Senior Technical Product Manager

As a Senior Technical Product Manager at Simon, your primary responsibilities include owning the product vision and roadmap for Data Automation and Activation, collaborating with customers to identify marketing challenges, and translating complex data capabilities into clear value propositions. You will also partner with various teams including Engineering, Sales, and Marketing to ensure successful product delivery, leverage customer data insights to inform decisions, and lead AI feature adoption to enhance campaign performance.

Candidates looking to apply for the Senior Technical Product Manager role at Simon should have 4-6 years of product management experience, particularly in marketing technology platforms like CDP or CRM. A strong technical background with SQL expertise is critical, alongside experience in launching successful B2B products. Additionally, exceptional communication skills and strategic thinking abilities that directly connect product initiatives to business success are essential qualifications for this position.

In the Senior Technical Product Manager role, you will have a profound impact on Simon’s business outcomes by spearheading product developments that dramatically improve marketers’ capabilities. Through automating data workflows and enhancing audience targeting, you will not only enhance campaign performance but also drive organizational efficiency. By focusing on AI-driven solutions, your efforts will help customers achieve measurable business impact, making their marketing more effective and sustainable.

Senior Technical Product Managers at Simon encounter unique challenges such as navigating ambiguity while making rapid product decisions and consistently aligning cross-functional teams with diverse goals. This role demands a balance between technical depth and the ability to clearly communicate complex data concepts to various stakeholders. Additionally, understanding evolving marketing technologies and ensuring user adoption of AI-driven features present ongoing challenges that must be effectively managed.

A Senior Technical Product Manager at Simon can expect a comprehensive benefits package that includes full medical premium coverage for employees and their families, flexible PTO, generous maternity and paternity leave, and professional development stipends. Moreover, there are remote work options and stipends for wellness and client support, all contributing to a supportive and growth-focused work environment.

Prioritization is crucial in product management. Start by gathering input from cross-functional teams and then use data analytics to assess the impact of different projects. Focus on aligning your tasks with strategic business objectives while ensuring customer needs are top of mind. Product roadmaps should be dynamic and revisited regularly to adapt to changing priorities.

When discussing a successful product, emphasize your role in its lifecycle, any challenges faced, and how you overcame them. Clearly outline the impact your product had on the end users and the metrics that demonstrated its success, such as user adoption rates or revenue growth, making sure to tie it back to strategic business goals.

To gather user feedback effectively, use a mix of qualitative and quantitative approaches. Conduct surveys, user interviews, and usability tests to understand user behavior and preferences. Analyzing customer usage patterns also provides valuable insights that can drive future product decisions. Ensuring a continuous feedback loop helps validate assumptions and improve product offerings.

When faced with conflicting priorities, it’s essential to facilitate open communication and discussions with stakeholders. Use data to validate the importance of each priority and how it aligns with the overall business goals. Building rapport and understanding the motivations behind each request can help in reaching compromises that satisfy all parties.

Discuss your direct experience with data automation projects, including specific tools or technologies you've employed. Emphasize how you’ve utilized data to streamline marketing workflows and how those solutions improved efficiency and campaign performance. Be ready to share metrics or case studies that exemplify your success.

Share a scenario where you faced a tough decision—perhaps about feature prioritization or resource allocation. Explain the factors you considered, how you gathered input from your team, and the rationale behind your decision. Highlight the long-term impacts of the choice on both the product and the customers.

Success measurement should be tied to clear KPIs established before the feature launch. Discuss how you set these metrics based on user engagement, conversion rates, or customer feedback. Continuous monitoring post-launch will allow for adjustments and enhancements based on user data, ensuring the feature meets its intended goals.

AI is a transformative element in product management. Discuss how it can streamline processes, improve personalization, and provide actionable insights through data analysis. Explain how integrating AI solutions influences your decision-making and helps address customer pain points, thereby enhancing the overall value of your product.

To stay up-to-date with trends in marketing technology, actively participate in industry webinars, read relevant publications, and network with other professionals in the field. Joining forums or groups dedicated to martech innovations can also provide insights, while implementing continuous learning through courses helps stay ahead of the curve.

Collaboration with cross-functional teams is key in product management. Share examples of how you’ve worked alongside Engineering, Marketing, and Sales to ensure alignment throughout the product lifecycle. Highlight your role in fostering communication, resolving conflicts, and creating a shared vision that drives successful outcomes for all stakeholders.