Strategic Engagement Manager, Sales

As a Strategic Engagement Manager at Signifyd, you will be responsible for creating new business opportunities and accelerating the sales pipeline with high-tier accounts. This includes prospecting and qualifying target accounts, coordinating with strategic partners to develop effective territory strategies, conducting thorough market research, and managing detailed follow-ups. You'll utilize various outreach methods to engage key personas while ensuring that your partner is well-informed about customer needs and deal progress.

To apply for the Strategic Engagement Manager role at Signifyd, you should have at least 4 years of experience in Business Development, Sales, or other Go-to-Market roles, with a preference for 2 years in payments, eCommerce, or fraud. Strong organizational skills, excellent relationship management abilities, and a detail-oriented approach are essential. Additionally, familiarity with eCommerce and payments technology will be beneficial in setting you apart.

Collaboration is key in the Strategic Engagement Manager position at Signifyd. You will work very closely with your Strategic Partner, sharing insights to refine territory strategies, coordinating outreach efforts, and executing joint business development initiatives. This role is all about teamwork, ensuring alignment across various functions to drive effective engagement and support sales progression.

As a Strategic Engagement Manager at Signifyd, you will heavily utilize Salesforce (SFDC) as your primary tool for keeping track of prospect accounts and opportunities. It's important to maintain detailed records of meetings and calls, ensuring you provide the most up-to-date information to your team. In addition, you'll also leverage various communication tools for outreach, market research platforms, and collaboration software to work effectively with cross-functional teams.

At Signifyd, career development is prioritized, with dedicated learning budgets available to enhance your skills and capabilities. You will have access to on-demand therapy for well-being, opportunities for mentorship, and the chance to attend industry events and tradeshows. The company also emphasizes promoting a collaborative environment, which contributes to professional growth and advancement within sales and strategy.

When answering this question, focus on specific projects or strategies you've implemented in your previous roles. Highlight outcomes you've achieved, especially any quantifiable results, such as increased pipeline growth or successful deal closures. Make sure to tailor your response to align with the expectations of the Strategic Engagement Manager role at Signifyd.

Discuss the systems and methods you use to prioritize workloads, such as CRM tools, market analysis, and your approach to identifying high-value accounts. Emphasize your ability to remain agile and responsive to market signals while ensuring timely follow-ups and relationship management.

Share your approach to market research, including specific tools and resources you use to gather data on prospective accounts. Describe how you’ve identified key buyer personas and their needs in previous roles to improve engagement strategies, illustrating your thought process with practical examples.

Explain your strategy for addressing objections, such as active listening, empathizing with concerns, and providing tailored solutions. Provide an example where you successfully turned an objection into an opportunity, illustrating your adaptability and problem-solving skills relevant to the Strategic Engagement Manager position.

Discuss your belief in the importance of teamwork within a sales environment, and how collaboration enhances performance. Provide examples of how you've worked with colleagues across functions, such as marketing or customer success, while detailing your role as both a contributor and a supporter in achieving shared goals.

Mention strategies you use to stay updated on industry trends, such as subscribing to relevant publications, joining professional networks, and participating in webinars or conferences. Highlight any key insights you’ve gained that have positively influenced your approach to engagements with high-tier accounts.

Detail a specific sales campaign that you were responsible for from conception to execution. Discuss your goals, strategies, the challenges faced, and the ultimate outcome. Highlight what made the campaign successful and how those skills and experiences can be applied to the Strategic Engagement Manager role at Signifyd.

Discuss your analytical approach to diagnosing issues with an account strategy. Share examples of how you've pivoted strategies based on data and customer feedback to improve engagement and success rates, showcasing your critical thinking and flexibility in the role.

Explain your philosophy on crafting effective sales messages, emphasizing clarity, relevance, and empathy. Provide examples of messages that resonated well with prospects, addressing how you tailored them to meet specific needs of the audience, and elaborating on the response you received.

Articulate your passion for eCommerce and payments, and how Signifyd's mission aligns with your career aspirations. Consider mentioning specific aspects of Signifyd’s culture, values, or innovative approaches that attract you, connecting them to your skills and experiences in business development.