Traveling Content Manager

Job Title: Traveling Content Manager

Department: Communications

Location: Washington, DC preferred – open to remote. This position requires frequent and flexible travel. 

Reports To: Director of Social Media 

Supervises: N/A

Context:  At the Sierra Club, we believe in the power of interdependence. Together, we remain committed to the fight for a healthy climate built on a foundation of environmental, racial, economic, and gender justice – a future where all people benefit from a healthy, thriving planet and a direct connection to nature. As the climate crisis and deeply entrenched systemic racism all fuel injustice, we will continue to fight for a bold, transformational agenda that recognizes the interconnectedness between our planet, our humanity, and our future. By recognizing that our destinies are tied, we continue to name that all things are fundamentally connected, and the overlap between ecology, race, gender, and representative government will move to either advance our collective humanity or to oppress it. Sierra Club has close to 800 staff across the country and a network of 64 local chapters that are led and fueled by thousands of volunteers. We are also proud to be a unionized employer, with three labor unions representing more than half of our employees. 

Scope:  The Traveling Content Manager is responsible for bringing Sierra Club’s brand to life through the development and execution of integrated content and social media strategies for key principals with an emphasis on in-field, real-time content development. Reporting to the Director of Social Media, this role will own the copywriting, design/photo/video creation, channel strategy and curation for principal accounts as part of the larger Sierra Club brand and social media work. This work will require a significant amount of travel with frequently shifting timelines in order to document, develop and post content in real-time.

This is an ideal position for a multidisciplinary creative communications expert who thrives on collaboration, thinks like a cultural organizer, and nimbly stays on top of the latest news, current events, and pop culture. The Travelling Content Specialist must be comfortable working in a fast-paced, multi-tasking environment within a small team, alongside a much larger group of stakeholders – ranging from national staff to field offices. Working with directors and executive staff, this role will routinely handle confidential information and must display a high-level of accountability and discretion. The person in this role must also have an understanding of racial justice and environmental justice, and how the two intersect – tracking the movement of narratives and cultural trends that can help the environmental movement do the vital work of protecting people and our planet.

• Social Media Strategy: Works with the Director of Social Media to set short-term and long-term goals to achieve successful outcomes around brand development, platform growth, audience engagement, storytelling, and culture change objectives in order to advance the Sierra Club mission. Collaborates with the social media team on projects and strategies. Fosters relationships at all levels of the organization and with external partners. Identifies opportunities through these relationships to tell our story and advance our mission.
• Identity Development: Develops and curates a variety of Executive and Sierra Club identities as part of a larger overarching brand strategy – travels frequently to generate audio, visual, multimedia and short-form written content that increases performance through strategic pairing of content content types with channel and audience strategies. This role will consult with the Director of Social Media and executive leadership on matters related to the cultivation and presentation of brand identity – advising on strategy that will require the handling of confidential data and information with care, following relevant policies and procedures.
• Content Creation: Owns beginning-to-end of content and social media development – from conception and short-form copywriting to in-field photo, video, graphic design and reporting — and executes across multiple social platforms. This role will require an ability to be on location with short lead-times, and will spend a few days on the road each week for more than 60% of the year. Develops robust owned media distribution plans – setting and assessing metrics, employing content optimization best practices and analytics/KPI tracking. Ensures that all content aligns with Sierra Club brand, communications and organizational priorities, and meets legal compliance and copyright requirements.
• Monitoring, Engagement and Reporting: Tracks and reports insights on channel and audience performance to adjust tactics and strategy to achieve goals. Provides reporting to make qualitative and quantitative data-informed decisions on content strategy and audience engagement. Monitors conversations, messages, and effectively provides responses as appropriate.
• Project and Information Management: Navigates many stakeholders on short timelines while producing dynamic content. Manages a social media calendar, content creation and planning processes – developing project plans, juggling competing priorities, and ensuring that all content aligns with legal and compliance requirements. This involves handling confidential data and information with care and following relevant policies and procedures. 

• This position requires a significant amount of travel, and directly relates to the 24-hour news cycle which will require weeknight and weekend hours. Performs miscellaneous duties as required.

• Brand, Identity and Content Strategy. You’ve worked with companies and organizations to develop their tone, visual and social identity in order to successfully carve out their niche in the world. You have robust experience developing and leveraging a variety of unique principal identities as part of a larger overarching brand strategy – increasing performance through the strategic pairing of content content types, channel and audience strategies. You come to this role with an understanding of racial, economic and environmental justice, and how they intersect; and have a demonstrated history of leveraging narrative trends or current events.
• Content Creation. You have the technical skill and creative proficiencies (graphic design, photo, video, editing and design) to bring these stories to life – able to make creative content in real-time while on the move in the field during moments of high activity and engagement. You understand and can speak – with words and visuals – to the diverse perspectives and audiences, reflected in Sierra Club community members and partners.
• Social Media Proficiencies. You have deep expertise with social media aspect ratios, content performance and platforms e.g.; Twitter, Instagram, Facebook, Tiktok, YouTube, LinkedIn; with a history of adapting technology, tactics, metrics, and innovation in line with social trends.  In addition, you have robust knowledge of live streaming natively and through multi-platform streaming tools; experience with multi-platform schedulers, Facebook Meta, analytics and reporting.
• Develop and Maintain Relationships. You’re able to interact effectively with volunteers, staff and partners – appropriately navigating environments from the White House and celebrity partnerships to protest spaces and grassroots communities. You identify opportunities through these relationships to tell our story and advance our mission. You demonstrate strong communication and organizational skills under pressure. You have a strong track record of handling confidential data and information with care.
• Committed to Evolution. You are committed to continuously deepening and evolving your own understanding of systems of oppression through study, openness, and humility. And you easily recognize your own relationship to privilege and power, examining and shifting your behaviors as appropriate.
• Uplifting and Additive. You see mistakes as opportunities for growth; problems as catalysts for solutions, and inspire others along the journey. You carry a constructive approach, can-do attitude, a sense of humor, and authentic kindness wherever you go.

• Next-Level Creative Skills. Proficient with the Adobe Creative Suite (Premier/Rush pro, Illustrator, Photoshop/Lightroom, etc.), Canva, and cell phone editing apps. Experience sourcing audio, footage and images; managing licensing and copyrights.
• Influencer Partnerships. Influencer cultivation and partnership have been a core part of your past social media strategy and principal development. You come to this work with existing influencer partnerships and will be able to leverage these collaborations and cultural trends to generate enthusiasm, growth, and real power.
• Top-Notch Organizational Skills. There’s a lot to keep track of in this role, and nothing can fall through the cracks. Managing multiple priorities, timeliness, and attention to detail is key. Demonstrates outstanding judgment, problem-solving, resilience, positivity and resourcefulness.
• Knows Our Work. You have experience in the environmental movement or social justice advocacy space: You are in tune with the communities we work with; able to lead in the development of content strategies that speak to a variety of audiences and leverage cultural trends while meeting concrete outcomes and content needs. Your work has included campaigning, creating public demand for a policy, training volunteers, holding the decision makers accountable, and/or taking delivery on campaign goals.

To Apply

The Sierra Club provides equal employment and advancement opportunities to all staff members. Employment decisions are based on merit, qualifications, lived experience and skills. The Sierra Club does not discriminate in employment opportunities or practices on the basis of race, color, creed, religion, national origin, immigration status, socioeconomic status, ancestry, age, size, sex, sexual orientation, gender, gender identity, familial status, veteran status, disability, AIDS/HIV status, medical condition, prior conviction, arrest history, traits historically associated with race, including, but not limited to, hair texture and protective hairstyles, or any other characteristic protected by law.

The Sierra Club values applicants who are people that identify as Black, Indigenous, and other minoritized groups; women; queer, transgender, gender non-conforming, and gender fluid people.

Explore, enjoy and protect the planet.