Senior User Acquisition Manager (Paid Social)

As a Senior User Acquisition Manager at SIMPLE, your main responsibilities include developing and executing comprehensive user acquisition strategies across various paid social channels, managing and optimizing campaigns to achieve KPIs, and conducting market research to identify new opportunities. You'll also collaborate closely with creative teams, utilize analytical tools to measure effectiveness, and provide regular insights to management, ensuring that every campaign is impactful and aligned with our growth goals.

To be considered for the Senior User Acquisition Manager position at SIMPLE, candidates should have a proven track record in managing user acquisition campaigns, strong analytical skills, and experience in digital marketing channels such as Meta, TikTok, and others. Familiarity with analytics tools like Google Analytics or similar platforms is essential, and previous leadership experience in user acquisition is preferred. We also look for excellent communication skills to collaborate effectively with cross-functional teams.

The hiring process for the Senior User Acquisition Manager role at SIMPLE involves several steps: an initial HR interview to discuss your background, followed by a test assignment, a technical interview to assess your specific skills, and finally, a cultural fit interview to ensure alignment with our company values. We aim to create a seamless and engaging experience throughout the hiring process.

At SIMPLE, the work environment is dynamic, open-minded, and inclusive. We believe in flexibility and focus on results rather than hours spent at the desk. Whether you choose to work remotely, hybrid, or in-office in Cyprus, you’ll find a supportive culture that encourages innovation and collaboration. Our teams are passionate about wellness and making a real difference, which enriches your experience as a Senior User Acquisition Manager.

SIMPLE offers a variety of perks and benefits for the Senior User Acquisition Manager role, including a competitive salary package, stock options, flexible working hours, 21 days of annual leave plus bank holidays, and a premium SIMPLE subscription. We also offer a relocation package for those moving to Cyprus, support for learning English, and the necessary equipment to ensure you are happy and productive in your role.

When answering this question, highlight specific campaigns you've managed, the strategies you implemented, and the results you achieved. Be sure to discuss any challenges you faced and how you resolved them, demonstrating your analytical skills and ability to drive growth.

Explain your approach to optimizing campaigns, including the use of A/B testing, analyzing performance data, and adjusting budgets and strategies based on ROI. Mention tools you’ve used to track effectiveness and any specific metrics you prioritize.

List the digital marketing channels you have experience with, such as Meta, TikTok, Snapchat, etc. Discuss how you've utilized these channels in previous roles to drive user acquisition and what specific strategies worked best for each.

Discuss any market research initiatives you have undertaken to identify trends and competitor activities. Explain how this research influenced the strategies you developed for user acquisition campaigns and led to improved results.

Talk about your collaboration with creative and content teams to fine-tune marketing assets based on audience insights. Provide examples of how user feedback or analytics guided the enhancements made to ensure better audience engagement.

Mention the analytical tools you’ve worked with, such as Google Analytics or AppsFlyer. Describe how you use these tools to track user behavior, measure campaign performance, and extract insights for ongoing improvements in user acquisition efforts.

Provide a specific example, explaining what went wrong and how you addressed it. Discuss the lessons learned and how you applied those learnings to future campaigns to ensure better outcomes.

Discuss your approach to efficiently allocating resources across different channels, prioritizing based on performance and ROI. Mention how you analyze spend data to ensure that budgets contribute effectively to the overall user acquisition strategy.

Highlight the resources you rely on for industry knowledge, such as blogs, webinars, or professional groups. Mention any networks you’re part of and how you actively seek to incorporate new trends into your user acquisition strategy.

Share your ideas on innovative strategies, technologies, or channels that could enhance user acquisition at SIMPLE. Emphasize your eagerness to contribute and adapt in this fast-paced environment while aligning with the company's mission and goals.