meeting performance goals in Customer Experience or Digital Operations.Experience in B2B SaaS preferredA/B testing and personalization platforms such as Mutiny, Unbounce, and QualifiedStrong Excel skilled in data manipulation & analysis.Understanding of statistical significance and robust test analysis.Experience synthesizing data into actionable insights, building roadmaps, and communicating recommendations to all levels of leadership.Strong team player with ability to communicate effectively across functional teams to drive priorities, anticipate pitfalls, and raise issues before they become project blockers.Exceptional organizational skills, with the capacity to manage multiple priorities and tasks simultaneously.A strong passion for understanding customer behavior and enhancing the quality of customer interactions.Eagerness to work hands-on in an entrepreneurial, performance-based, analytically driven, and fast-paced environmentA proactive approach with a strong sense of ownership and a bias towards action.What Makes you a StandoutGoogle Analytics CertificationsWhat is in it for youSiemens offers a variety of health and wellness benefits to employees. Details regarding our benefits can be found here: https://www.benefitsquickstart.com/siemens/index.html . The pay range for this position is $99,000 - $169,700. The actual wage offered may be lower or higher depending on budget and candidate experience, knowledge, skills, qualifications and premium geographic location.The Brightly cultureWe’re guided by a vision of community that serves the ambitions and wellbeing of all people, and our professional communities are no exception. We model that ideal every day by being supportive, collaborative partners to one another, conscientiously making space for our colleagues to grow and thrive. Our passionate team is driven to create a future where smarter infrastructure protects the environments that shape and connect us all. That brighter future starts with us.We celebrate the fact that our people are individuals and have different preferences and needs. If we all thought the same, we would never think of anything new! That’s why we recruit extraordinary minds from all walks of life. We are committed to furthering our culture of diversity, equity and inclusion. We encourage applications from a diverse talent pool including protected veterans or individuals with disabilities. Reach out and we are happy to give the opportunity to discuss flexibility and reasonable adjustment requirements. Many of our team members are working effectively in a remote, virtual environment adding to our ability to offer more flexibility on how you handle your time.Bring your curiosity and creativity and help us craft tomorrow!Qualified Applicants must be legally authorized for employment in the United States. Qualified Applicants will not require employer sponsored work authorization now or in the future for employment in the United States.Equal Employment Opportunity StatementSiemens is an Equal Opportunity and Affirmative Action Employer encouraging diversity in the workplace. All qualified applicants will receive consideration for employment without regard to their race, color, creed, religion, national origin, citizenship status, ancestry, sex, age, physical or mental disability unrelated to ability, marital status, family responsibilities, pregnancy, genetic information, sexual orientation, gender expression, gender identity, transgender, sex stereotyping, order of protection status, protected veteran or military status, or an unfavorable discharge from military service, and other categories protected by federal, state or local law.Reasonable AccommodationsIf you require a reasonable accommodation in completing a job application, interviewing, completing any pre-employment testing, or otherwise participating in the employee selection process, please fill out the accommodations form by clicking on this link Accommodation for disability form (https://www.siemens.com/us/en/company/jobs/search-careers/accommodation-for-disability.html) If you’re unable to complete the form, you can reach out to our AskHR team for support at 1-866-743-6367. Please note our AskHR representatives do not have visibility of application or interview status.EEO is the LawApplicants and employees are protected under Federal law from discrimination. To learn more, Click here (https://www.dol.gov/ofccp/regs/compliance/posters/ofccpost.htm) .Pay Transparency Non-Discrimination ProvisionSiemens follows Executive Order 11246, including the Pay Transparency Nondiscrimination Provision. To learn more, Click here (https://www.dol.gov/sites/dolgov/files/OFCCP/pdf/pay-transp_%20English_formattedESQA508c.pdf) .California Privacy NoticeCalifornia residents have the right to receive additional notices about their personal information. To learn more, click here (https://new.siemens.com/us/en/general/legal/us-internet-privacy-notice-state-rights.html) .Original job Digital Marketing Manager/ Conversion Rate Optimization posted on GrabJobs ©. To flag any issues with this job please use the Report Job button on GrabJobs.